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apps/seo-www/content/backlink-experiment-results.mdx

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+---
+title: "We Built 50 Backlinks in 30 Days: Here's What Happened"
+description: "An experiment in authority building—testing different backlink strategies and measuring their impact on rankings and traffic."
+icon: "FlaskConical"
+cover: "https://images.unsplash.com/photo-1551288049-bebda4e38f71?q=80&w=1600&auto=format&fit=crop"
+author: "winston"
+tags:
+  - "SEO Experiments"
+  - "backlinks"
+  - "case study"
+  - "authority"
+---
+
+<Callout type="note">
+This is part of our ongoing SEO Experiments series, where we test common SEO advice and share real results.
+</Callout>
+
+## The Experiment
+
+Everyone says backlinks are crucial for SEO. But with so many conflicting strategies—guest posting, broken link building, HARO, digital PR—how do you know what actually works?
+
+We decided to find out. Over 30 days, we systematically built 50 backlinks using five different methods, tracking the impact on rankings, traffic, and domain authority.
+
+## The Setup
+
+**Test site:** A 6-month-old SaaS blog with a Domain Rating (DR) of 15  
+**Starting traffic:** ~500 monthly organic visitors  
+**Target keywords:** 10 commercial-intent terms in the productivity space  
+**Baseline rankings:** All keywords ranking 15-50
+
+### Methods Tested
+
+We allocated 10 backlinks to each method:
+
+1. **Guest posting** on niche-relevant blogs (DR 30-50)
+2. **Broken link building** on resource pages
+3. **HARO/Connectively** responses to journalist queries
+4. **Content partnerships** with complementary tools
+5. **Link insertions** into existing articles via outreach
+
+## Results Overview
+
+| Method | Links Built | Referring Domains | Avg. DR | Traffic Impact |
+|--------|------------|-------------------|---------|----------------|
+| Guest posting | 10 | 10 | 38 | +12% |
+| Broken link building | 8 | 8 | 42 | +8% |
+| HARO | 6 | 6 | 61 | +18% |
+| Content partnerships | 10 | 5 | 35 | +22% |
+| Link insertions | 10 | 10 | 31 | +6% |
+
+**Total impact:** 66% increase in organic traffic (500 → 830 monthly visitors)
+
+## Detailed Findings
+
+### Guest Posting: Reliable but Time-Intensive
+
+Guest posting delivered consistent results—every pitch that got accepted resulted in a link. However, it required significant time investment: approximately 4 hours per published post including research, writing, and revisions.
+
+**What worked:**
+- Pitching unique angles rather than generic topics
+- Targeting sites that had linked to competitors
+- Including internal links in the guest post (when allowed)
+
+**What didn't:**
+- Pitching sites outside our niche (low acceptance rate)
+- Overly promotional content (rejected or heavily edited)
+
+### Broken Link Building: High Quality, Low Volume
+
+The links we secured through broken link building were among the highest quality—resource pages on established sites. However, the success rate was low (8 links from 45 prospects).
+
+**The process:**
+1. Find resource pages in our niche
+2. Run them through a broken link checker
+3. Identify relevant broken links
+4. Create replacement content (or use existing)
+5. Pitch the site owner
+
+**Success rate:** 18% (8/45 prospects)
+
+### HARO: Best ROI for Authority
+
+HARO (now Connectively) delivered the highest-authority links with the least effort per link. However, acceptance rates were unpredictable—we submitted 50+ responses to land 6 links.
+
+**Key insight:** High-DR publications have massive ranking influence. One link from a DR 75 site moved our target keyword from position 23 to position 11.
+
+**Tips that worked:**
+- Responding within 30 minutes of query posting
+- Providing specific data or unique insights
+- Including credentials and social proof
+
+### Content Partnerships: Best for Referral Traffic
+
+Content partnerships—where we collaborated on guides, webinars, or tools with complementary businesses—generated the most referral traffic in addition to SEO value.
