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benabbate-sales/README.md

Hi, I'm Ben

I'm not a developer. I'm here because enterprise sales is full of craft that doesn't get written down — deal reviews, discovery questions, proposal structures, prompt libraries — and GitHub is a good place to version-control it.

What lives here

Work-in-progress. Expect:

  • Sales playbooks — MEDDIC/TAS templates, discovery question banks, mutual action plans.
  • Prompt libraries — Claude and ChatGPT prompts for account research, deal debriefs, proposal drafting. Tested in my own workflow first.
  • Outreach templates — basho-style first-touch emails and follow-up cadences. Specific, never generic.

Most of it is built for enterprise B2B SaaS sellers calling on finance. Some of it generalises.

How I think about this work

Three things I won't budge on:

  1. No generic outreach. Mass-produced emails are burning the industry's credibility. Everything here is designed to be tailored, not copy-pasted.
  2. No overselling. If a template promises what your product can't deliver, it's worse than useless. I'd rather lose a deal than mis-sell one.
  3. Specificity or nothing. If a framework could apply to any company in any industry, it's filler. Good sales collateral names the client's numbers.

Find me elsewhere

If you're running a revenue team and something here is useful, open an issue or drop me a line. If it's broken or naive, tell me that too.

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