dkarasiewicz · dkarasiewicz · Jan 27, 2026 · Jan 27, 2026
diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
@@ -35,7 +35,7 @@ By contributing, you agree that:
 - Reviewers should respond within 48 hours if possible; indicate blockers early.
 - Authors: address feedback promptly and squash/fixup commits as requested.
 - Prefer clarity over cleverness. Include unit/integration tests for behavior changes.
-- The community can shape the roadmap — thoughtful contributions are welcome.
+- The community can shape the roadmap - thoughtful contributions are welcome.
 
 ## Branching & commit messages
 - Branch names: feature/<short-desc>, fix/<short-desc>, chore/<short-desc>.
@@ -62,4 +62,4 @@ By contributing, you agree that:
 - PR template: .github/PULL_REQUEST_TEMPLATE.md
 - License: LICENSE (BSL 1.1 for core, MIT for SDKs)
 
-Thank you for contributing — clear, small, and tested changes are the fastest path to merge. Built in the open, for the community.
+Thank you for contributing - clear, small, and tested changes are the fastest path to merge. Built in the open, for the community.
diff --git a/README.md b/README.md
@@ -1,48 +1,99 @@
 # Launchline
 
-Launchline is the **execution inbox for product managers (PMs)** — an AI‑augmented platform that watches work across your tools (Linear, Slack, GitHub), surfaces what matters now, and helps PMs take confident action.
+**Transparency without micromanagement. Impact without fake KPIs.**
 
-Unlike dashboards or planning tools that only track work, Launchline focuses on **understanding** and **acting** on work by turning raw signals into summaries, insights, and suggested actions with a human‑in‑the‑loop workflow.
+Launchline helps teams see what's *actually* happening - not what fits in spreadsheets.
 
-> Status: Early stage. APIs, schemas, and configuration may change.
+---
+
+## Why Launchline?
+
+Most teams waste resources not because people aren't working, but because **context is invisible**:
+
+- A developer who "closes fewer tickets" might be preventing production fires
+- Someone who writes less code might be unlocking others through great design
+- A PM who doesn't "ship features" might be keeping the team aligned
+
+### The problem with traditional tracking
+
+**Micromanagement metrics** (hours, commits, messages) → fake productivity  
+**Surface-level dashboards** (tickets closed) → miss the real story  
+**One-size-fits-all KPIs** → punish different working styles
+
+Some people thrive on daily increments. Others need deep focus and moments of inspiration. Traditional tools force everyone into the same mold - and punish those who don't fit.
+
+### What Launchline does differently
+
+Launchline is an **AI-augmented execution platform** that:
+
+- **Surfaces hidden impact** - code reviews, mentoring, firefighting, unblocking others
+- **Respects context** - understands *why* work is slow, not just *that* it is
+- **Embraces different styles** - recognizes value that doesn't show up in Jira
+- **Increases transparency** - gives managers clarity without surveillance
+- **Keeps it fair** - respects people who do their job, highlights those who go beyond
+
+We collect signals across your tools (Linear, GitHub, Slack), turn them into insights, and help you understand:
+
+- Where resources are actually going
+- What blockers exist *before* they derail your roadmap
+- How each team member's strengths can be better utilized
+- Which small actions have the biggest impact on your product
+
+---
+
+## The vision
+
+### Today: Execution inbox
+
+An AI-powered PM inbox that surfaces blockers, priority drift, and decisions across tools.
+
+### Next: Intelligent resource allocation
+
+- **Predict blockers** before they happen (ML models + platform signals)
+- **Recommend work distribution** based on team strengths and historical patterns
+- **Show broader context** - what founders miss while focused on immediate priorities
+
+### Eventually: Impact transparency for everyone
+
+- **For developers**: See how your work shapes the product, even when it's not "shipping features"
+- **For teams**: Highlight underdeveloped areas, frequent pain points, customer impact zones
+- **For organizations**: Understand how small actions compound into outcomes
+
+We believe teams should organize around people's strengths - not force people into arbitrary processes.
 
