criptogus · Nov 1, 2026
diff --git a/src/lib/pricing-copy.ts b/src/lib/pricing-copy.ts
@@ -7,6 +7,11 @@
  * Legacy grandfather only (do not use on new checkout paths):
  *   agent_pass_pro_monthly | agent_pass_pro_yearly
  */
+export const PRICES_UPDATED_ON = "November 1, 2026";
+export const PRICES_UPDATED_ON_ISO = "2026-11-01";
+
+export const FREE_PRICING = { price: 0 } as const;
+
 export const PRO_PRICING = {
   monthly: 29,
   yearly: 240,
@@ -26,14 +31,14 @@ export const PRO_INCLUDED_AGENTS = 1;
  * Pro = human builder seat + 1 included production agent.
  * Agent Pass = standalone monthly seat ($12/agent) — no Pro required; also covers extras beyond Pro's included 1.
  */
-export const PRO_VS_AGENT_PASS =
-  `Pro is the human builder seat (Agent Factory, Store, University, reviews) and includes ${PRO_INCLUDED_AGENTS} production agent. Extra production agents beyond that are Agent Pass at $${AGENT_PASS_PRICING.monthlyPerAgent}/agent/mo. Agent Pass is also sold standalone (monthly only, no Pro required) for people who only run agents.`;
+export const PRO_VS_AGENT_PASS = `Pro is the human builder seat (Agent Factory, Store, University, reviews) and includes ${PRO_INCLUDED_AGENTS} production agent. Extra production agents beyond that are Agent Pass at $${AGENT_PASS_PRICING.monthlyPerAgent}/agent/mo. Agent Pass is also sold standalone (monthly only, no Pro required) for people who only run agents.`;
 
 export const PRO_YEARLY_SAVINGS = PRO_PRICING.yearlyList - PRO_PRICING.yearly; // 108
 export const PRO_YEARLY_DISCOUNT_PCT = Math.round(
   (PRO_YEARLY_SAVINGS / PRO_PRICING.yearlyList) * 100,
 ); // 31
 
+export const PRICE_FREE = `$${FREE_PRICING.price}`;
 export const PRICE_MONTHLY = `$${PRO_PRICING.monthly}`;
 export const PRICE_YEARLY = `$${PRO_PRICING.yearly}`;
 export const PRICE_YEARLY_LIST = `$${PRO_PRICING.yearlyList}`;
@@ -43,3 +48,65 @@ export const SAVE_SHORT = `save $${PRO_YEARLY_SAVINGS}`;
 
