Content strategy: 7 humor posts, updated slide generator, 3 posts scheduled, daily humor cronjob

Author: Super Dune

social/content_calendar.md

@@ -0,0 +1,73 @@
+# Email35 Content Calendar — Week 1
+# Voice: dry, sarcastic, adult humor. Think deadpan delivery.
+
+## POST 1 — The Audacity
+Hook: "Companies when you buy one thing from them"
+Slides:
+1. "You buy a $4 spatula from Amazon"
+2. "Amazon: noted. Sending you 47 emails about spatulas"
+3. "Also spatula accessories. Spatula insurance. Spatula newsletter."
+4. "You hit unsubscribe"
+5. "Amazon: how about emails about FORKS instead"
+6. "With email35 they'd have to pay $0.01 per email. Suddenly they'd learn restraint. email35.com"
+
+## POST 2 — The Recruiter
+Hook: "LinkedIn recruiters in your inbox"
+Slides:
+1. "Hi [FIRST NAME], I came across your profile and—"
+2. "I didn't read your profile"
+3. "I don't know what you do"
+4. "This job pays 40% less than what you make"
+5. "But I will email you every 3 days until heat death of the universe"
+6. "Unless it costs them $0.01 each time. email35.com"
+
+## POST 3 — The Unsubscribe
+Hook: "The 5 stages of unsubscribing"
+Slides:
+1. "Stage 1: Click unsubscribe"
+2. "Stage 2: 'Are you sure?' Yes I'm sure."
+3. "Stage 3: 'It may take 10 business days.' TEN?"
+4. "Stage 4: Get the same email 3 days later"
+5. "Stage 5: Acceptance. This is your life now."
+6. "Or just use an email that charges senders. Problem solved. email35.com"
+
+## POST 4 — The Reply All
+Hook: "Reply all should require a $0.01 fee"
+Slides:
+1. "Someone reply-alls 400 people: 'Thanks!'"
+2. "Then someone reply-alls: 'Please remove me from this thread'"
+3. "Then 12 people reply-all: 'STOP REPLYING ALL'"
+4. "Then Karen from accounting shares a cake recipe"
+5. "If reply-all cost a penny per recipient that's $4 per message"
+6. "Karen would think twice. email35.com"
+
+## POST 5 — The Newsletter Regret
+Hook: "Things I subscribed to at 2am that I now regret"
+Slides:
+1. "A newsletter about productivity. Ironic."
+2. "A crypto newsletter. It's all scams."
+3. "5 different cooking newsletters. I eat cereal."
+4. "A meditation newsletter. The notifications give me anxiety."
+5. "A newsletter about having too many newsletters."
+6. "My inbox is a graveyard of 2am decisions. email35.com"
+
+## POST 6 — The Math
+Hook: "Let's do the math on spam"
+Slides:
+1. "300 billion emails sent per day"
+2. "Half are spam. 150 BILLION."
+3. "Cost to send each one: $0.00"
+4. "That's the problem."
+5. "If spam cost $0.01 per email:"
+6. "$1.5 billion PER DAY. Nobody's paying that."
+7. "Spam dies instantly. email35.com"
+
+## POST 7 — The Corporate Signature
+Hook: "Corporate email signatures be like"
+Slides:
+1. "Best regards,"
+2. "John Smith"
+3. "Senior Vice President of Paper Distribution"
+4. "Direct: 555-0142 | Mobile: 555-0143 | Fax: 555-0144"
+5. "[3 different logos] [legal disclaimer longer than the email] [diversity statement] [carbon footprint notice] [please consider the environment before printing this email]"
+6. "The signature has more content than the email. At least with email35 you get paid to read it. email35.com"

social/make_slides.py

@@ -1,72 +1,118 @@
 from PIL import Image, ImageDraw, ImageFont
-import os
+import os, sys, json
 
