Rename solution page CTAs to avoid FlowFuse Expert ambiguity#4756
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Rename solution page CTAs to avoid FlowFuse Expert ambiguity#4756
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Change "TALK TO AN EXPERT" to "SPEAK TO OUR TEAM" on SCADA, UNS, and MES solution pages. The old wording creates confusion with FlowFuse Expert (the AI chat). Updated PostHog event from cta-talk-to-an-expert to cta-contact-sales to match.
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@Yndira-E can you review? Feel free to adjust as necessary |
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Yndira-E
reviewed
Mar 26, 2026
| </div> | ||
| <div class="flex gap-3 max-md:max-w-sm max-md:mx-auto max-sm:flex-col max-md:justify-center"> | ||
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-talk-to-an-expert', {'position': 'primary'}, {'page': 'mes'})">TALK TO AN EXPERT</a> | ||
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-contact-sales', {'position': 'primary'}, {'page': 'mes'})">SPEAK TO OUR TEAM</a> |
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Suggested change
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-contact-sales', {'position': 'primary'}, {'page': 'mes'})">SPEAK TO OUR TEAM</a> | |
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-contact-us', {'position': 'primary'}, {'page': 'mes'})">SPEAK TO OUR TEAM</a> |
Yndira-E
reviewed
Mar 26, 2026
| </div> | ||
| <div class="flex gap-3 max-md:max-w-sm max-md:mx-auto max-sm:flex-col max-md:justify-center"> | ||
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-talk-to-an-expert', {'position': 'primary'}, {'page': 'scada'})">TALK TO AN EXPERT</a> | ||
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-contact-sales', {'position': 'primary'}, {'page': 'scada'})">SPEAK TO OUR TEAM</a> |
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Suggested change
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-contact-sales', {'position': 'primary'}, {'page': 'scada'})">SPEAK TO OUR TEAM</a> | |
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-contact-us', {'position': 'primary'}, {'page': 'scada'})">SPEAK TO OUR TEAM</a> |
Yndira-E
reviewed
Mar 26, 2026
| </div> | ||
| <div class="flex gap-3 max-md:max-w-sm max-md:mx-auto max-sm:flex-col max-md:justify-center"> | ||
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-talk-to-an-expert', {'position': 'primary'}, {'page': 'uns'})">TALK TO AN EXPERT</a> | ||
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-contact-sales', {'position': 'primary'}, {'page': 'uns'})">SPEAK TO OUR TEAM</a> |
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Suggested change
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-contact-sales', {'position': 'primary'}, {'page': 'uns'})">SPEAK TO OUR TEAM</a> | |
| <a class="ff-btn ff-btn--primary min-h-[40px]" href="/contact-us/" onclick="capture('cta-contact-us', {'position': 'primary'}, {'page': 'uns'})">SPEAK TO OUR TEAM</a> |
Contributor
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My only suggestion would be to capture |
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Description
The "TALK TO AN EXPERT" CTA on three solution pages (SCADA, UNS, MES) creates confusion with FlowFuse Expert — our AI chat feature. Visitors landing on these pages after seeing Expert elsewhere on the site may expect the AI assistant rather than a sales contact form.
Renaming to "SPEAK TO OUR TEAM" — consistent with how the edge-connectivity page already handles this.
Changes:
/solutions/scada/,/solutions/uns/,/solutions/mes/cta-talk-to-an-expert→cta-contact-sales(clearer intent tracking)Related Issue(s)
Flagged during FlowFuse Expert tracking audit. The audit identified this naming collision as a UX issue — "expert" now has product meaning on our site that it didn't have before.
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