docs: Document Unsubscribe-to-Open Ratio stat for Email reports#702
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docs: Document Unsubscribe-to-Open Ratio stat for Email reports#702promptless-for-oss wants to merge 18 commits into
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Add new 'Email report columns' section to document the Unsubscribe-to-Open Ratio (UTOR) stat introduced in mautic/mautic PR #15066. This section also documents related Email engagement columns (Read count, Unsubscribed, Bounced).
Change Email report columns formatting from "**Term** - description" to "**Term:** description" per style feedback.
Add blank line between directive and content per RST admonition conventions.
Repositions the Email report columns documentation to appear after the Dynamic filters settings bullet point, improving the logical flow of the Details tab options.
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Added the Unsubscribe-to-Open Ratio column description based on PR #15066 which introduces this new stat. The PR description explains it shows the percentage of unsubscribed contacts relative to opened emails.
Source: mautic/mautic#15066
escopecz
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Documents the new Unsubscribe-to-Open Ratio (UTOR) stat for Email reports introduced in PR #15066.
Changes
reports/reports.rst
Context
PR #15066 adds a new email statistic called 'Unsubscribe-to-Open Ratio' to Email reports. This ratio helps marketers understand how many Contacts unsubscribed relative to those who opened the Email, providing insight into how Email content affects unsubscribe rates among engaged recipients.
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