 W, H = 1080, 1920
 
-def make_slide(text, subtitle, filename):
-    img = Image.new('RGB', (W, H), (10, 10, 15))
-    draw = ImageDraw.Draw(img)
-    
+def get_fonts():
     try:
-        title_font = ImageFont.truetype("/System/Library/Fonts/Helvetica.ttc", 72)
-        sub_font = ImageFont.truetype("/System/Library/Fonts/Helvetica.ttc", 42)
-        small_font = ImageFont.truetype("/System/Library/Fonts/Helvetica.ttc", 32)
+        title = ImageFont.truetype("/System/Library/Fonts/Helvetica.ttc", 64)
+        body = ImageFont.truetype("/System/Library/Fonts/Helvetica.ttc", 52)
+        small = ImageFont.truetype("/System/Library/Fonts/Helvetica.ttc", 32)
+        big = ImageFont.truetype("/System/Library/Fonts/Helvetica.ttc", 80)
     except:
-        title_font = ImageFont.load_default()
-        sub_font = title_font
-        small_font = title_font
-    
-    # Logo
-    draw.ellipse([W//2-60, 120, W//2+60, 240], outline=(85,85,85), width=3)
-    draw.text((W//2, 180), "35", fill=(0,212,255), font=title_font, anchor="mm")
-    
-    # Title
-    y = 400
+        title = body = small = big = ImageFont.load_default()
+    return title, body, small, big
+
+def wrap_text(draw, text, font, max_width):
     words = text.split()
     lines, current = [], ""
     for word in words:
         test = (current + " " + word).strip()
-        bbox = draw.textbbox((0,0), test, font=title_font)
-        if bbox[2] > W - 120:
-            lines.append(current)
+        bbox = draw.textbbox((0,0), test, font=font)
+        if bbox[2] > max_width:
+            if current: lines.append(current)
             current = word
         else:
             current = test
     if current: lines.append(current)
-    
-    for line in lines:
-        draw.text((W//2, y), line, fill=(255,255,255), font=title_font, anchor="mt")
-        y += 90
-    
-    # Subtitle
-    y += 50
-    for sub_line in subtitle.split("\n"):
-        words = sub_line.split()
-        sub_lines, current = [], ""
-        for word in words:
-            test = (current + " " + word).strip()
-            bbox = draw.textbbox((0,0), test, font=sub_font)
-            if bbox[2] > W - 100:
-                sub_lines.append(current)
-                current = word
-            else:
-                current = test
-        if current: sub_lines.append(current)
-        for line in sub_lines:
-            draw.text((W//2, y), line, fill=(150,150,150), font=sub_font, anchor="mt")
-            y += 55
-    
-    draw.text((W//2, H-100), "email35.com", fill=(0,212,255), font=small_font, anchor="mm")
-    img.save(filename, "JPEG", quality=90)
-    print(f"Created {filename}")
+    return lines
 
