Kygozz Exit Method

End-to-end ecommerce exit preparation playbook for Claude Code. Built by Simone Kygozz from the iBrushy exit prep (May 2026).

A complete Claude Code plugin that takes any DTC ecommerce founder from raw data to a deployed, broker-ready investor brief in a few hours — no broker dependency, no consultants, no $5K M&A advisory bills.

What you get

By running this plugin you produce:

1. data-room/ — structured folder with all verified financial + audience data, formatted as broker-ready markdown reports
2. outputs/investor-brief.html — premium 14-section brand brief (Instrument Serif + Inter typography, Chart.js revenue chart, mobile-optimized, dual CTA buttons, deployed to GitHub Pages with anti-indexing)
3. outputs/defensive-qa-playbook.html — 30+ buyer questions with prepared answers, hidden concerns decoded, traps to avoid — your study material before every broker / buyer call
4. Live GitHub Pages URL — single shareable link for brokers via WhatsApp, email, or DM
5. TTM SDE calculation — owner-operator basis, verified against bank statements, ready to defend in due diligence

Who this is for

DTC ecommerce founders ($500K–$5M revenue band) preparing for an exit. Works for any stack:

• Platform: Shopify, WooCommerce, custom checkouts
• Email: Klaviyo (full API), Mailchimp, Omnisend, Brevo, other
• Ads: Meta, Google, TikTok, any combo
• Fulfillment: 3PL (Yakkyofy, ShipBob, etc.), dropship, in-house, hybrid
• Banks: any (Wise, Mercury, Revolut, traditional)

If you have at least 6 months of revenue history and basic platform access, this works.

Quick start

1. Install

Option A — Use as GitHub template (recommended):

1. Visit github.com/simoneclg/kygozz-exit-method
2. Click "Use this template" → "Create a new repository"
3. Make it private (your data room lives here)
4. Clone locally:

   git clone https://github.com/YOUR-USERNAME/YOUR-REPO-NAME.git
   cd YOUR-REPO-NAME

Option B — Install as Claude Code plugin:

claude plugin install github:simoneclg/kygozz-exit-method

2. Open in Claude Code

claude

3. Run init

In Claude Code:

/exit-init

Claude asks you a series of questions to learn about your brand. Be honest — you can sanitize for the buyer later. Internal answers stay local.

4. Follow the phases

Run each phase in order. /exit-status always tells you what's next.

/exit-extract-platform    ← Pulls store revenue, customers, geography, retention
/exit-extract-ads         ← Aggregates Meta + Google + TikTok spend
/exit-extract-esp         ← Email engine analysis (Klaviyo or other)
/exit-extract-bank        ← Bank statement vendor identification + TTM SDE
/exit-interrogate         ← 4-batch founder Q&A (narrative, compliance, transferability, worst-case)
/exit-generate-brief      ← Generate HTML brief + Q&A playbook
/exit-deploy              ← Public GitHub Pages URL with anti-indexing

Each phase persists state. You can pause anywhere, come back later, run /exit-status, continue.

5. Share with brokers

After /exit-deploy, you get:

• Public URL (random subdomain, robots-blocked)
• WhatsApp templates in EN + IT
• PDF export via /exit-export-pdf

Send to your broker / investor connector.

6. Iterate

After feedback, refresh one section without rebuilding everything:

/exit-iterate

Pick what to update (revenue, runway, Q&A, anything), Claude re-runs only that section + redeploys to same URL.

Privacy

Read PRIVACY.md — the short version:

• Local-only for all raw financial data (bank statements, customer exports, ad CSVs)
• API tokens in .env (gitignored, chmod 600)
• Read-only scopes recommended on all API keys
• Anti-indexing on every deployed URL (robots.txt + noindex meta + random subdomain)
• /exit-cleanup wipes everything when the deal closes

What's inside the plugin

.claude-plugin/plugin.json    ← Plugin manifest registering all skills
skills/                       ← 11 skill files, one per slash command
templates/                    ← Parametric HTML templates for brief + Q&A
docs/                         ← Methodology references

After /exit-init, your project root gets:

.kygozz-exit/state.json       ← Current phase + brand metadata
.env                          ← Your API tokens (gitignored)
.gitignore                    ← Privacy enforcement
data-room/                    ← Verified financial + audience reports
outputs/                      ← Generated brief HTML + Q&A

Why this exists

In May 2026 I prepared iBrushy for exit. The process was 15+ hours of:

• Manual Shopify CSV exports
• Klaviyo API scripts
• Bank statement PDF parsing
• Founder self-interrogation
• HTML brief design from scratch
• Deploy + sharing workflow

The output was excellent. The process was not transferable. This plugin codifies every step so any partner founder runs the same workflow in a fraction of the time, with the same caliber of output.

If you're using this, you're likely a founder I trust. Treat it that way.

Roadmap

V1 (this release):

• ✅ Stack-agnostic discovery wizard
• ✅ Platform / Ads / ESP / Bank extraction
• ✅ 4-batch founder interrogation
• ✅ Premium HTML brief + Q&A playbook generation
• ✅ GitHub Pages auto-deploy
• ✅ Iteration command

V2 (planned):

• Multi-language brief output (IT, ES, FR)
• Password-protected deploy via Cloudflare Workers
• Earnout / seller-note structure templates
• Broker outreach email templates
• Cohort-based LTV projection

Support

Built by Simone Kygozz for trusted founders only. If you have access to this repo, you have access to me. WhatsApp / DM for help.

License

MIT — but if you're not in the founder circle and you somehow got this, please don't redistribute publicly. The methodology has more value when it stays private.