Professional website for Philip Ross, an automation consultant based in Dundee, Scotland, helping organizations automate repetitive tasks and improve efficiency.
Live Site: https://ros-2.github.io/
This is a static website built with vanilla HTML, CSS, and JavaScript, hosted on GitHub Pages. The site showcases automation consulting services, completed projects, and provides contact information for potential clients.
- Portfolio showcase with 7 completed automation projects demonstrating 14× ROI
- Responsive design optimized for mobile and desktop
- Fast loading times with optimized assets and minimal dependencies
- Professional branding with navy blue and orange color scheme
- Contact form integration with Formspree
- Mobile-friendly navigation with hamburger menu
/
├── assets/
│ └── icons/ # Favicon and app icons (various sizes)
├── css/
│ └── styles.css # Main stylesheet with responsive design
├── docs/
│ ├── about.txt # Project documentation
│ ├── llms.txt # LLM optimization content
│ └── google-analytics-tag.html # Analytics setup reference
├── js/
│ ├── contact-form.js # Form submission handling
│ └── navigation.js # Mobile navigation functionality
├── pages/
│ ├── about.html # About page
│ ├── case-studies.html # Case studies (coming soon)
│ ├── contact.html # Contact page with form
│ ├── faq.html # FAQ page
│ ├── process.html # Process explanation
│ ├── projects.html # Portfolio of completed projects
│ ├── services.html # Services offered
│ └── testimonials.html # Client testimonials
│
├── index.html # Homepage
├── robots.txt # Search engine crawler instructions
├── sitemap.xml # Site structure for search engines
├── site.webmanifest # PWA manifest for app-like experience
├── CNAME # Custom domain configuration
└── googlea7057464435666a5.html # Google Search Console verification
The site is heavily optimized for search engines to ensure high visibility:
- Meta Tags: Comprehensive meta tags including title, description, keywords, and author
- Open Graph Tags: Social media sharing optimization for Facebook, LinkedIn, etc.
- Twitter Cards: Optimized previews when shared on Twitter
- Structured Data (Schema.org):
ProfessionalServiceschema for business informationFAQPageschema for common questions- Helps search engines understand the content and display rich snippets
- Semantic HTML: Proper use of heading hierarchy and semantic elements
- Canonical URLs: Prevents duplicate content issues
- Hreflang Tags: Indicates language/region targeting (en-GB)
- Sitemap.xml: Complete site structure for efficient crawling
- Robots.txt: Crawler directives and sitemap location
- Fast Loading: Minimal dependencies and optimized assets improve rankings
- Mobile Responsive: Mobile-friendly design is a ranking factor
- Internal Linking: Strategic linking between related pages
The site is optimized for AI assistants like ChatGPT, Claude, and Perplexity:
- llms.txt file: Located in
/docs/llms.txt, provides structured information for LLMs to understand:- What the business does
- Services offered
- Project results and ROI
- Geographic service area
- Contact information
- Structured Data: Schema.org markup helps LLMs extract accurate information
- FAQ Schema: Enables LLMs to provide accurate answers to common questions
- Clear Content Hierarchy: Well-organized content makes it easy for LLMs to parse
- Semantic HTML: Proper markup helps LLMs understand content relationships
This optimization ensures that when users ask AI assistants about automation consulting in Scotland or Philip Ross, the assistants can provide accurate, up-to-date information.
- Font Loading: Preconnect to Google Fonts and async loading with fallbacks
- Minimal JavaScript: Only essential scripts, loaded at appropriate times
- CSS-Only Features: Tabs and navigation use CSS instead of JavaScript where possible
- Optimized Images: Proper icon sizes for different devices
- Cache Control: HTTP cache headers for static assets
- No Framework Overhead: Vanilla HTML/CSS/JS keeps the site lightweight
- Google Analytics 4: Tracks visitor behavior and site performance
- Google Search Console: Monitors search performance and indexing
- Form Submissions: Tracked through Formspree integration
- HTML5: Semantic markup with accessibility considerations
- CSS3: Custom properties (CSS variables), Flexbox, Grid
- JavaScript (ES6+): Minimal vanilla JavaScript for interactivity
- Google Fonts: Montserrat (headings) and Open Sans (body text)
- Formspree: Contact form backend
- GitHub Pages: Free, reliable hosting with HTTPS
To run locally, simply open index.html in a web browser. For a local server:
# Using Python 3
python -m http.server 8000
# Using Node.js
npx http-server
# Using PHP
php -S localhost:8000Then visit http://localhost:8000
- Edit HTML files in root (index.html) or
/pages/directory - Update styles in
/css/styles.css - Modify scripts in
/js/directory - Test locally before committing
- Commit and push to main branch - GitHub Pages will auto-deploy
Do not move these files from root:
index.html- GitHub Pages requires this in rootrobots.txt- Must be at domain root for crawlerssitemap.xml- Expected at domain root by search enginesCNAME- Required in root for custom domaingooglea7057464435666a5.html- Google verification must be at rootsite.webmanifest- Referenced from HTML at root path
For inquiries about the website or automation consulting services:
- Email: philip@lochross.com
- Website: https://ros-2.github.io/
- Location: Dundee, Scotland
© 2024 Philip Ross / Lochross. All rights reserved.