MTA release notes

Author: lordhumunguz

mta/mta-release-notes.mdx

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+---
+title: "Multi-Touch Attribution Release Notes"
+sidebarTitle: "Release Notes"
+description: "Updates and improvements to the Source Medium Multi-Touch Attribution system"
+icon: "tag-release"
+iconType: "solid"
+---
+
+# Multi-Touch Attribution Release Notes
+
+This document outlines the key updates and improvements to the Source Medium Multi-Touch Attribution system. We regularly enhance our attribution capabilities to provide more accurate insights and better reporting.
+
+## Version 1.20 - Brand Campaign Inclusion
+
+Brand campaigns are now included in reporting without receiving attribution credit. This allows you to:
+
+- View brand campaign performance metrics alongside non-brand campaigns
+- Filter brand campaigns in dashboards while seeing platform data
+- Access complete campaign metadata for reporting purposes
+
+This change provides better visibility into your brand campaigns while maintaining the attribution integrity of non-brand marketing efforts.
+
+## Version 1.18 - Enhanced Channel-Level Performance Data
+
+We've improved the attribution system to include comprehensive channel-level performance metrics alongside ad-level data:
+
+- Channel performance metrics now include previously unattributed data
+- More accurate representation of total marketing performance by channel
+- Consistent reporting between ad-level and channel-level analyses
+
+This enhancement provides a more complete picture of your marketing channel performance while maintaining detailed ad-level attribution.
+
+## Version 1.12 - Dedicated Email/SMS Attribution Dimension
+
+Email and SMS marketing now have their own dedicated attribution dimension:
+
+- Separate tracking for email and SMS marketing performance
+- Message ID extraction for precise campaign attribution
+- Improved display format showing "[Channel][Type] Name" (e.g., "[Email][Flow] Welcome Series")
+- Intelligent flow/campaign detection for better readability
+- Connection to message performance data for comprehensive analysis
+
+This dedicated dimension provides deeper insights into how your email and SMS campaigns contribute to your marketing success.
+
+## Version 1.08 - Attribution Model Refinement
+
+We've refined how the attribution system handles Email/SMS channels:
+
+- Email/SMS channels no longer receive credit in first touch and linear attribution models
+- Email/SMS can still receive last touch attribution for specific customers
+- Credit previously given to Email/SMS is now distributed to other marketing channels
+- More accurate representation of how customers discover your brand
+
+This change provides a more balanced view of which channels are truly driving initial discovery versus conversion.