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A1. How Target Works on the Server Side

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Ram Parthasarathy edited this page Mar 28, 2018 · 2 revisions

Step 1 : What is Server Side Testing

Server Side Testing or Personalization is a functionality within Target Standard and Premium that allows your applications to communicate directly with Target's servers to get optimized and personalized content. Server Side Testing can be accomplished using the Delivery API or the new Node.js SDK.

serverside-a0-story

Step 2 : Why Server Side Testing

  • Faster performance - Server to server communication without browser overhead

  • Server-side rendered JS applications - Optimization and personalizing isomorphic JS applications rendered on the server

  • Non JavaScript interfaces - Testing back-end services, game consoles, kiosks etc.

  • Full Control - Control over when to call and how to process the response from Adobe Target without needing to include 3rd party JS.

  • Security - Compliant at enterprises which restrict the use of JS or SDK

Step 3 : Target's Serverside Admin APIs

Target provides a rich set of Admin APIs to manage activities, offers, audiences and reports programmatically.

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