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YugalSoni18/README.md

Hi there 👋, I'm Yugal Soni

Business Analyst | MSc Business Analytics and Decision Science @ University of Leeds

🧩 About Me

🎓 I'm an MSc Business Analytics and Decision Science graduate from the University of Leeds.
💡 Passionate about transforming data into strategic business insights using advanced analytics and visualisation.
📈 Skilled in R, Python, SQL, Power BI, Tableau, and Advanced Excel, with experience in forecasting, NLP, and business consulting.
🌍 Interested in data-driven problem solving, business transformation, and analytics for decision support.

🧠 Tech Stack

📊 What I Do

  • 🔍 Derive insights from data to drive strategic and operational improvements
  • 📊 Design interactive dashboards using Power BI and Tableau
  • 🤖 Apply forecasting, regression, and NLP models in R and Python
  • 💬 Communicate complex analytics in clear, business-focused language

🌐 Connect with Me

⭐ "Turning complex data into clear insights that drive better business decisions." ⭐

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  1. Forecasting_Sentiment_Analysis Forecasting_Sentiment_Analysis Public

    Time-series forecasting of US PCE with ARIMA & ETS, plus NLP sentiment analysis on 2,000 hotel reviews.

    R

  2. Counterfeit_Review_Detection Counterfeit_Review_Detection Public

    Fake review detection using TF-IDF & SVM (AUC 0.98), plus Counterfeit Risk Score with clustering & anomaly detection.

    Python

  3. Dissertation_Crypto_RealEstate Dissertation_Crypto_RealEstate Public

    MSc dissertation: Exploring public perception of using crypto in real estate through thematic coding & sentiment analysis (R, NLP, data visualisation).

    R

  4. Tesbury_Site_Selection_and_Sales Tesbury_Site_Selection_and_Sales Public

    Multi-criteria site selection (WSM/TOPSIS) + store-level sales regression with sensitivity; R + tidyverse; ready-to-use figures.

    R