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Hi there!

🚀 About Me

🎓 I'm Lilian Nestour, a Bachelor’s student in Business Administration (BBA) with a focus on strategy, entrepreneurship, and business development.

📈 I specialize in designing and structuring business-oriented solutions that help companies validate ideas, build strong market positions, and accelerate growth.

🤝 My work focuses on partnership development, go-to-market strategies, and digital business creation, covering both early-stage projects and growth-oriented companies.

📊 I have developed multiple business frameworks and execution tools ranging from market research and competitor analysis to branding, content strategy, and customer acquisition.

🌍 Beyond academics, I am interested in entrepreneurship ecosystems, innovation, and understanding how companies scale through strategic alliances, branding, and digital leverage.

🎯 I also have hands-on experience supporting projects through business modeling, customer segmentation, institutional partnerships, and multi-channel marketing strategies.


🛠️ Skills

Strategy & Business Development

Business Strategy
Business Model
Market Analysis
Competitive Analysis
Partnerships

Marketing & Digital Growth

Branding
E-Commerce
Content Strategy
Social Media
Influencer Marketing
Video Marketing

Research & Analysis

Market Research
Customer Persona
SEO
Data Analysis

Tools & Productivity

PowerPoint
Excel
Word
Notion


📚 Featured Projects

🌟 InstitutionalConnector

  • Designed a framework to connect startups with key institutions (public bodies, innovation hubs, funding organizations).
  • Objective: improve credibility, unlock subsidies, grants, and investor access, and facilitate project launch.

🌟 B2BGrowthPartner

  • Built a strategic approach to establish partnerships with large companies, distributors, and corporate clients.
  • Focus on accelerating growth through strategic alliances and market access.

🌟 E-CommerceLaunchpad

  • Developed a turnkey e-commerce solution for rapid launch on Shopify and similar platforms.
  • Covers product selection, store design, payment optimization, and conversion strategy.

🌟 WebsiteCreator

  • Structured complete digital presence solutions including websites and social media foundations.
  • Goal: attract, reassure, and convert potential customers efficiently.

🌟 BusinessBlueprint

  • Created a complete business model and business plan methodology.
  • Includes financial projections, market positioning, and execution roadmap.

🌟 BrandIdentity Studio

  • Developed branding frameworks defining visual identity, tone of voice, and brand positioning.
  • Aimed at differentiation and long-term brand consistency.

🌟 InfluencerBoost & SocialVideoLab

  • Designed influencer campaigns and short-form video strategies (Reels, TikTok, Shorts).
  • Focus on visibility, engagement, and conversion optimization.

🌟 YouTubeGrowth Manager

  • Built a system for YouTube channel growth, combining content strategy and video SEO optimization.

🌟 MarketResearcher, CompetitorAnalyzer & CustomerPersona Builder

  • Delivered complete market studies, competitor benchmarking, and customer segmentation.
  • Used to guide strategic decisions and refine value propositions.

🔗 Links

LinkedIn
GitHub
Portfolio
Email

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