+
+**Example:** We co-created a "Productivity Stack Calculator" with a project management tool. They linked to it from their resources page; we linked to them from ours. Both sites benefited from the shared traffic.
+
+**Bonus:** These relationships often lead to additional link opportunities over time.
+
+### Link Insertions: Easiest but Lowest Impact
+
+Reaching out to site owners with relevant existing content and asking them to add our link was the easiest method—but also the lowest impact. Many of these links were on pages with thin content or low traffic.
+
+**Best for:** Building link velocity and diversifying anchor text
+
+## Ranking Changes
+
+Here's how our target keywords moved during the experiment:
+
+| Keyword | Starting Position | Ending Position | Change |
+|---------|-------------------|-----------------|--------|
+| "productivity app comparison" | 23 | 11 | +12 |
+| "best task manager 2024" | 31 | 19 | +12 |
+| "project management for freelancers" | 18 | 9 | +9 |
+| "todo app alternatives" | 45 | 28 | +17 |
+| "time tracking software review" | 22 | 14 | +8 |
+
+Most significant movements came from:
+1. High-DR HARO links
+2. Links from topically relevant sites (guest posts, partnerships)
+3. Links on high-traffic pages (broken link building)
+
+## What We'd Do Differently
+
+### Prioritize Quality Over Quantity
+
+Our initial goal was 50 links. In hindsight, 20 high-quality links would have been more valuable than 50 mixed-quality ones.
+
+### Start HARO Earlier
+
+HARO links took the longest to secure (journalist timelines) but had the biggest impact. We'd allocate more time to this channel in future experiments.
+
+### Build Relationships First
+
+The content partnerships that worked best came from existing relationships. Cold outreach for partnerships had a much lower success rate.
+
+## Recommendations by Site Stage
+
+### New sites (DR < 20)
+Focus on: Guest posting, content partnerships  
+Rationale: Build foundational authority and relationships
+
+### Growing sites (DR 20-40)
+Focus on: HARO, broken link building  
+Rationale: Secure high-authority links that move the needle
+
+### Established sites (DR 40+)
+Focus on: Digital PR, original research  
+Rationale: Create link-worthy assets that attract links naturally
+
+## The Fluid Posts Approach
+
+At Fluid Posts, we've systematized authority building through our network. Instead of manually building links one-by-one, our members benefit from:
+
+- **Mutual link exchanges** with relevant businesses
+- **Curated partnerships** based on topical alignment
+- **Quality controls** that ensure links benefit all parties
+
+The result: consistent authority growth without the outreach grind.
+
+## Try It Yourself
+
+Want to replicate this experiment? Here's a simplified 30-day plan:
+
+**Week 1:** Set up tracking, identify 20 guest post targets  
+**Week 2:** Submit 5 guest post pitches, sign up for HARO  
+**Week 3:** Start broken link prospecting, respond to 10+ HARO queries  
+**Week 4:** Reach out for content partnerships, follow up on all pitches
+
+Track your results and share what you learn—we'd love to hear about it.
+
+<Cards>
+  <Card title="Join the Fluid Posts Network" href="/signup">
+    Build authority through our backlink community.
+  </Card>
+  <Card title="More SEO Experiments" href="/blog">
+    See all our experiment results and case studies.
+  </Card>
+</Cards>

apps/seo-www/content/geo-seo-future.mdx

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+---
+title: "GEO vs SEO: Why AI Search Changes Everything"
+description: "Generative Engine Optimization is reshaping how brands get discovered. Here's what you need to know about optimizing for ChatGPT, Perplexity, and AI Overviews."
+icon: "Sparkles"
+cover: "https://images.unsplash.com/photo-1677442136019-21780ecad995?q=80&w=1600&auto=format&fit=crop"
+author: "winston"
+tags:
+  - "SEO Insights"
+  - "GEO"
+  - "AI search"
+  - "strategy"
+---
+
+<Callout type="note">
+This guide covers the emerging field of Generative Engine Optimization (GEO)—optimizing your content for AI-powered search experiences.