 ---
 
 ## Features
 
 - **PM Inbox**
-  - One place for blockers, priority drift, and project update opportunities.
+  - One place for blockers, priority drift, and project update opportunities
 - **Generative summaries**
-  - Human‑readable explanations of context across Linear, GitHub, Slack.
+  - Human-readable explanations of context across Linear, GitHub, Slack
 - **Suggested actions**
-  - Structured, user‑approved actions (update Linear, comment on GitHub, notify via Slack).
+  - Structured, user-approved actions (update Linear, comment on GitHub, notify via Slack)
 - **Conversational threads**
-  - Chat‑style interface for each Inbox item, powered by AI agents.
+  - Chat-style interface for each Inbox item, powered by AI agents
 - **Tool integrations**
-  - Current: Linear, GitHub, Slack.  
-  - Planned: Notion, Jira, Figma, feedback tools.
+  - Current: Linear, GitHub, Slack
+  - Planned: Notion, Jira, Figma, feedback tools
 
 ---
 
 ## The bigger picture
 
 Product work is becoming too complex for humans alone.
 
-Modern products are built across dozens of tools, teams, and decisions. PMs are expected to keep everything aligned — but the system itself doesn\'t learn. Launchline is building the missing layer: a product copilot that understands context, history, and tradeoffs — not just tickets.
-
-### Today: Execution inbox
-
-Captures blockers, risks, and decisions across tools.
-
-### Next: Product memory
+Modern products are built across dozens of tools, teams, and decisions. PMs are expected to keep everything aligned - but the system itself doesn't learn.
 
-Understands how your team, product, and users behave over time.
+Launchline is building the missing layer: a **product copilot** that understands context, history, and tradeoffs - not just tickets.
 
-### Eventually: Product copilot
+### Execution → Memory → Copilot
 
-Helps steer priorities and tradeoffs — grounded in reality.
+**Execution inbox**: Captures blockers, risks, and decisions across tools  
+**Product memory**: Understands how your team, product, and users behave over time  
+**Product copilot**: Helps steer priorities and tradeoffs - grounded in reality
 
-We start where the pain is highest: execution. Inbox → decisions → unblock → ship.
+We start where the pain is highest: **execution**. Inbox → decisions → unblock → ship.
 
 ---
 
@@ -212,7 +263,7 @@ pnpm nx start customer-ui -p 2201
 
 ## Contributing
 
-Issues and pull requests are welcome. The community can shape the roadmap — thoughtful contributions are encouraged.
+Issues and pull requests are welcome. The community can shape the roadmap - thoughtful contributions are encouraged.
 
 For contribution and collaboration guidelines (licensing, code review, PR expectations, triage), see `./CONTRIBUTING.md`.
 

diff --git a/libs/shared/client/ui/src/components/footer-section.tsx b/libs/shared/client/ui/src/components/footer-section.tsx
@@ -94,7 +94,7 @@ export function FooterSection() {
         </div>
 
         <div className="pt-8 border-t border-border">
-          <p className="text-xs text-muted-foreground/60">© 2025 Launchline</p>
+          <p className="text-xs text-muted-foreground/60">© 2026 Launchline</p>
         </div>
       </div>
     </footer>

diff --git a/libs/shared/client/ui/src/components/hero-section.tsx b/libs/shared/client/ui/src/components/hero-section.tsx
@@ -13,24 +13,25 @@ export function HeroSection() {
 
       <div className="relative z-10 mx-auto max-w-3xl px-6 text-center">
         <div className="inline-flex items-center rounded-full border border-border bg-secondary/30 px-3 py-1 text-xs text-muted-foreground mb-12">
-          Soon in early access
+          Early access
         </div>
 
         <h1 className="text-4xl md:text-6xl font-medium tracking-tight text-foreground leading-[1.1] mb-6">
-          The execution inbox
+          Transparency without
           <br />
-          <span className="text-accent">for product managers</span>
+          <span className="text-accent">micromanagement</span>
         </h1>
 
         <p className="text-lg text-muted-foreground max-w-xl mx-auto mb-8 leading-relaxed">
-          Launchline watches Linear, Slack, and GitHub — surfaces the things you{' '}
-          <em className="text-accent not-italic">must</em> act on — so you can
-          unblock teams and deliver with confidence.
+          Launchline helps teams see what's{' '}
+          <em className="text-accent not-italic">actually</em> happening - not
+          what fits in spreadsheets. Surface hidden impact, respect context,
+          embrace different working styles.
         </p>
 
