docs: add homepage index

Author: lordhumunguz

docs.json

@@ -17,9 +17,6 @@
             "group": "Getting Started",
             "pages": [
               "index",
-              "help-center/what-is-sourcemedium",
-              "onboarding/getting-started/intro-to-sm",
-              "onboarding/getting-started/why-source-medium",
               "onboarding/getting-started/getting-started-checklist",
               "onboarding/getting-started/cold-start/how-your-data-gets-from-point-a-to-b",
               "onboarding/getting-started/level-1-data-checklist",
@@ -36,6 +33,14 @@
               }
             ]
           },
+          {
+            "group": "Product Overview",
+            "pages": [
+              "help-center/what-is-sourcemedium",
+              "onboarding/getting-started/intro-to-sm",
+              "onboarding/getting-started/why-source-medium"
+            ]
+          },
           {
             "group": "Account Setup",
             "pages": [

help-center/what-is-sourcemedium.mdx

@@ -8,15 +8,15 @@ SourceMedium is a
 that abstracts away the business and technical complexity of moving, cleaning, 
 standardizing, and preparing data so you can focus on developing actionable insights that help you differentiate your company.
 
-We work with hundreds of merchants to identify their most critical analytical use cases for their businesses and develop 
-data ingestion and transformation processes that streamline the journey from raw data to business decision.
+We work with e-commerce teams to identify their most critical analytical use cases and build data ingestion and transformation
+processes that streamline the journey from raw data to business decisions.
 
 To learn more about how we do this, see [Data Transformation](/data-transformations/philosophy) and [Data Activation](/data-activation/managed-data-warehouse/overview).
 
 <Note>
     We’re actively expanding this Help Center. If you can’t find what you need, contact your SourceMedium team and tell us what you were trying to accomplish.
-    
-    All information presented is accurate and up to date, but stay tuned for more to come!
+
+    If anything looks outdated or unclear, tell us — we’ll prioritize fixing it.
 </Note>
 
 <CardGroup cols={2}>

index.mdx

@@ -31,7 +31,7 @@ Your starting point for SourceMedium documentation. Organized around how teams a
 ## Choose your path
 
 <CardGroup cols={3}>
-  <Card title="Ecommerce operators" icon="store" href="/data-activation/managed-bi-v1/modules/index">
+  <Card title="Ecommerce operators" icon="store" href="/data-activation/managed-bi-v1/modules">
     Dashboards, executive metrics, and common analysis entry points.
   </Card>
   <Card title="Growth & marketing teams" icon="bullseye" href="/help-center/core-concepts/attribution/attribution-in-sourcemedium">
@@ -56,7 +56,7 @@ Your starting point for SourceMedium documentation. Organized around how teams a
   <Card title="Data Transformations" icon="gear" href="/data-transformations/philosophy">
     How SourceMedium cleans and enriches data before activation.
   </Card>
-  <Card title="Order Segmentation" icon="layer-group" href="/data-transformations/order-segmentation/index">
+  <Card title="Order Segmentation" icon="layer-group" href="/data-transformations/order-segmentation">
     Sales channel and order type classification for reporting.
   </Card>
   <Card title="Attribution Source Hierarchy" icon="sitemap" href="/data-transformations/attribution-source-hierarchy">

onboarding/getting-started/intro-to-sm.mdx

@@ -6,17 +6,17 @@ icon: "book"
 ---
 ### 1. Overview of SourceMedium
 
-SourceMedium is a trusted data and analytics product for high growth omni-channel, digital first brands. 
+SourceMedium is a data and analytics product for omni-channel, digital-first brands.
 
-We help our customers create a singular view of their operations by centralizing data from 50+ platforms ([see our current list of available integrations](/data-inputs/platform-integration-instructions/all-available-integrations)). Our experience launching and growing eCommerce brands and servicing hundreds more ensures that every report & visualization is accurate, relevant, insightful, and actionable
+We help teams create a single view of their operations by centralizing data across e-commerce, marketing, subscription, and operations platforms ([see our current list of available integrations](/data-inputs/platform-integration-instructions/all-available-integrations)).
 
-We are currently working with some of the fastest growing omnichannel eCommerce brands with annual run rate GMVs ranging from $10 - $100 million.
+SourceMedium is used by brands at a range of growth stages and data maturity levels.
 
