diff --git a/CHANGELOG.md b/CHANGELOG.md
index 56ee7e7..e078349 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,11 @@
+# Version 26.2.1
+
+## Features
+
+### Optional product website store mapping validation
+
+* Add import parameter to make product website store mapping validation optional
+
 # Version 26.2.0
 
 ## Features
diff --git a/src/Observers/StoreWebsiteValidatorObserver.php b/src/Observers/StoreWebsiteValidatorObserver.php
index 7d727fa..8137498 100644
--- a/src/Observers/StoreWebsiteValidatorObserver.php
+++ b/src/Observers/StoreWebsiteValidatorObserver.php
@@ -18,6 +18,7 @@
 use TechDivision\Import\Observers\StateDetectorInterface;
 use TechDivision\Import\Product\Msi\Utils\ColumnKeys;
 use TechDivision\Import\Product\Services\ProductBunchProcessorInterface;
+use TechDivision\Import\Product\Utils\ConfigurationKeys;
 use TechDivision\Import\Services\ImportProcessorInterface;
 use TechDivision\Import\Product\Utils\MemberNames;
 use TechDivision\Import\Utils\RegistryKeys;
@@ -87,6 +88,10 @@ public function __construct(
      */
     public function process()
     {
+        if (!$this->getSubject()->getConfiguration()->getParam(ConfigurationKeys::VALIDATE_STORE_WEBSITE, true)) {
+            return;
+        }
+
         $sku = $this->getValue(ColumnKeys::SKU);
         $storeViewCode = $this->getValue(ColumnKeys::STORE_VIEW_CODE);
         $productWebsites = $this->getValue(ColumnKeys::PRODUCT_WEBSITES, [], [$this, 'explode']);
diff --git a/src/Utils/ConfigurationKeys.php b/src/Utils/ConfigurationKeys.php
index f16cc96..5a60153 100644
--- a/src/Utils/ConfigurationKeys.php
+++ b/src/Utils/ConfigurationKeys.php
@@ -75,6 +75,13 @@ class ConfigurationKeys extends \TechDivision\Import\Utils\ConfigurationKeys
      */
     const CLEAN_UP_LINKS = 'clean-up-links';
 
+    /**
+     * Name for the configuration key 'validate-store-website'.
+     *
+     * @var string
+     */
+    const VALIDATE_STORE_WEBSITE = 'validate-store-website';
+
     /**
      * Name for the column 'override-images'.
      *