 /** Canonical one-line answer reused in FAQ copy, meta descriptions and JSON-LD. */
 export const PRICING_SENTENCE = `Browsing and installing public capabilities is free — no account needed. Pro is ${PRICE_YEARLY} per year (down from ${PRICE_YEARLY_LIST}, ${PRO_YEARLY_DISCOUNT_PCT}% off) or ${PRICE_MONTHLY} per month for the human builder seat (Agent Factory, Agent Store, SAK University and unlimited tested reviews) and includes ${PRO_INCLUDED_AGENTS} production agent. Extra production agents are Agent Pass at ${PRICE_AGENT_PASS} per agent per month (monthly only) — buy Agent Pass without Pro if you only run agents. Enterprise adds a private registry, SSO and audit logs.`;
+
+/** Dated price source shared by the visible /pricing copy and structured data. */
+export const PRICE_UPDATE_SENTENCE = `Prices updated on ${PRICES_UPDATED_ON}. Pro costs ${PRICE_MONTHLY} per month or ${PRICE_YEARLY} per year, and Agent Pass costs ${PRICE_AGENT_PASS} per agent per month.`;
+export const PRICING_FAQ_QUESTION = "How much does Super Agent Skill cost?";
+export const PRICING_FAQ_ANSWER = `${PRICE_UPDATE_SENTENCE} The Free plan costs ${PRICE_FREE} and is free forever. Enterprise pricing is custom.`;
+
+const PRICING_URL = "https://superagentskill.com/pricing";
+
+function paidOffer(name: string, price: number, unitText: string) {
+  return {
+    "@type": "Offer",
+    name,
+    url: PRICING_URL,
+    price: String(price),
+    priceCurrency: "USD",
+    priceSpecification: {
+      "@type": "UnitPriceSpecification",
+      name,
+      price: String(price),
+      priceCurrency: "USD",
+      unitText,
+    },
+  };
+}
+
+export const PRICING_SOFTWARE_LD = {
+  "@context": "https://schema.org",
+  "@type": "SoftwareApplication",
+  name: "Super Agent Skill",
+  applicationCategory: "DeveloperApplication",
+  operatingSystem: "Any (MCP-compatible)",
+  url: PRICING_URL,
+  dateModified: PRICES_UPDATED_ON_ISO,
+  offers: [
+    {
+      "@type": "Offer",
+      name: "Free",
+      url: PRICING_URL,
+      price: String(FREE_PRICING.price),
+      priceCurrency: "USD",
+    },
+    paidOffer("Pro monthly", PRO_PRICING.monthly, "MONTH"),
+    paidOffer("Pro yearly", PRO_PRICING.yearly, "YEAR"),
+    paidOffer("Agent Pass per agent per month", AGENT_PASS_PRICING.monthlyPerAgent, "agent/month"),
+  ],
+};
+
+export const PRICING_FAQ_LD = {
+  "@context": "https://schema.org",
+  "@type": "FAQPage",
+  url: PRICING_URL,
+  mainEntity: [
+    {
+      "@type": "Question",
+      name: PRICING_FAQ_QUESTION,
+      acceptedAnswer: {
+        "@type": "Answer",
+        text: PRICING_FAQ_ANSWER,
+      },
+    },
+  ],
+};
diff --git a/src/routes/pricing.tsx b/src/routes/pricing.tsx
@@ -2,6 +2,7 @@ import { createFileRoute, Link } from "@tanstack/react-router";
 import { useState } from "react";
 import { Check } from "lucide-react";
 import { Nav } from "@/components/site/Nav";
+import { JsonLd } from "@/components/site/JsonLd";
 import { Footer } from "@/components/site/Footer";
 import { PaymentTestModeBanner } from "@/components/PaymentTestModeBanner";
 import { useAuth } from "@/hooks/use-auth";
@@ -10,6 +11,12 @@ import { useStripeCheckout } from "@/hooks/useStripeCheckout";
 import {
   AGENT_PASS_PRICING,
   PRICE_AGENT_PASS,
+  PRICE_FREE,
+  PRICE_UPDATE_SENTENCE,
+  PRICING_FAQ_QUESTION,
+  PRICING_FAQ_ANSWER,
+  PRICING_SOFTWARE_LD,
+  PRICING_FAQ_LD,
   PRICE_MONTHLY,
   PRICE_YEARLY,
   PRICE_YEARLY_LIST,
@@ -111,6 +118,7 @@ function Pricing() {
 
   return (
     <div className="min-h-screen bg-background">
+      <JsonLd data={[PRICING_SOFTWARE_LD, PRICING_FAQ_LD]} />
       <PaymentTestModeBanner />
       <Nav />
 
@@ -130,14 +138,15 @@ function Pricing() {
       </section>
 
       <section className="mx-auto max-w-6xl px-4 py-16 sm:px-6">
+        <p className="mb-8 text-center text-sm text-muted-foreground">{PRICE_UPDATE_SENTENCE}</p>
         <div className="grid gap-5 lg:grid-cols-4">
           {/* Free */}
           <div className="rounded-2xl border border-border bg-background p-6">
             <div className="font-mono text-[11px] uppercase tracking-[0.18em] text-muted-foreground">
               Free forever
             </div>
             <div className="mt-4 flex items-end gap-1">
-              <span className="text-4xl font-semibold tracking-tight">$0</span>
+              <span className="text-4xl font-semibold tracking-tight">{PRICE_FREE}</span>
             </div>
             <p className="mt-3 text-sm text-muted-foreground">
               For exploring the registry and shipping your first agent.
@@ -160,10 +169,12 @@ function Pricing() {
 
