Netflix is one of the most popular media and video streaming platform. They have over 10000 movies or tv shows available on their platform, as of mid-2021, they have over 222M Subscribers globally. This tabular dataset consists of listings of all the movies and tv shows available on Netflix, along with details such as - cast, directors, ratings, release year, duration, etc.
Business problem statement:
Explore the data and derive insights to assist Netflix in determining which types of shows or movies to produce and strategies to expand their business in various countries.
- Top Actors and Directors
- We had top actors from India dominating the list.
- There was a mix of directors from different countries of origin.
- Title Releases
- The number of title releases showed a decrease towards the end of 2021.
- The number of TV show releases surpassed the number of movie-type releases in 2020. However, the total number of movie-type content remains higher than TV shows on Netflix.
- Content by Country
- Content from the United States is far greater than any other country, with India being the second largest content contributor. The USA's content is still three times more than India's content.
- Japan and South Korea are the second and third largest in TV shows, with Japan's content being mostly anime series.
- Median Duration
- The median duration of movie-type content is 98 minutes. There were many short films as well as long movies, with a few around 4 hours.
- For TV shows, the median is one season, with many surpassing three seasons, the highest being 17 seasons.
- Best Release Time
- The best time to release a show is June, July, and December, with the preferred day being Friday.
- Popular Categories
- TV drama is the highest watched category, followed by TV comedy, British TV shows, and kid's TV.
- In India, TV drama is highly watched, similar to the United States, which also has TV comedies closing in second. Anime series types are the most sought-after content in Japan.
To grow business we need to follow the trend:
Try bringing back the top cast and direct for the particular genre to grow business
The most popular Times to release the content is June, July and December.
Releasing TV shows on friday gives the audience an ample time to watch it over the weekend
What usualy works is, try backing the lost trends when the current ones are falls. To recycle the whole trend as audience losses interest in watching the same genres and craves something new.
E.g.
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TV Comdies in India Which had peaked interst near to TV dramas.
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Crime TV Shows in US, which had a consist releases before fall.
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Romantic TV show in Japan which lost traction in last two years.