Redesign

[tyranja]

We would like to have a new design for our website.

ideas:

• make it more obvious that people have to participate to make the side working by adding events themselves
• maybe use of some design elements of speakerinnen.org to have a brand recognition
• rethink the tagcloud ( it does not really make sense now, there are too many tags right now )
• don't use the colors red and blue any more for showing the man or women percentage ( https://blog.datawrapper.de/gendercolor/ )

[alicetragedy]

Over the last few weeks, @jancborchardt and I sat down to go over the site and think about some improvements from the design side. We came up with a versatile logo that could also be expanded/used further for e.g. the data visualisation, stickers, business cards and other printed matter, swag and so on.

🚧Here's the current state and our reasoning behind it 🚧

• Colour: we agree; as a placeholder we started using the green of speakerinnen as a primary color. We think it looks great and works well as a color to highlight the percentage of women (= not red or pink)
• Typeface: due to the nature of the logo, we found that Montserrat was the best fit because of its geometric & modern style
• Logo: a combination of speech bubble and donut chart; it can be used horizontally and vertically with the text, as well as standalone (just the circle) as a favicon, sticker, app icon, social media avatar, etc. In the logo, the donut chart is filled at 50%, and for each conference the fill level will reflect the representation we want to show (e.g. women, or women and non-binary people).

logo proposal

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Some other things we thought about regarding the website:

• Removing the sidebar, as it distracts from the content and has a lot of information that could be its own page; we would just cut and for example have a link to the about page in the header
• Highlighting the global statistics by for example “showing them off” above the fold in a product page fashion
• Making adding an event more prominent on the landing page
• Make search also search across tags; the tag cloud is huge and not really usable but there's no way to search for tags right now
• Reduce the amount of info shown upfront about each event on the landing page so it's quick to browse

Site landing page mockup focused on showing how conference entries would look like

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• We could potentially think about using the conference's primary and secondary colours to show their quota in a personalised way (this could be used to highlight events with proper representation and/or call out events with sub-par representation).

[jancborchardt]

And here are some explorations how the logo, color and design could work as posters, cards and/or flyers:

Poster

Cards or flyer

[tyranja]

I just love it!!! Thank you both! ♥️