docs(MAX-543): add Ship with AI course outline

README.md

@@ -25,6 +25,10 @@ A 9-agent GTM team boots on first run. The coordinator reads your Linear tickets
 
 **Every deploy is credential-gated.** `check_local.py` covers 30+ integrations. Missing token = blocked run, not a mid-sprint surprise.
 
+> Hitting missing credentials or broken launch wiring? That is the exact wall **[Ship with AI](docs/ship-with-ai-course-outline.md)** is built to fix. The course walks through the full GTM workflow, from credential recovery to launch day execution, in English and Spanish.
+>
+> **[Get the Ship with AI course outline →](docs/ship-with-ai-course-outline.md)**
+
 ---
 
 ## Commands

docs/ship-with-ai-course-outline.md

@@ -0,0 +1,217 @@
+# Ship with AI / Lanza con IA
+
+Course blueprint for the `/ship` OSS funnel.
+
+- Free tool: [`maxtechera/ship`](https://github.com/maxtechera/ship)
+- Price: **$497**
+- Tagline (EN): **Run a full GTM launch with AI agents, validated, verified, shipped**
+- Tagline (ES): **Ejecuta un lanzamiento GTM completo con agentes IA**
+- Funnel trigger: **GitHub install → credential check finds gaps → course CTA for the full GTM workflow**
+
+---
+
+## Course promise
+
+### English
+Build and launch a real go-to-market system with AI agents, not isolated prompts. Students leave with a working launch machine, a verified credential setup, stage-by-stage operating playbooks, and one shipped GTM run.
+
+### Español
+Construí y lanzá un sistema GTM real con agentes IA, no prompts sueltos. El alumno termina con una máquina de lanzamiento funcionando, credenciales verificadas, playbooks por etapa y un GTM real ejecutado.
+
+---
+
+## Ideal student
+
+- Founder or operator launching a product, service, course, or OSS tool
+- Already testing AI, but stuck in prompt chaos or unreliable automations
+- Wants a repeatable workflow that survives real credential failures and execution bottlenecks
+- Needs both strategy and implementation, not theory-only content
+
+---
+
+## Module map
+
+## Module 1, The credential gate
+**Outcome:** students install `/ship`, run credential checks, and fix the gaps that silently kill launches.
+
+**Lessons**
+1. Why most AI launch systems fail before execution starts
+2. Installing `/ship` and understanding the coordinator model
+3. Running `check_local.py` across 30+ integrations
+4. Fixing missing auth, expired tokens, and broken local setup
+5. Building a launch-ready credential baseline
+
+**Workbook deliverable:** credential recovery checklist + minimum viable stack by channel
+
+### ES adaptation
+**Resultado:** el alumno instala `/ship`, corre los chequeos de credenciales y corrige los huecos que rompen un lanzamiento sin avisar.
+
+---
+
+## Module 2, Validate stage
+**Outcome:** students prove demand before building the full funnel.
+
+**Lessons**
+1. Picking the right product type: SaaS, service, course, or OSS tool
+2. ICP discovery with primary-source evidence
+3. Competitor and substitution research that informs messaging
+4. Defining risky assumptions and kill criteria
+5. Reaching a 91% confidence threshold before moving forward
+
+**Workbook deliverable:** validation brief + confidence scorecard
+
+### ES adaptation
+**Resultado:** el alumno valida demanda con evidencia primaria antes de construir el funnel completo.
+
+---
+
+## Module 3, Strategy stage
+**Outcome:** students turn research into an offer people can actually buy.
+
+**Lessons**
+1. Offer stack design for `/ship`-style launches
+2. Positioning against alternatives and status quo
+3. Pricing logic, value stack, and guarantee design
+4. Translating strategy into one clean GTM path
+5. Deciding what the agents should and should not automate
+
+**Workbook deliverable:** positioning memo + offer stack + pricing sheet
+
+### ES adaptation
+**Resultado:** el alumno convierte investigación en una oferta clara, comprable y defendible.
+
+---
+
+## Module 4, Awareness and lead capture
+**Outcome:** students build the top of funnel that feeds the system.
+
+**Lessons**
+1. Content waterfall design for pain-first distribution
+2. Social, blog, and video assets that route to one CTA
+3. README and install-surface CTAs for OSS tools
+4. Lead magnet and landing page wiring
+5. UTM discipline, attribution, and channel tagging
+
+**Workbook deliverable:** channel plan + CTA map + lead capture assets
+
+### ES adaptation