+</Callout>
+
+## The Search Landscape Is Shifting
+
+For two decades, SEO meant optimizing for Google's blue links. You'd research keywords, create content, build backlinks, and climb the rankings. Simple enough in theory.
+
+But 2024 changed everything. ChatGPT now handles millions of search-like queries daily. Google's AI Overviews provide direct answers above traditional results. Perplexity offers citation-driven research experiences. And this is just the beginning.
+
+## What Is GEO?
+
+**Generative Engine Optimization (GEO)** is the practice of optimizing content to be surfaced, cited, and recommended by AI systems. While traditional SEO focuses on ranking in search results, GEO focuses on being included in AI-generated responses.
+
+The key difference? AI systems don't just rank pages—they synthesize information, cite sources, and directly answer user questions. Your content needs to be the source they draw from.
+
+## How AI Systems Evaluate Content
+
+AI search engines evaluate content differently than traditional search:
+
+### 1. Factual Accuracy and Citations
+
+AI systems prefer content that makes verifiable claims with clear sources. They cross-reference information across multiple pages before including it in responses.
+
+**What this means for you:**
+- Include specific data points and statistics
+- Cite reputable sources
+- Update content when information changes
+- Avoid vague or unsupported claims
+
+### 2. Comprehensive Coverage
+
+AI systems are trained to provide complete answers. Content that thoroughly addresses a topic is more likely to be cited than surface-level overviews.
+
+**What this means for you:**
+- Create definitive guides rather than thin content
+- Address related questions within your content
+- Structure information clearly with headers and lists
+- Include multiple perspectives when relevant
+
+### 3. Entity Recognition
+
+AI models understand entities—people, places, organizations, concepts—and their relationships. Content that clearly establishes entity connections is easier for AI to process and cite.
+
+**What this means for you:**
+- Use consistent naming for your brand and products
+- Link to authoritative sources that define key concepts
+- Include structured data (Schema.org markup)
+- Create content that positions your brand as an authority on specific topics
+
+## The GEO Playbook
+
+Here's how to optimize your content for AI search:
+
+### Write for Direct Answers
+
+AI systems often pull content that directly answers questions. Structure your content accordingly:
+
+```
+❌ "Many factors influence pricing..."
+✅ "The average cost of X is $500-2000, depending on Y and Z."
+```
+
+### Create Question-Focused Content
+
+AI systems heavily weight content that matches user query patterns. Include natural questions and answers throughout your content:
+
+- "What is [topic]?"
+- "How does [topic] work?"
+- "Why is [topic] important?"
+- "[Topic] vs [alternative]: which is better?"
+
+### Build Topical Authority
+
+AI systems prefer citing sources with demonstrated expertise. To build authority:
+
+1. Create comprehensive hub pages on core topics
+2. Link related content together with clear internal links
+3. Publish consistently on your focus areas
+4. Get cited by other authoritative sources
+
+### Optimize for Citations
+
+When AI systems cite your content, they typically pull:
+
+- Your page title
+- A brief description or key sentence
+- Your domain name
+
+Make sure these elements clearly communicate your value proposition.
+
+## SEO and GEO: Not Either/Or
+
+Here's the good news: most GEO best practices align with modern SEO. High-quality, authoritative content that answers user questions will perform well in both traditional and AI search.
+
+The key is to think about search holistically:
+
+| Traditional SEO | GEO |
+|-----------------|-----|
+| Keywords in titles | Clear, descriptive titles |
+| Backlinks | Citations from authoritative sources |
+| Page speed | Easily parseable content |
+| User engagement | Comprehensive, accurate information |
+
+## How Fluid Posts Approaches GEO
+
+At Fluid Posts, every piece of content we create is optimized for both traditional search engines and AI systems. Our approach includes:
+
+- **Structured content** that AI can easily parse and cite
+- **Factual, well-researched information** that passes AI accuracy checks
+- **Strategic internal linking** that establishes topical authority
+- **Regular updates** to keep content current and accurate
+
+The result? Our clients don't just rank on Google—they get cited on ChatGPT.
