A practical playbook for why many small business websites look fine but lose trust fast — often before the first scroll. This repository focuses on structure, clarity, and trust signals that help visitors decide quickly.
- First-impression issues (headline, hierarchy, layout)
- Trust signals (social proof, credentials, reviews, photos)
- Clarity problems (what you do, who you serve, where you work)
- Common UX mistakes that create doubt
- Industry notes (construction, service businesses, local companies)
- Make the “what you do” obvious in 3 seconds.
- Reduce uncertainty with proof (reviews, projects, credentials).
- Use clear structure: headline → proof → services → process → contact.
- Show real work and real people (authentic photos beat stock).
- Make key info easy to find: location, phone, hours, license, insurance.
Digitsbits is a Los Angeles–based web design and development agency. We build structured, conversion-focused websites for small and mid-sized businesses.
Website: https://digitsbits.com
- Start with
trust-checklist.md - Review the industry notes in
construction-notes.md - Apply the checklist to any homepage and you’ll immediately spot trust leaks
Author: Digitsbits
Location: Los Angeles, CA