         <p className="text-sm text-muted-foreground/80 mb-12">
-          Engineers got coding copilots.{' '}
-          <span className="text-foreground/80">Product teams never did.</span>
+          Impact without fake KPIs.{' '}
+          <span className="text-foreground/80">Finally.</span>
         </p>
 
         <div className="flex flex-col sm:flex-row items-center justify-center gap-4">

diff --git a/libs/shared/client/ui/src/components/how-it-works-section.tsx b/libs/shared/client/ui/src/components/how-it-works-section.tsx
@@ -1,56 +1,74 @@
-import { Eye, Inbox, Zap } from "lucide-react"
+import { Eye, Inbox, Zap } from 'lucide-react';
 
 const steps = [
   {
-    step: "01",
+    step: '01',
     icon: Eye,
-    title: "Observe",
-    description: "Connects to Linear, Slack, and GitHub. Watches your work in real time.",
-    accent: "text-status-info",
-    bg: "bg-status-info/15",
+    title: 'Observe',
+    description:
+      'Connects to Linear, Slack, and GitHub. Watches your work in real time.',
+    accent: 'text-status-info',
+    bg: 'bg-status-info/15',
   },
   {
-    step: "02",
+    step: '02',
     icon: Inbox,
-    title: "Surface",
-    description: "Blockers and decisions appear in your inbox with context and actions.",
-    accent: "text-accent",
-    bg: "bg-accent/15",
+    title: 'Surface',
+    description:
+      'Blockers and decisions appear in your inbox with context and actions.',
+    accent: 'text-accent',
+    bg: 'bg-accent/15',
   },
   {
-    step: "03",
+    step: '03',
     icon: Zap,
-    title: "Act",
-    description: "One click to update tickets, ping teammates, or reprioritize work.",
-    accent: "text-status-success",
-    bg: "bg-status-success/15",
+    title: 'Act',
+    description:
+      'One click to update tickets, ping teammates, or reprioritize work.',
+    accent: 'text-status-success',
+    bg: 'bg-status-success/15',
   },
-]
+];
 
 export function HowItWorksSection() {
   return (
     <section id="how-it-works" className="py-24 bg-background">
       <div className="mx-auto max-w-4xl px-6">
         <div className="text-center mb-16">
-          <p className="text-xs font-medium text-muted-foreground/80 mb-6 uppercase tracking-widest">How it works</p>
-          <h2 className="text-2xl md:text-3xl font-medium tracking-tight text-foreground">Three steps to clarity</h2>
+          <p className="text-xs font-medium text-muted-foreground/80 mb-6 uppercase tracking-widest">
+            How it works
+          </p>
+          <h2 className="text-2xl md:text-3xl font-medium tracking-tight text-foreground">
+            Three steps to transparency
+          </h2>
         </div>
 
         <div className="grid md:grid-cols-3 gap-6">
           {steps.map((step, index) => (
-            <div key={index} className="p-6 rounded-xl bg-card/50 border border-border hover:bg-card transition-colors">
-              <div className={`w-10 h-10 rounded-lg ${step.bg} flex items-center justify-center mb-4`}>
+            <div
+              key={index}
+              className="p-6 rounded-xl bg-card/50 border border-border hover:bg-card transition-colors"
+            >
+              <div
+                className={`w-10 h-10 rounded-lg ${step.bg} flex items-center justify-center mb-4`}
+              >
                 <step.icon className={`h-5 w-5 ${step.accent}`} />
               </div>
               <div className="flex items-baseline gap-2 mb-2">
-                <span className={`text-sm font-medium ${step.accent}`}>{step.step}</span>
-                <h3 className="text-base font-medium text-foreground">{step.title}</h3>
+                <span className={`text-sm font-medium ${step.accent}`}>
+                  {step.step}
+                </span>
+                <h3 className="text-base font-medium text-foreground">
+                  {step.title}
+                </h3>
               </div>
-              <p className="text-sm text-muted-foreground leading-relaxed">{step.description}</p>
+              <p className="text-sm text-muted-foreground leading-relaxed">
+                {step.description}
+              </p>
             </div>
           ))}
         </div>
       </div>
     </section>
-  )
+  );
 }
diff --git a/libs/shared/client/ui/src/components/integrations-section.tsx b/libs/shared/client/ui/src/components/integrations-section.tsx
@@ -1,41 +1,44 @@
-import { ArrowRight, Zap } from "lucide-react"
+import { ArrowRight, Zap } from 'lucide-react';
 
