I'm a marketing executive who builds things. Not just the decks, but the infrastructure underneath. AI agents, analytics dashboards, automation pipelines, and apps for personal and professional use. The kind of work that used to require a dev team and a six-month roadmap.
I don't have a CS degree. I have a BFA, a decade of scaling e-commerce businesses, and a terminal inability to leave well enough alone.
aouda — An autonomous AI agent with taste, memory, goal persistence, and a 4-layer security model. ~16,000 lines of TypeScript. She manages her own schedule, runs her own social media, and asks before she does anything irreversible. Built as a security-first alternative to framework agents shipping CVEs every other week.
ouras — A time tracking app I built because I didn't want to pay for one anymore with feature bloat I rarely used. Next.js, Prisma, PostgreSQL.
claw.clip — An AI agent orchestration platform where agents self-organize into cross-functional teams, pick up tasks from a kanban board, and ship code autonomously. The agents built most of it themselves.
get-content-done — A content production engine for Claude Code. Sprint planning, route-dispatched drafting, editorial gates, and voice drift tracking. Built to run my own content pipeline.
Fractional CMO and CDO. I've spent the last 10+ years building marketing teams and digital infrastructure for e-commerce companies — DTC, B2B marketplaces, luxury retail. Built a retail media program from scratch, scaled a team to 40, and led a company through a PE exit.
I write about marketing, technology, and the structural shifts happening underneath both at dgtl dept on Substack.