Churn-Modelling

A predictive churn model is a powerful tool for identifying which of your customers will stop engaging with your business and why. With that information, you can built retention strategies, discount offers, email campaigns, and more that keep your high-value customers buying.

Used Tableau to create data visualizations and perform AB Testing

Trained Several models like Logistic regression, SVM, Random forest and Artificial neural networks got a F1-Score of 0.86