 const integrations = [
   {
-    name: "Linear",
-    description: "Bidirectional sync of tickets, blockers, and status changes",
-    color: "bg-status-info",
-    features: ["Ticket sync", "Blocker detection", "Status updates"],
+    name: 'Linear',
+    description: 'Bidirectional sync of tickets, blockers, and status changes',
+    color: 'bg-status-info',
+    features: ['Ticket sync', 'Blocker detection', 'Status updates'],
   },
   {
-    name: "Slack",
-    description: "Context from standups, threads, and @mentions",
-    color: "bg-accent",
-    features: ["Standup parsing", "Thread context", "Notifications"],
+    name: 'Slack',
+    description: 'Context from standups, threads, and @mentions',
+    color: 'bg-accent',
+    features: ['Standup parsing', 'Thread context', 'Notifications'],
   },
   {
-    name: "GitHub",
-    description: "PR status, reviews, and deployment metadata",
-    color: "bg-foreground/60",
-    features: ["PR tracking", "Review status", "Deploy events"],
+    name: 'GitHub',
+    description: 'PR status, reviews, and deployment metadata',
+    color: 'bg-foreground/60',
+    features: ['PR tracking', 'Review status', 'Deploy events'],
   },
-]
+];
 
-const upcoming = ["Notion", "Jira", "Figma", "Customer feedback tools"]
+const upcoming = ['Notion', 'Jira', 'Figma', 'Customer feedback tools'];
 
 export function IntegrationsSection() {
   return (
     <section id="integrations" className="py-24 bg-background">
       <div className="mx-auto max-w-4xl px-6">
         <div className="flex flex-col md:flex-row md:items-end md:justify-between gap-4 mb-12">
           <div>
-            <p className="text-xs font-medium text-muted-foreground/80 mb-3 uppercase tracking-widest">Integrations</p>
+            <p className="text-xs font-medium text-muted-foreground/80 mb-3 uppercase tracking-widest">
+              Integrations
+            </p>
             <h2 className="text-2xl md:text-3xl font-medium tracking-tight text-foreground">
               Works with the tools you already use
             </h2>
           </div>
           <p className="text-sm text-muted-foreground md:text-right max-w-xs">
-            Connect once. Launchline watches, learns, and surfaces what matters.
+            We collect signals across your tools and turn them into insights
+            about real impact.
           </p>
         </div>
 
@@ -47,9 +50,13 @@ export function IntegrationsSection() {
             >
               <div className="flex items-center gap-3 mb-3">
                 <div className={`h-3 w-3 rounded-full ${integration.color}`} />
-                <span className="text-base font-medium text-foreground">{integration.name}</span>
+                <span className="text-base font-medium text-foreground">
+                  {integration.name}
+                </span>
               </div>
-              <p className="text-xs text-muted-foreground mb-4 leading-relaxed">{integration.description}</p>
+              <p className="text-xs text-muted-foreground mb-4 leading-relaxed">
+                {integration.description}
+              </p>
               <div className="flex flex-wrap gap-1.5">
                 {integration.features.map((feature) => (
                   <span
@@ -85,5 +92,5 @@ export function IntegrationsSection() {
         </div>
       </div>
     </section>
-  )
+  );
 }
diff --git a/libs/shared/client/ui/src/components/open-source-section.tsx b/libs/shared/client/ui/src/components/open-source-section.tsx
@@ -5,18 +5,20 @@ const openSourceBenefits = [
   {
     icon: Code2,
     title: 'Transparent by design',
-    description: 'Audit the code. Understand the logic. No black boxes.',
+    description:
+      'Audit the code. Understand the logic. No black boxes or hidden metrics.',
   },
   {
     icon: Users,
     title: 'Community-driven',
-    description: 'Contribute features, report issues, and shape the roadmap.',
+    description:
+      'Contribute features, report issues, and help shape how teams work.',
   },
   {
     icon: Shield,
     title: 'Self-host if you want',
     description:
-      'Run Launchline on your own infrastructure. You own your data.',
+      'Run Launchline on your own infrastructure. Your data, your rules.',
   },
 ];