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Data Warehouse and Analytics Project

Welcome to the Data Warehouse and Analytics Project repository! πŸš€
This project demonstrates a complete end-to-end data solution β€” from designing a modern SQL data warehouse using Medallion Architecture to delivering actionable business insights through an interactive Power BI dashboard.

It also includes a comprehensive collection of SQL scripts for data exploration, analytics, and reporting. These scripts cover various analyses such as database exploration, measures and metrics, time-based trends, cumulative analytics, segmentation, and more. This repository contains SQL queries designed to help data analysts and BI professionals quickly explore, segment, and analyze data within a relational database. Each script focuses on a specific analytical theme and demonstrates best practices for SQL queries.

Designed as a portfolio-grade project, it showcases best practices in:

  • Data Engineering
  • ETL Pipelines
  • Dimensional Modeling
  • SQL Analytics
  • Power BI Visualization
  • Business Intelligence

πŸ—οΈ Data Architecture

The data architecture for this project follows Medallion Architecture Bronze, Silver, and Gold layers: Data Architecture

  1. Bronze Layer: Stores raw data as-is from the source systems. Data is ingested from CSV Files into SQL Server Database.
  2. Silver Layer: This layer includes data cleansing, standardization, and normalization processes to prepare data for analysis.
  3. Gold Layer: Houses business-ready data modeled into a star schema required for reporting and analytics.

πŸ“– Project Overview

This project involves:

  1. Data Architecture: Designing a Modern Data Warehouse Using Medallion Architecture Bronze, Silver, and Gold layers.
  2. ETL Pipelines: Extracting, transforming, and loading data from source systems into the warehouse.
  3. Data Modeling: Developing fact and dimension tables optimized for analytical queries.
  4. Analytics & Reporting: Creating SQL-based reports and dashboards for actionable insights.
  5. Power BI Dashboarding: Transforming Gold Layer data into interactive executive, customer, and product dashboards.

🎯 This repository is an excellent resource for professionals and students looking to showcase expertise in:

  • SQL Development
  • Data Architect
  • Data Engineering
  • ETL Pipeline Developer
  • Data Modeling
  • Data Analytics
  • Power BI Dashboard Development
  • DAX
  • Business Intelligence
  • Data Visualization

πŸ› οΈ Important Links & Tools:

Everything is for Free!


πŸš€ Project Requirements

Building the Data Warehouse (Data Engineering)

Objective

Develop a modern data warehouse using SQL Server to consolidate sales data, enabling analytical reporting and informed decision-making.

Specifications

  • Data Sources: Import data from two source systems (ERP and CRM) provided as CSV files.
  • Data Quality: Cleanse and resolve data quality issues prior to analysis.
  • Integration: Combine both sources into a single, user-friendly data model designed for analytical queries.
  • Scope: Focus on the latest dataset only; historization of data is not required.
  • Documentation: Provide clear documentation of the data model to support both business stakeholders and analytics teams.

πŸ“ˆ BI: Analytics & Reporting (Data Analysis)

Objective

Develop SQL-based analytics to deliver detailed insights into:

  • Customer Behavior
  • Product Performance
  • Sales Trends

These insights empower stakeholders with key business metrics, enabling strategic decision-making.


πŸ“Š Power BI Dashboard

This project includes an interactive Power BI dashboard built on the Gold Layer star schema to transform warehouse data into business-ready insights.

Dashboard Pages:

1. Executive Dashboard

2. Customer Insights

3. Product Performance

Dashboard Screenshot:

Executive Dashboard


πŸ“ Exploratory Data Analysis (EDA)

After building the Bronze, Silver, and Gold layers, this project includes SQL-based EDA to uncover business insights:

Key Analysis Areas:

  • Database structure exploration
  • Customer demographics
  • Product category analysis
  • Sales performance metrics
  • Revenue contribution by country/category/customer
  • Top & bottom product rankings
  • Customer segmentation

πŸ“‚ Repository Structure

data-warehouse-project/
β”‚
β”œβ”€β”€ datasets/                           # Raw datasets used for the project (ERP and CRM data)
β”‚
β”œβ”€β”€ docs/                               # Project documentation and architecture details
β”‚   β”œβ”€β”€ data_architecture.png           # Snapshot of Draw.io file showing the project's architecture
β”‚   β”œβ”€β”€ data_catalog.md                 # Catalog of datasets, including field descriptions and metadata
β”‚   β”œβ”€β”€ data_flow.png                   # Snapshot of Draw.io file for the data flow diagram
β”‚   β”œβ”€β”€ data_models.drawio              # Snapshot of Draw.io file for data models (star schema)
β”‚   β”œβ”€β”€ data_integration.pmg            # Snapshot of Draw.io file for data integration
β”‚   β”œβ”€β”€ naming-conventions.md           # Consistent naming guidelines for tables, columns, and files
β”‚
β”œβ”€β”€ scripts/                            # SQL scripts for ETL and transformations
β”‚   β”œβ”€β”€ bronze/                         # Scripts for extracting and loading raw data
β”‚   β”œβ”€β”€ silver/                         # Scripts for cleaning and transforming data
β”‚   β”œβ”€β”€ gold/                           # Scripts for creating analytical models
β”‚   β”œβ”€β”€ analysis/                       # Script for exploratory data analysis
β”‚   β”œβ”€β”€ reports/                        # Scripts for consolidated reports on customer and product key insights
β”‚
β”œβ”€β”€ tests/                              # Test scripts and quality files
β”‚
β”œβ”€β”€ dashboard/                          # Power BI Dashboard for sales, customer & product analysis
    β”œβ”€β”€sales_dashboard.pbix             # PowerBI(.pbix) file for dashboard
    β”œβ”€β”€dashboard_screenshots/           # Snapshots of the dashboard pages
    β”œβ”€β”€README.md                        # Dashboard overview
β”‚
β”œβ”€β”€ README.md                           # Project overview and instructions
β”œβ”€β”€ LICENSE                             # License information for the repository
β”œβ”€β”€ .gitignore                          # Files and directories to be ignored by Git

πŸ’‘ Key Business Insights Generated

  • Identified top-performing customers by lifetime revenue
  • Segmented customers into value tiers for retention strategy
  • Evaluated product category performance and contribution
  • Tracked revenue patterns across multiple years
  • Compared product volume vs profitability for strategic planning

πŸ›‘οΈ License

This project is licensed under the MIT License. You are free to use, modify, and share this project with proper attribution.


🌟 About Me

Hi there! I'm Akarsh Kapoor. I'm a curious data enthusiast who loves exploring SQL, analytics, and real-world problem solving. I enjoy turning raw data into useful insights while building projects that make learning data both practical and fun!

Let's stay in touch! Feel free to connect with me :

LinkedIn

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A comprehensive guide to building a modern data warehouse with SQL Server, including ETL processes, data modeling, and analytics.

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