           {/* Pro */}
           <div className="rounded-2xl border border-primary/40 bg-background p-6 shadow-elevated">
-            <div className="font-mono text-[11px] uppercase tracking-[0.18em] text-primary">Pro</div>
+            <div className="font-mono text-[11px] uppercase tracking-[0.18em] text-primary">
+              Pro
+            </div>
             <p className="mt-2 text-sm text-muted-foreground">
-              Pro is the human plan: Agent Factory, Agent Store, University and unlimited adversarial
-              reviews — plus 1 production agent included. Extra agents are Agent Pass.
+              Pro is the human plan: Agent Factory, Agent Store, University and unlimited
+              adversarial reviews — plus 1 production agent included. Extra agents are Agent Pass.
             </p>
 
             <div className="mt-4 flex w-fit items-center rounded-full border border-border bg-surface p-1 text-xs">
@@ -269,8 +280,7 @@ function Pricing() {
               </div>
             </label>
             <p className="mt-2 text-sm text-muted-foreground">
-              Total{" "}
-              <span className="font-semibold text-foreground">${agentTotal}</span>
+              Total <span className="font-semibold text-foreground">${agentTotal}</span>
               /month
             </p>
 
@@ -321,6 +331,13 @@ function Pricing() {
           </div>
         </div>
 
+        <section className="mt-14" aria-labelledby="pricing-faq-heading">
+          <h2 id="pricing-faq-heading" className="text-2xl font-semibold tracking-tight">
+            {PRICING_FAQ_QUESTION}
+          </h2>
+          <p className="mt-3 max-w-3xl text-muted-foreground">{PRICING_FAQ_ANSWER}</p>
+        </section>
+
         <div className="mt-14 rounded-2xl border border-border bg-surface p-8 md:flex md:items-center md:justify-between">
           <div>
             <div className="font-mono text-xs uppercase tracking-wider text-primary">

diff --git a/src/routes/sitemap[.]xml.tsx b/src/routes/sitemap[.]xml.tsx
@@ -2,14 +2,20 @@ import { createFileRoute } from "@tanstack/react-router";
 import { supabaseAdmin as _supabaseAdmin } from "@/integrations/supabase/client.server";
 import { USE_CASES } from "@/lib/seo/use-cases";
 import { COMPARISONS } from "@/lib/seo/comparisons";
+import { PRICES_UPDATED_ON_ISO } from "@/lib/pricing-copy";
 
 const supabaseAdmin = _supabaseAdmin;
 
 const SITE = "https://superagentskill.com";
 
 // Static marketing routes only — auth/account pages (/login, /reset-password,
 // /account/*) are intentionally excluded from the sitemap.
-const STATIC_ROUTES: Array<{ path: string; priority: number; changefreq: string }> = [
+const STATIC_ROUTES: Array<{
+  path: string;
+  priority: number;
+  changefreq: string;
+  lastmod?: string;
+}> = [
   { path: "/", priority: 1.0, changefreq: "weekly" },
   { path: "/about", priority: 0.5, changefreq: "weekly" },
   { path: "/how-it-works", priority: 0.85, changefreq: "monthly" },
@@ -19,7 +25,7 @@ const STATIC_ROUTES: Array<{ path: string; priority: number; changefreq: string
   { path: "/play", priority: 0.55, changefreq: "weekly" },
   { path: "/nda", priority: 0.3, changefreq: "yearly" },
   { path: "/connect", priority: 0.95, changefreq: "weekly" },
-  { path: "/pricing", priority: 0.9, changefreq: "weekly" },
+  { path: "/pricing", priority: 0.9, changefreq: "weekly", lastmod: PRICES_UPDATED_ON_ISO },
   { path: "/docs", priority: 0.9, changefreq: "weekly" },
   { path: "/agents.md", priority: 0.8, changefreq: "weekly" },
   { path: "/docs/mcp", priority: 0.85, changefreq: "weekly" },
@@ -110,6 +116,7 @@ export const Route = createFileRoute("/sitemap.xml")({
       GET: async () => {
         const staticUrls: UrlEntry[] = STATIC_ROUTES.map((r) => ({
           loc: `${SITE}${r.path}`,
+          lastmod: r.lastmod,
           priority: r.priority,
           changefreq: r.changefreq,
         }));

diff --git a/tests/pricing-copy.test.ts b/tests/pricing-copy.test.ts
@@ -11,10 +11,8 @@ const {
   PRO_VS_AGENT_PASS,
 } = await import("../src/lib/pricing-copy.ts");
 
