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customer-subscription-analysis

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martamanevska / Data-Engineering

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Customer aggregated data dataset provided by New Supermarkets International which was aimed to reveal data patterns, conduct customer segmentation and predict customer response to the subscription offer. Through data exploration negative entries in the customer spending column were revealed.

data-science clustering-algorithm hierarchical-clustering customer-segmentation rfm-analysis customer-spending sas-miner customer-subscription-analysis customer-spen
  • Updated Sep 1, 2023

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