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1. portfolio-resume portfolio-resume Public

   Forked from RayeRen/acad-homepage.github.io

   AcadHomepage: A Modern and Responsive Academic Personal Homepage

   SCSS

2. anipang-adoption-competitor-analysis anipang-adoption-competitor-analysis Public

   This project uses propensity-score matching & panel difference-in-differences on weekly data from 849 Android users to study how adopting Anipang affects rival game usage. Dummy-variable OLS & fixe…

   R

3. pre-roll-ad-gender-analysis pre-roll-ad-gender-analysis Public

   This project analyzes 10,000 South Korean user sessions to study gender differences in skippable pre-roll ads. Using linear probability, logistic, probit, and interval regression models, it finds m…

   R

4. tiktok-share-prediction-sentiment-analysis-ml tiktok-share-prediction-sentiment-analysis-ml Public

   This project analyzes how emotional expressions in TikTok video comments affect virality, measured by share count. Using regression & decision tree models, I found that emotionally charged content—…

   R

5. freshmart-mkt-optimization-ml freshmart-mkt-optimization-ml Public

   This project analyzes FreshMart’s sales data to optimize pricing, marketing spend, and campaign timing. Using OLS, Ridge, & Lasso regressions with stepwise selection, I identified price sensitivity…

   R

6. subscriber-churn-analysis-datascience subscriber-churn-analysis-datascience Public

   This project analyzes churn among digital newspaper subscribers using a panel of 12,170 observations. Using a DAG to map factors, I found engagement regularity matters more than intensity: longer l…

   R