-const {
-  validateCheckoutQuantity,
-  shouldEnableAdjustableQuantity,
-} = await import("../src/lib/checkout-quantity.ts");
+const { validateCheckoutQuantity, shouldEnableAdjustableQuantity } =
+  await import("../src/lib/checkout-quantity.ts");
 
 test("Pro pricing: $29/mo, $240/yr, list $348 → Save $108 · 31% off", () => {
   assert.equal(PRO_PRICING.monthly, 29);
@@ -61,14 +59,8 @@ test("shouldEnableAdjustableQuantity defaults for Agent Pass lookup keys", () =>
     shouldEnableAdjustableQuantity({ priceId: "sak_agent_pass_monthly", quantity: 3 }),
     true,
   );
-  assert.equal(
-    shouldEnableAdjustableQuantity({ priceId: "sak_pro_monthly" }),
-    false,
-  );
-  assert.equal(
-    shouldEnableAdjustableQuantity({ priceId: "sak_pro_monthly", quantity: 2 }),
-    true,
-  );
+  assert.equal(shouldEnableAdjustableQuantity({ priceId: "sak_pro_monthly" }), false);
+  assert.equal(shouldEnableAdjustableQuantity({ priceId: "sak_pro_monthly", quantity: 2 }), true);
   assert.equal(
     shouldEnableAdjustableQuantity({
       priceId: "sak_pro_monthly",
@@ -78,3 +70,141 @@ test("shouldEnableAdjustableQuantity defaults for Agent Pass lookup keys", () =>
     false,
   );
 });
+
+const {
+  FREE_PRICING,
+  PRICE_FREE,
+  PRICES_UPDATED_ON,
+  PRICES_UPDATED_ON_ISO,
+  PRICE_UPDATE_SENTENCE,
+  PRICING_FAQ_QUESTION,
+  PRICING_FAQ_ANSWER,
+  PRICING_SOFTWARE_LD,
+  PRICING_FAQ_LD,
+} = await import("../src/lib/pricing-copy.ts");
+
+test("dated pricing copy publishes the confirmed prices and update date", () => {
+  assert.equal(PRICES_UPDATED_ON, "November 1, 2026");
+  assert.equal(PRICES_UPDATED_ON_ISO, "2026-11-01");
+  assert.equal(FREE_PRICING.price, 0);
+  assert.equal(PRICE_FREE, "$0");
+  assert.equal(
+    PRICE_UPDATE_SENTENCE,
+    "Prices updated on November 1, 2026. Pro costs $29 per month or $240 per year, and Agent Pass costs $12 per agent per month.",
+  );
+  assert.ok(PRICING_FAQ_ANSWER.startsWith(PRICE_UPDATE_SENTENCE));
+  assert.match(PRICING_FAQ_ANSWER, /Free plan costs \$0 and is free forever/);
+  assert.ok(!PRICING_FAQ_ANSWER.includes("—"));
+});
+
+test("pricing SoftwareApplication JSON-LD exposes Free and each paid billing unit", () => {
+  const json = JSON.stringify(PRICING_SOFTWARE_LD);
+  const schema = JSON.parse(json);
+  assert.equal(schema["@context"], "https://schema.org");
+  assert.equal(schema["@type"], "SoftwareApplication");
+  assert.equal(schema.name, "Super Agent Skill");
+  assert.equal(schema.url, "https://superagentskill.com/pricing");
+  assert.equal(schema.dateModified, PRICES_UPDATED_ON_ISO);
+  assert.ok(!json.includes("aggregateRating"));
+  assert.equal(schema.offers.length, 4);
+  const [free, monthly, yearly, agentPass] = schema.offers;
+  assert.equal(free.name, "Free");
+  assert.equal(free.price, "0");
+  for (const offer of schema.offers) {
+    assert.equal(offer["@type"], "Offer");
+    assert.equal(offer.priceCurrency, "USD");
+    assert.equal(offer.url, schema.url);
+  }
+  for (const [offer, name, price, unitText] of [
+    [monthly, "Pro monthly", "29", "MONTH"],
+    [yearly, "Pro yearly", "240", "YEAR"],
+    [agentPass, "Agent Pass per agent per month", "12", "agent/month"],
+  ]) {
+    assert.equal(offer.name, name);
+    assert.equal(offer.price, price);
+    assert.deepEqual(offer.priceSpecification, {
