Markets should be open, fast, and fair.
Too often, traders are forced to choose between performance and control. One platform offers speed but asks you to give up custody. Another gives you transparency but makes execution slow, fragmented, or difficult to use.
Yellow is built on a different idea: trading should feel seamless without asking users to give up ownership of their assets.
Yellow combines fast trading infrastructure with user-controlled custody, creating an experience designed for modern markets and modern users. It is built for people who want performance, clarity, and control in one place.
Yellow is built around a few core principles:
- Control should stay with the user
Your assets should not disappear into a black box just to access the market. - Trading should be fast
Market participation should not feel delayed, fragmented, or unnecessarily complex. - Access should be simpler
Whether you sign in with Google or connect your own wallet, getting started should be straightforward. - Markets should be easier to navigate
Funding, trading, transferring, and withdrawing should feel like parts of one clear system.
Yellow uses two main balance areas:
- Account Balance — your main balance on the platform
- Trading Account — the balance used for trading
This structure helps separate funding and withdrawals from active trading, while keeping the flow clear.
In general:
- if you sign in with Google, funds first arrive in Account Balance, then move to Trading Account before trading
- if you connect your own wallet, you deposit directly through that wallet using the platform
To withdraw funds externally, they must be in Account Balance first.
Yellow is designed to make each step easier to understand:
- connect
- fund
- transfer
- trade
- withdraw
That may sound simple, but it reflects something bigger: markets work better when users can see what they are doing, understand where their funds are, and move with confidence.
If you are new to Yellow, this is the best order to follow:
- connecting-your-wallet.md
- fund-your-account.md
- transfer-funds.md
- quickstart.md
- withdraw-your-funds.md
Yellow is built for a future where market access does not require surrendering control.
Fast execution matters. Clear flows matter. Ownership matters.
Yellow brings those ideas together in one trading experience.
If you are unsure about a step, check the faq.md, troubleshooting.md, or the related guide for that action.