 ### 2. A Turnkey Analytics Hub
 
 SourceMedium's analytics dashboards have been carefully curated to surface the most important insights for your business. All users will have access to a range of modules that include: 
 
-- **Executive Summaries -** over 100+ KPIs on one dashboard, ranging from revenue and order level details to active subscribers counts (if applicable) and YoY tracking.
+- **Executive Summaries -** a broad set of KPIs in one dashboard, ranging from revenue and order details to subscriber metrics (when applicable) and YoY tracking.
 - **Acquisition and Retention -** various dashboards covering marketing performance on major ad channels (Meta, Google, Snap, TikTok, among others), email marketing, influencer tracking, and customer lifetime value and repurchase analyses.
 - **Deep Dives** - our most powerful dashboards provide your team deeper insights into customers' first and last order behavior, order-level purchasing patterns and sales, and individual product performance.
 
@@ -48,7 +48,7 @@ While there are plenty of data visualization and reporting solutions out in the
 
 - Ensure that your data is clean and accurate in order to understand your **true blended CAC and ROAS** across your entire digital marketing efforts
 - Help to understand **retention rates, lifetime value (LTV), and repurchasing behaviors** of your most valuable customers
-- Accurately attribute each order with the proper UTM tracking parameters – **SourceMedium can routinely attribute UTMs to up to 10-30% more orders than Google Analytics**
+- Attribute orders using multiple UTM sources (Shopify visits, landing site, order notes, website events, GA4) and a clear selection hierarchy (see [Attribution Source Hierarchy](/data-transformations/attribution-source-hierarchy))
 - Understand your **product performance** on a product or SKU level, as well as products most commonly purchased together.
 - Get a clear understanding of your **influencer performance and ROI** with a custom influencer tracking solution
 - Continue to grow our data connection footprint to meet your **omni-channel needs** with insightful and actionable data

onboarding/getting-started/why-source-medium.mdx

@@ -8,7 +8,7 @@ SourceMedium allows you to easily analyze `siloed data` across eCommerce, retail
 
 ![](/images/article-imgs/why-source-medium/intro.png)
 
-We save time and resources spent inmanual spreadsheets and expensive, hard to manage internal data setups. Through a simple plug and play onboarding, we take care of all your data needs so that you're left with a powerful analytics tool for more actionable insights. 
+We save time and resources spent in manual spreadsheets and hard-to-maintain internal data setups. Through a plug-and-play onboarding, we take care of data integration and standardization so you’re left with analytics you can trust.
 
 ![](/images/article-imgs/why-source-medium/2.png)
 
@@ -18,21 +18,21 @@ We save time and resources spent inmanual spreadsheets and expensive, hard to ma
 
 Troublesome Google Analytics and UTM tracking? Are you properly segmenting your spend among sales channels and international markets? How about excluding $0 revenue orders like influencer samples? 
 
-We won't rest until yournumbers and metrics are completely accurate and reliable.
+We won't rest until your numbers and metrics are accurate and reliable.
 
 ✅ **We automate your manual work** 
 
 Spending countless hours with error-prone manual data pulls, pivot tables and visualizations? We've been there. Our customers save up to 20+ hours per week by replacing unreliable data management tools and processes.
 
-✅ **We have the #1 last click Source/Medium attribution coverage**
+✅ **We prioritize accurate last-click attribution**
 
-SourceMedium can attribute UTMs on up to 30% more orders than Google Analytics. We further enrich our attribution through touch points like post-purchase survey data.  
+SourceMedium uses multiple attribution signals (including UTMs and other touchpoints) and a clear source selection hierarchy to maximize coverage and consistency.
 
  ✅ **We're built for omni-channel businesses**
 
 Our rapidly expanding list of integrations include curated eCommerce, marketing, and operations channels that are interconnected so you can leverage your data for more advanced, cross-channel insights. 
 
-**For our better-for-you CPG customers** will be soon launching retail coverage through our exclusive partnership with SPINS, the leader in wellness-retail POS data
+Retail and offline coverage varies by customer and setup — ask your SourceMedium team if you need retail support.
 
 
 ![](/images/article-imgs/why-source-medium/3.png)
@@ -53,7 +53,7 @@ A source of truth across the organization - from customized CEO reports to Order
 A source of truth across the organization - from customized CEO reports to Order Deep Dives 
 🧑‍🍳 We offer a Michelin star customer experience 
 
-We have shared slack channels with 90%+ of our customers for direct and fast communication. Our dedicated customer solutions analysts help to demystify complex data problems and to pull out deep analytical insights from our product.  
+We use shared Slack channels for direct, fast communication. Our Customer Solutions Analysts help demystify complex data problems and pull out actionable insights.
 
 We are a one-stop shop for data solutions 
 🔧 Customizable executive and cross-functional dashboards