-base = os.path.expanduser("~/email35/social")
-os.makedirs(base, exist_ok=True)
+def make_slide(text, subtitle="", slide_num=0, total=0, is_hook=False, is_cta=False):
+    img = Image.new('RGB', (W, H), (10, 10, 15))
+    draw = ImageDraw.Draw(img)
+    title_font, body_font, small_font, big_font = get_fonts()
+
+    # Logo at top
+    draw.ellipse([W//2-40, 60, W//2+40, 140], outline=(85,85,85), width=2)
+    draw.text((W//2, 100), "35", fill=(0,212,255), font=title_font, anchor="mm")
+
+    if is_hook:
+        # Hook slide — big text, eye-catching
+        y = 500
+        lines = wrap_text(draw, text, big_font, W - 120)
+        for line in lines:
+            draw.text((W//2, y), line, fill=(255,255,255), font=big_font, anchor="mt")
+            y += 100
+        if subtitle:
+            y += 30
+            sub_lines = wrap_text(draw, subtitle, body_font, W - 100)
+            for line in sub_lines:
+                draw.text((W//2, y), line, fill=(200,200,200), font=body_font, anchor="mt")
+                y += 65
+    elif is_cta:
+        # CTA slide — cyan accent
+        y = 600
+        lines = wrap_text(draw, text, title_font, W - 120)
+        for line in lines:
+            draw.text((W//2, y), line, fill=(0,212,255), font=title_font, anchor="mt")
+            y += 80
+        if subtitle:
+            y += 20
+            draw.text((W//2, y), subtitle, fill=(150,150,150), font=small_font, anchor="mt")
+    else:
+        # Content slide — body text, centered
+        y = 600
+        lines = wrap_text(draw, text, body_font, W - 100)
+        total_height = len(lines) * 65
+        y = (H - total_height) // 2
+        for line in lines:
+            draw.text((W//2, y), line, fill=(230,230,240), font=body_font, anchor="mt")
+            y += 65
+
+    # Slide counter
+    if total > 0:
+        draw.text((W//2, H-80), f"{slide_num}/{total}", fill=(80,80,80), font=small_font, anchor="mm")
 
-make_slide("Your inbox should PAY YOU", "Every email you receive earns you money.\nSpam becomes impossible when sending\ncosts a penny.", f"{base}/slide1.jpg")
-make_slide("Spam costs $0 to send. That's the problem.", "Email35 makes senders pay $0.01\nto reach you. Spammers can't\nafford to spam you.", f"{base}/slide2.jpg")
-make_slide("How it works", "1. Get yourname@email35.com\n2. Share it everywhere\n3. Senders pay $0.01 to deliver\n4. Paid emails go to your real inbox", f"{base}/slide3.jpg")
-make_slide("100 emails = $1/day = $365/year", "For doing nothing.\nYour attention has value.\nStop giving it away for free.", f"{base}/slide4.jpg")
-make_slide("Get your free address now", "email35.com\nYour inbox, spam-free.", f"{base}/slide5.jpg")
+    # CTA on last slide
+    if is_cta:
+        draw.text((W//2, H-80), "email35.com", fill=(0,212,255), font=small_font, anchor="mm")
+
+    return img
+
+def generate_post(post_data, output_dir):
+    """Generate slides from post data dict with 'slides' list."""
+    os.makedirs(output_dir, exist_ok=True)
+    slides = post_data.get("slides", [])
+    total = len(slides)
+    
+    for i, slide in enumerate(slides):
+        is_hook = (i == 0)
+        is_cta = (i == total - 1)
+        text = slide.get("text", slide) if isinstance(slide, dict) else slide
+        subtitle = slide.get("subtitle", "") if isinstance(slide, dict) else ""
+        
+        img = make_slide(text, subtitle, i+1, total, is_hook=is_hook, is_cta=is_cta)
+        path = os.path.join(output_dir, f"slide{i+1}.jpg")
+        img.save(path, "JPEG", quality=90)
+    
+    print(f"Generated {total} slides in {output_dir}")
 
-print("All slides done!")
+# Default: generate from command line JSON or use built-in post
+if __name__ == "__main__":
+    if len(sys.argv) > 1 and os.path.exists(sys.argv[1]):
+        with open(sys.argv[1]) as f:
+            post = json.load(f)
+        generate_post(post, os.path.expanduser("~/email35/social"))
+    else:
+        # Default post — The Audacity
+        post = {
+            "slides": [
+                "You buy ONE thing from a company",
+                "Their email team: noted. Deploying 47 emails about spatulas.",
+                "Also spatula accessories. Spatula insurance. Spatula newsletter.",
+                "You hit unsubscribe.",
+                "Them: how about emails about FORKS instead",
+                {"text": "What if every email cost them $0.01?", "subtitle": "Suddenly they'd learn restraint. email35.com"}
+            ]
+        }
+        generate_post(post, os.path.expanduser("~/email35/social"))