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neuromarketing

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CW Code and Dataset for SMDS module at Coventry University. Applied Nonlinear Regression and Bayesian Inference techniques to analyze MEG brain responses from a simulated neuromarketing experiment. The project demonstrates proficiency in modeling complex biological signals and estimating parameter uncertainty using Approximate Bayesian Computation

  • Updated Apr 19, 2025
  • Jupyter Notebook

End-to-end ML pipeline predicting TV ad memorability from EEG brain signals. Compares handcrafted spectral features vs. deep temporal embeddings (TS2Vec, FEMBA) for unaided recall classification. MSc thesis — Politecnico di Milano.

  • Updated Apr 24, 2026
  • Jupyter Notebook

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