+**Resultado:** el alumno arma una capa de awareness y captura que alimenta el funnel con una CTA consistente.
+
+---
+
+## Module 5, Nurture to closing
+**Outcome:** students convert interest into purchase with a controlled sequence.
+
+**Lessons**
+1. Welcome sequence design by funnel temperature
+2. Objection handling without generic AI copy
+3. Course page and closing page structure
+4. Timing offers, urgency, and proof without sounding spammy
+5. Post-purchase handoff and activation loop
+
+**Workbook deliverable:** nurture sequence + objection bank + course page outline
+
+### ES adaptation
+**Resultado:** el alumno convierte interés en compra con una secuencia clara, humana y medible.
+
+---
+
+## Module 6, Launch day operations
+**Outcome:** students run launch day like operators, not spectators.
+
+**Lessons**
+1. Parallel agent orchestration on launch day
+2. Checklists, rollback plans, and escalation rules
+3. Live content, directory pushes, and inbound handling
+4. What to monitor hourly vs. what to ignore
+5. Fast fixes when one stage breaks under load
+
+**Workbook deliverable:** launch-day command center checklist
+
+### ES adaptation
+**Resultado:** el alumno ejecuta launch day con control operacional, protocolos de rollback y prioridades claras.
+
+---
+
+## Module 7, Measure stage
+**Outcome:** students know what happened, why, and what to change next.
+
+**Lessons**
+1. Tracking the funnel from install to purchase
+2. Attribution basics that survive multi-channel reality
+3. Reading drop-off signals stage by stage
+4. Creating an iteration loop for the next run
+5. Turning learnings into reusable operating playbooks
+
+**Workbook deliverable:** scorecard dashboard + iteration loop template
+
+### ES adaptation
+**Resultado:** el alumno mide el funnel completo y define la siguiente iteración con criterio.
+
+---
+
+## Module 8, Real product build from scratch
+**Outcome:** students watch the full system run end to end on a live example.
+
+**Lessons**
+1. Choosing the product and defining the launch goal
+2. Running `/ship` from intake to measure
+3. Reviewing failures, revisions, and gating moments
+4. Packaging the final launch assets
+5. Deciding what to reuse in the next cycle
+
+**Workbook deliverable:** capstone GTM run review
+
+### ES adaptation
+**Resultado:** el alumno ve el sistema completo sobre un caso real, con decisiones, errores y correcciones incluidas.
+
+---
+
+## Delivery format
+
+- 8 modules
+- 4 to 6 lessons per module
+- English master version first
+- Spanish adaptation after each module, localized for tone instead of direct translation
+- Each module ends with one practical artifact students can reuse immediately
+
+## Course page copy starter
+
+### Hero
+**Headline:** Ship your next GTM launch with AI agents, not prompt chaos
+
+**Subhead:** Learn the exact workflow behind `/ship`: validate the market, wire the funnel, fix credential failures, launch in parallel, and measure what actually moved.
+
+**Primary CTA:** Join Ship with AI
+
+### Proof bullets
+- Build one complete GTM run from scratch
+- Learn the credential gate that prevents silent launch failures
+- Use AI agents across validation, strategy, content, launch, and measurement
+- Leave with reusable checklists, templates, and a working operating system
+
+### Offer stack
+- Core course: 8-module execution system
+- Bonus 1: credential gate checklist
+- Bonus 2: launch day command center checklist
+- Bonus 3: validation + measurement scorecards
+- Bonus 4: README and funnel CTA templates for OSS tools
+
+### Objection handling
+- **“I already use AI tools.”** This course is about the operating system, not isolated prompts.
+- **“I’m not technical.”** `/ship` handles orchestration, and the course shows the exact setup sequence.
+- **“I need results fast.”** The capstone is a live GTM run, not a theory exercise.
+
+### CTA section
+**CTA:** Start the course and run your next launch with a system that can actually ship.
+
+---
+
+## README CTA recommendation
+
+Add the course CTA immediately after the credential-gate section, where install intent turns into setup friction.
+
+**Recommended copy:**
+> Hitting missing credentials or broken launch wiring? That is the exact wall **Ship with AI** is built to fix. The course walks you through the full GTM workflow, from credential recovery to launch day execution, in English and Spanish.
+
+**Button/link text:** `Get the Ship with AI course →`