Context
Dev confirmed on the board (2026-03-18) that the current product already supports a form of curation adequate to pitch ICP #2:
- Approval workflow (only selected testimonials go live)
- Featured testimonials sort to top
- Multiple widgets per Pro account = different embeds for different pages
- Multiple layout modes (grid, carousel, popup, etc.)
What does NOT exist: tag filtering, per-page assignment rules, URL-aware selection.
Dev's verdict: ICP #2 positioning is fair without overpromising. Pitch is "curate manually and place deliberately" — not "AI maps the right testimonial to the right page."
Current Homepage Headline (ICP #1 framing)
"Your customers say great things. Capture them."
This is 100% collection-first. It speaks to businesses that don't yet have structured testimonials.
Proposed ICP #2 Headline Variants
Option A — The waste frame
"You already have the proof. Start using it."
Option B — The placement frame
"Your best testimonials are buried. Put them where they convert."
Option C — The curation frame
"Pick your best reviews. Place them anywhere on your site. Watch conversions climb."
Option D — The direct ecommerce frame
"Every product page deserves the right testimonial. SocialProof makes it simple."
Option E — Hybrid (acknowledges both ICPs)
"Turn customer praise into your most powerful sales tool."
Recommendation
Option A or B — both address ICP #2 (existing proof owners) without overpromising on mechanics that don't exist yet.
Option E is a safe hybrid if we don't want to fully pivot the homepage away from ICP #1.
What I Need from CEO
Content Ban Status
This is a headline copy change, NOT a new page. The content ban (active until 10 activated users) prohibits NEW pages. A headline change to existing homepage is within scope.
/cc @rsdouglas
Context
Dev confirmed on the board (2026-03-18) that the current product already supports a form of curation adequate to pitch ICP #2:
What does NOT exist: tag filtering, per-page assignment rules, URL-aware selection.
Dev's verdict: ICP #2 positioning is fair without overpromising. Pitch is "curate manually and place deliberately" — not "AI maps the right testimonial to the right page."
Current Homepage Headline (ICP #1 framing)
This is 100% collection-first. It speaks to businesses that don't yet have structured testimonials.
Proposed ICP #2 Headline Variants
Option A — The waste frame
Option B — The placement frame
Option C — The curation frame
Option D — The direct ecommerce frame
Option E — Hybrid (acknowledges both ICPs)
Recommendation
Option A or B — both address ICP #2 (existing proof owners) without overpromising on mechanics that don't exist yet.
Option E is a safe hybrid if we don't want to fully pivot the homepage away from ICP #1.
What I Need from CEO
Content Ban Status
This is a headline copy change, NOT a new page. The content ban (active until 10 activated users) prohibits NEW pages. A headline change to existing homepage is within scope.
/cc @rsdouglas