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About

I’m an SEO Manager and builder focused on making websites easier to crawl, easier to understand, and easier to win — both in Google Search and in AI-driven search experiences.

I work across:

  • Technical SEO (crawlability, indexation, canonicalization, redirects, internal linking, performance)
  • Content strategy + intent mapping (clusters, templates, editorial systems)
  • GEO / AI Search visibility (LLM-friendly structure, entity clarity, fact density, snippet readiness)
  • Analytics + reporting (GSC, GA4, Looker Studio) for decisions that ship fast

Location: Gurugram (India) • Also closely connected to Bihar (Muzaffarpur)


What I’m building?

Products / Tools

  • LLMic — macOS AI SEO Auditor (site health, content readiness, AI visibility checks)
  • Prism — query fan-out capture + keyword clustering workflows (for AI search research)
  • SEO utilities & audits — internal tools like sitemap testing, robots rules checks, link analysis, indexation checks

Content platforms

  • Techchahiye — tech + how-to publishing focused on clarity and helpfulness
  • Muzcorner — local news + publishing experiments
  • Sketchweb — glossary + SEO/tech utilities

How I work (my SEO operating system)?

Technical SEO

  • Crawl & indexation fixes: robots, sitemaps, canonicals, pagination, parameter handling
  • Site architecture: clean templates, intent-based URL structures, internal linking systems
  • Performance: CWV priorities, image strategy, caching/CDN (Cloudflare), on-page hygiene

Content & Growth

  • Programmatic SEO (pSEO): scalable templates that still feel human and intent-complete
  • Topic clusters: pillar + supporting pages with clean linking patterns
  • Editorial quality: high readability, fast scanning, real-world examples, clear CTAs

GEO (AI Search Optimization)

  • Retrieval-ready formatting: headings that answer, short paragraphs, explicit definitions
  • Entity-first writing: consistent naming, disambiguation, quick “what/why/how” blocks
  • Fact-first structure: avoid fluff, increase precision, improve answer completeness

Tool stack

  • SEO: Screaming Frog, Semrush, Google Search Console, Ahrefs (as needed)
  • Analytics: GA4, Looker Studio, GTM
  • Web: WordPress, Cloudflare, basic front-end + performance tooling
  • Workflow: templates, checklists, dashboards, automation for repeatable wins

Selected work (high-level)

I’ve worked on SEO strategy and execution for brands across healthcare, education, and consumer categories, including:

  • Narayana Health
  • Voltas
  • Lovely Professional University (LPU)
  • ISB Executive Education (visibility + program discovery workflows)

(If you want this section more specific, add measurable outcomes once you’re comfortable sharing them.)


Writing

I publish practical SEO and tech notes, usually focused on:

  • Technical SEO playbooks
  • AI Search / GEO learnings
  • Programmatic SEO templates
  • WordPress + performance

Links:


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The Pursuit of Coding.

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