+
+## Getting Started
+
+Ready to optimize for the AI search era? Here's your action plan:
+
+1. **Audit your existing content** for direct answers and citations
+2. **Identify gaps** where AI systems might look for information
+3. **Create comprehensive guides** on your core topics
+4. **Monitor AI search results** for your key terms
+5. **Track citations** across ChatGPT, Perplexity, and AI Overviews
+
+<Cards>
+  <Card title="Keyword Research Guide" href="/blog/keyword-research">
+    Master the fundamentals of finding topics that drive traffic.
+  </Card>
+  <Card title="Get Started with Fluid Posts" href="/signup">
+    Automate your SEO and GEO strategy today.
+  </Card>
+</Cards>

apps/seo-www/content/introducing-fluid-posts.mdx

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+---
+title: "Introducing Fluid Posts: Complete SEO, Automated"
+description: "We built Fluid Posts to help growing businesses achieve organic visibility without the complexity. Here's how we're changing SEO."
+icon: "Rocket"
+cover: "https://images.unsplash.com/photo-1460925895917-afdab827c52f?q=80&w=1600&auto=format&fit=crop"
+author: "winston"
+tags:
+  - "Fluid Posts Updates"
+  - "announcement"
+  - "product"
+---
+
+<Callout type="tip">
+Fluid Posts is now available for early access. Sign up today to get started with automated SEO.
+</Callout>
+
+## Why We Built Fluid Posts
+
+Traditional SEO is broken. Agencies charge thousands per month, deliver opaque results, and lock you into long contracts. In-house teams require expensive hires and constant management. And DIY approaches? They demand expertise most founders simply don't have time to develop.
+
+We asked ourselves: what if SEO could be as simple as setting your goals and letting the system work for you?
+
+## The Fluid Posts Approach
+
+Fluid Posts combines AI-powered content strategy with automated publishing and a growing authority network. Here's what makes us different:
+
+### 1. Strategy That Understands Your Business
+
+During onboarding, we learn about your business, target audience, and goals. Our system then generates tailored content strategies—not generic keyword lists, but actual publishing plans designed to capture high-intent traffic.
+
+### 2. Content That Ranks
+
+Every article is optimized for both search engines and AI systems like ChatGPT and Google's AI Overview. We don't just stuff keywords—we create genuinely useful content that builds trust with your audience.
+
+### 3. Authority That Compounds
+
+Our backlink network connects you with relevant businesses in complementary spaces. As you give and receive quality backlinks, your domain authority grows—and with it, your ability to rank for increasingly competitive terms.
+
+## Early Results
+
+We've been testing Fluid Posts with a small group of businesses, and the results speak for themselves:
+
+- **Dispute Ninja** went from 0 to 1,000 monthly visitors in their first month, ranking #1 on Google and getting cited on ChatGPT
+- **QuantumByte** saw clicks increase 486% and impressions jump 906% within 30 days
+
+These aren't outliers—they're the norm when strategy, content, and authority work together.
+
+## What's Next
+
+We're just getting started. In the coming months, we'll be rolling out:
+
+- Advanced analytics and performance tracking
+- AI-powered chat for SEO questions and insights
+- Expanded CMS integrations
+- More robust authority network matching
+
+## Get Started
+
+Ready to see what automated SEO can do for your business? [Sign up for early access](/signup) and join the growing community of brands that are building organic traffic on autopilot.
+
+<Cards>
+  <Card title="Sign Up" href="/signup">
+    Get started with Fluid Posts today.
+  </Card>
+  <Card title="How It Works" href="/">
+    Learn more about our approach to SEO.
+  </Card>
+</Cards>