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Key Terms

nook edited this page Aug 22, 2016 · 1 revision

Key Terms

  • App ID: a unique identifier assigned by Yieldmo to an app.

  • Placement ID: a unique identifier assigned by Yieldmo to a placement. Each placement identifies a location in the app where ads can appear.

  • Page View: A reporting metric used by advertisers. Yieldmo relies on publishers to define where a page view starts and ends. For more information, see Page View.

  • Visible Frame: The portion of the window where an ad is viewable. For more information, see Visible Frame.

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