Add customer insights models: CLV and campaign funnel#1
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New intermediate models (int_customer_lifetime_value, int_campaign_funnel) and mart models (customer_lifetime_value, campaign_funnel_analysis) with schema docs and tests. All 28 tests passing. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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- Move miro-board-overview from modeling/ to design/ (step 8) - Renumber modeling screenshots 08-10 → 07-09 - Update MODELING.md and DESIGN.md references - README: replace claude mcp add with .mcp.json note, add intermediate/marts to sitemap, add PR #1 reference - Gitignore .claude/settings.json Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Summary
int_customer_lifetime_value(user-level conversion aggregation) andint_campaign_funnel(campaign-level funnel metrics across all dates)customer_lifetime_value(LTV tiers + acquisition channel via first-touch attribution) andcampaign_funnel_analysis(stage-to-stage conversion rates + efficiency score)not_null/uniquetests on primary keys, all 28 tests passingTest plan
dbt buildpasses all 28 tests (10 models, 18 data tests)ROW_NUMBER()window function🤖 Generated with Claude Code