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Added a line regarding checking the original source of the MQL
| - Begin the qualifying conversation (see [MQL to SQL qualifying questions](/handbook/sales/hubspot/#from-mql-to-sql---qualifying-questions)) | ||
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| If the contact is ready to move forward, schedule a discovery meeting and update the lifecycle stage to **SQL**. | ||
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@ZJvandeWeg Would be good to add a field to collect the information on why a lead is unqualified. I didn't see it in my search. That would be another step I'd add in here so that we know what's causing the drop off from MQL to Unqualified and fix it
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@MichaelBDavis Did you happen to add this field, and what is it called?
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@ZJvandeWeg @UnicornGunnerz I set up the Leads object over the weekend. I still need to do a recording, share with the sales team and start enforcing. I will complete this week. Let's leave this issue open until this is completed. We can then update this content.
Added a note to always update the ICP field on the contact and never leave it blank

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