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26 changes: 23 additions & 3 deletions content/analysis/reference/copywriting.md
Original file line number Diff line number Diff line change
Expand Up @@ -7,6 +7,22 @@ aliases: /memos/copywriting-reference/

Each memo must be composed of the elements detailed below. You must follow this structure when writing your memos.

## Scope of a Memo

If the diff has changes related to more than one topic, write separate memos for each topic. Identify topics from the following list:

- Privacy and Surveillance: Data collection, use, storage, and retention, informed consent, transparency
- Cybersecurity: Data breaches, security mechanisms, verification and authentication processes
- Censorship: Content prohibitions and restrictions, reporting mechanisms
- Access and Accessibility: Access to services, discrimination/exclusion risks
- Mis/Disinformation: Definitions of false/harmful content, content sharing, verification and reporting mechanisms
- Hate Speech: Definitions of violent content, content sharing, reporting mechanisms
- Algorithmic Accountability: Data use in AI training
- Data Sovereignty: Data governance, cross-border data flows
- Copyright: Fair use and licensing rules, verification and reporting mechanisms, monetisation

Add an annotation in the meta data of the memo draft specifying the topic.

## Title

- Write a short declarative sentence to highlight the key change.
Expand Down Expand Up @@ -70,7 +86,9 @@ Each memo must be composed of the elements detailed below. You must follow this
- Do not italicise citations, use quotes.
- Minimise the length of citations because legal text is often very wordy.
- Only quote the text before modification if it is strictly necessary to understand the change, to reduce the risk of confusion and length.
- __If changes have been made in a specific jurisdiction, mention it in the memo. Do not mention jurisdiction when changes have been made globally.__
- If you write in a different language than the detected change, always look for citations in the version of the document that matches the language of writing if it exists instead of translating them yourself.
- __Use UK English throughout (e.g., “organisation” and not “organization”)__

**Example**

Expand All @@ -86,7 +104,7 @@ Each memo must be composed of the elements detailed below. You must follow this

> **Midjourney strengthens policies on intellectual property infringements**
>
> _Midjourney ▪ Terms of Service ▪ December 23, 2023_
> *Midjourney ▪ Terms of Service ▪ December 23, 2023*
>
> Midjourney introduced an explicit [prohibition](https://github.com/OpenTermsArchive/GenAI-versions/commit/2cb30a2b4b338a4dffbeab9add8262cec78a3062) regarding the infringement of others’ intellectual property rights in its conditions for service availability and quality, mentioning the possibility of legal action and permanent ban from the service.
>
Expand All @@ -96,7 +114,7 @@ Each memo must be composed of the elements detailed below. You must follow this

> **Instagram adds a posting ban to protect copyright**
>
> _Instagram ▪ Community Guidelines ▪ March 28, 2022_
> *Instagram ▪ Community Guidelines ▪ March 28, 2022*
>
> On March 28, Instagram [updated](https://github.com/OpenTermsArchive/france-elections-versions/commit/1be4b836e3012344558b60d8f9f871bc42cfa4ca?short_path=c108c01#diff-c108c013f0b8769389f20259465cb81324e805f4334bcda6931344e16f999441) its intellectual property community rules, prohibiting the posting of content that “facilitates copyright infringement through unauthorized devices or services.” The text presents a list of cases in which users would risk infringing the copyright of a third party or even merely “facilitating” such infringement, even if they did not intend to do so. After the previously listed cases, which include “you purchased or downloaded the content” or “you saw others post the same content,” Instagram adds that users risk infringing copyright if they “use an unauthorized streaming device or service (examples: a ‘jailbroken’ or ‘loaded’ app or service).”

Expand All @@ -109,10 +127,12 @@ Each memo must be composed of the elements detailed below. You must follow this

> **Meta expands reach against child exploitation**
>
> _Facebook ▪ Community Guidelines ▪ June 13, 2022_
> *Facebook ▪ Community Guidelines ▪ June 13, 2022*
>
> The section on child exploitation for both Facebook and Instagram [expanded](https://github.com/OpenTermsArchive/france-elections-versions/commit/0396436542fa7ef8dd8ae4dd02ff0ed5500e08a2) to cover not only publications that exploit minors, but also “any activity” related to such acts.
>
> This opens up the question of moderation of private discussions, as social platforms show difficulties in managing content related to child abuse —as recently as late March, the New York Times [showed](https://www.nytimes.com/2022/03/31/business/meta-child-sexual-abuse.html) that moderation remains very light in this area, even though platforms are supposed to list this type of content and [report it](https://www.theverge.com/2022/3/31/23005576/facebook-content-moderators-child-sexual-abuse-material-csam-policy) to authorities.

Source: [June 23, 2022 Memo on French Elections](https://sh1.sendinblue.com/aijgxqzlolpfe.html).

Note: The "Scope of a Memo" section and underlined sentences in the "Body Text" section are newly added. Rest of the text is same as before.