Cooee is an AI-driven onsite engagement platform built for Shopify merchants.
We help D2C brands personalise their storefront experience in real time — using behavioural signals, intent scoring, and ML-powered segmentation to deliver the right message to the right shopper at the right moment.
Cooee sits on the storefront layer of a Shopify merchant's stack, powering:
- Onsite campaigns — popups, embeds, and sticky bars driven by shopper intent
- Behavioural segmentation — real-time audience targeting based on session signals and historical behaviour
- Personalisation engine — dynamic content and offers tailored to individual shopper profiles
- Ad platform integrations — connecting onsite engagement to ROAS measurement (e.g., Facebook Ads)
- Analytics — engagement, conversion, and revenue attribution at the campaign level
Our platform is built to be merchant-friendly on the surface and ML-first underneath.
| Layer | Technology |
|---|---|
| Backend | TypeScript · NestJS |
| Frontend | Angular |
| Database | MongoDB |
| Infrastructure | AWS |
| ML / AI | Intent scoring · Personalisation engine · Behavioural segmentation |
We take a strong stance on reusable, cost-conscious infrastructure and favour predictable, composable architecture over framework churn.
- Two core engineering teams — AI/ML and full-stack — working closely together
- Architecture-first — major decisions are deliberate, documented, and grounded in trade-offs
- Shopify-native — we track the Shopify platform closely and build with the ecosystem in mind
- Structured async communication — ClickUp for task management, Slack for team coordination
Most of our repositories are private, as Cooee is a commercial SaaS product. Where we open-source tooling, utilities, or SDKs, they will be listed here.
If you're interested in working with us or have questions about integration, reach out at hello@letscooee.com.
Cooee is built by a small, focused team headquartered in Pune, India.
We are a product-led company — every engineering decision is evaluated against merchant outcomes, not engineering elegance alone.
Cooee — making every storefront visit count.