+      "@type": "UnitPriceSpecification",
+      name,
+      price,
+      priceCurrency: "USD",
+      unitText,
+    });
+  }
+});
+
+test("pricing FAQPage JSON-LD uses the same complete question and visible answer", () => {
+  const schema = JSON.parse(JSON.stringify(PRICING_FAQ_LD));
+  assert.equal(schema["@context"], "https://schema.org");
+  assert.equal(schema["@type"], "FAQPage");
+  assert.equal(PRICING_FAQ_QUESTION, "How much does Super Agent Skill cost?");
+  assert.deepEqual(schema.mainEntity, [
+    {
+      "@type": "Question",
+      name: PRICING_FAQ_QUESTION,
+      acceptedAnswer: { "@type": "Answer", text: PRICING_FAQ_ANSWER },
+    },
+  ]);
+});
+
+test("pricing SSR includes the visible price source and matching JSON-LD", async () => {
+  const { build } = await import("esbuild");
+  const { mkdtempSync, rmSync } = await import("node:fs");
+  const { resolve, join } = await import("node:path");
+  const { pathToFileURL } = await import("node:url");
+  const { createElement } = await import("react");
+  const { renderToStaticMarkup } = await import("react-dom/server");
+  // Isolate auth, checkout and navigation; render the real page and JsonLd component.
+  const dir = mkdtempSync(resolve("node_modules/.pricing-ssr-"));
+  try {
+    const outfile = join(dir, "pricing.mjs");
+    await build({
+      entryPoints: [resolve("src/routes/pricing.tsx")],
+      outfile,
+      bundle: true,
+      packages: "external",
+      platform: "node",
+      format: "esm",
+      jsx: "automatic",
+      alias: { "@": resolve("src") },
+      plugins: [
+        {
+          name: "pricing-ssr-isolation",
+          setup(builder) {
+            builder.onResolve(
+              {
+                filter:
+                  /^(@tanstack\/react-router|@\/hooks\/|@\/components\/(site\/(Nav|Footer)|PaymentTestModeBanner))/,
+              },
+              (args) => ({ path: args.path, namespace: "pricing-fixture" }),
+            );
+            builder.onLoad({ filter: /.*/, namespace: "pricing-fixture" }, () => ({
+              contents: `
+              export const createFileRoute = () => options => options;
+              export const useRouter = () => ({ options: {} });
+              export const Link = () => null;
+              export const Nav = () => null;
+              export const Footer = () => null;
+              export const PaymentTestModeBanner = () => null;
+              export const useAuth = () => ({ user: null });
+              export const useSubscription = () => ({ isActive: false });
+              export const useStripeCheckout = () => ({ isOpen: false });
+            `,
+            }));
+          },
+        },
+      ],
+    });
+    const { Route } = await import(pathToFileURL(outfile).href);
+    const html = renderToStaticMarkup(createElement(Route.component));
+    assert.ok(html.includes(PRICE_UPDATE_SENTENCE));
+    assert.ok(html.includes(PRICING_FAQ_QUESTION));
+    assert.ok(html.includes(PRICING_FAQ_ANSWER));
+    const scripts = [
+      ...html.matchAll(/<script[^>]*type="application\/ld\+json"[^>]*>(.*?)<\/script>/gs),
+    ];
+    assert.equal(scripts.length, 1);
+    assert.deepEqual(JSON.parse(scripts[0][1]), [PRICING_SOFTWARE_LD, PRICING_FAQ_LD]);
+  } finally {
+    rmSync(dir, { recursive: true, force: true });
+  }
+});