Homepage Structure Guide

A practical guide for structuring a small business homepage so visitors understand what you do quickly and feel confident taking the next step.

This is focused on clarity, trust, and decision-making.

The recommended homepage order

1. Headline + subheadline

   • Say what you do and who it’s for
   • Add the service area if local

2. Primary call-to-action

   • One main CTA (Get a Quote / Call / Book)
   • Make it visible without scrolling

3. Proof row

   • Reviews, years in business, certifications, awards, ratings
   • Keep it short and scannable

4. Services summary

   • 3–6 services, simple labels, no paragraphs

5. How it works

   • 3 steps (Request → Review → Start)
   • Reduce uncertainty

6. Work / examples

   • Projects, before/after, case highlights, screenshots

7. Testimonials

   • Real names or business names if possible

8. About / team

   • A short story: who you are, why trust you

9. FAQ

   • Answer pricing ranges, timelines, process, what’s included

10. Contact

• One clear path to contact
• Keep forms short

Common homepage mistakes

• The headline is vague or filled with buzzwords
• Too many CTAs competing
• No proof early (reviews, projects, credentials)
• Walls of text instead of scannable sections
• Stock imagery everywhere
• Contact info is hidden

About Digitsbits

Digitsbits is a Los Angeles–based web design and development agency. We build structured, conversion-focused websites for small and mid-sized businesses.

Website: https://digitsbits.com

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Author: Digitsbits
Location: Los Angeles, CA