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1. business-performance-dashboard business-performance-dashboard Public

   Python-based sales analytics project with RFM customer segmentation and an interactive Streamlit dashboard.

   Python

2. demand-forecasting-python demand-forecasting-python Public

   Monthly demand forecasting using moving average and exponential smoothing in Python.

   Python

3. digital-marketing-performance-analysis digital-marketing-performance-analysis Public

   Python-based analysis of e-commerce order and payment data to assess revenue growth, order volume trends, and average order value.

   Python

4. GA4-E-commerce-conversion-funnel-analytics GA4-E-commerce-conversion-funnel-analytics Public

   End-to-end digital marketing analytics project analyzing conversion rates, funnel progression, and revenue per session across traffic sources and devices using GA4-style e-commerce data.

   Python

5. retail-customer-segmentation retail-customer-segmentation Public

   RFM-based customer segmentation and value analysis using real retail transaction data.

   Python

6. sustainable-advertising-and-consumer-choice-analysis sustainable-advertising-and-consumer-choice-analysis Public

   Survey-based marketing research analyzing whether sustainability-oriented advertising increases sustainable product choice using binomial test, Welch’s t-test, correlation, and linear regression in…

   Python