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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8" />
<title>FinDoctor - Rama Krushna</title>
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<meta name="description" content="Personal Website of Rama Krushna Behera" />
<meta name="keywords" content="Rama Krushna, UI/UX Designer, NIT Rourkela" />
<meta content="Rama Krushna" name="author" />
<!-- favicon -->
<link rel="shortcut icon" href="images/favicon.ico">
<!-- Bootstrap -->
<link href="css/bootstrap.min.css" rel="stylesheet" type="text/css" />
<!-- Icons -->
<link href="css/materialdesignicons.min.css" rel="stylesheet" type="text/css" />
<!-- Slider -->
<link rel="stylesheet" href="css/owl.carousel.min.css"/>
<link rel="stylesheet" href="css/owl.theme.default.min.css"/>
<!-- Main css -->
<link href="css/style.css" rel="stylesheet" type="text/css" />
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-158895392-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-158895392-1');
</script>
</head>
<body>
<!-- Loader -->
<div id="preloader">
<div id="status">
<div class="spinner">
<div class="double-bounce1"></div>
<div class="double-bounce2"></div>
</div>
</div>
</div>
<!-- Loader -->
<!-- Navbar STart -->
<header id="topnav" class="defaultscroll sticky">
<div class="container">
<!-- Logo container-->
<div>
<a class="logo" href="index.html">RK<span class="text-primary">.</span></a>
</div>
<!-- End Logo container-->
<div class="menu-extras">
<div class="menu-item">
<!-- Mobile menu toggle-->
<a class="navbar-toggle">
<div class="lines">
<span></span>
<span></span>
<span></span>
</div>
</a>
<!-- End mobile menu toggle-->
</div>
</div>
<div id="navigation">
<!-- Navigation Menu-->
<ul class="navigation-menu">
<li><a href="index.html">Home</a></li>
<li><a href="about.html">About Me</a></li>
<li><a href="portfolio.html">Portfolio</a></li>
<li><a href="blog.html">Blogs</a></li>
<li><a href="contact.html">Contact</a></li>
</ul><!--end navigation menu-->
</div><!--end navigation-->
</div><!--end container-->
</header><!--end header-->
<!-- Navbar End -->
<!-- Hero Start -->
<section class="bg-half bg-light">
<div class="home-center">
<div class="home-desc-center">
<div class="container">
<div class="row justify-content-center">
<div class="col-lg-12 text-center">
<div class="page-next-level">
<h4 class="title"> FinDoctor App Design </h4>
<ul class="list-unstyled mt-4">
<li class="list-inline-item h6 user text-muted mr-2"> <span class="text-dark">Client :</span> Self</li>
<li class="list-inline-item h6 date text-muted"> <span class="text-dark">Date :</span> Dec. 2019</li>
</ul>
<ul class="page-next d-inline-block bg-white shadow p-2 pl-4 pr-4 rounded mb-0">
<li><a href="index.html" class="text-uppercase font-weight-bold text-dark">Home</a></li>
<li><a href="portfolio.html" class="text-uppercase font-weight-bold text-dark">Portfolio</a></li>
<li>
<span class="text-uppercase text-primary font-weight-bold">Work Detail</span>
</li>
</ul>
</div>
</div> <!--end col-->
</div><!--end row-->
</div> <!--end container-->
</div>
</div>
</section><!--end section-->
<!-- Hero End -->
<!-- Shape Start -->
<div class="position-relative">
<div class="shape overflow-hidden text-white">
<svg viewBox="0 0 2880 48" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M0 48H1437.5H2880V0H2160C1442.5 52 720 0 720 0H0V48Z" fill="currentColor"></path>
</svg>
</div>
</div>
<!--Shape End-->
<!-- Start Work Detail -->
<section class="section">
<div class="container">
<div class="row justify-content-center">
<div class="col-12 text-center">
<img src="images/findoctor/cover.jpg" class="img-fluid rounded" alt="">
</div>
<div class="col-md-10 mt-4 pt-2">
<div class="row">
<div class="col-md-6 mt-4 pt-2">
<div class="work-details rounded bg-light p-4">
<h5 class="title border-bottom pb-3 mb-3">Project Info :</h5>
<ul class="list-unstyled mb-0">
<li class="mt-3">
<b>Client :</b>
<span>Self</span>
</li>
<li class="mt-3">
<b>Category :</b>
<span>UI/UX</span>
</li>
<li class="mt-3">
<b>Date :</b>
<span>Dec. 2019</span>
</li>
<li class="mt-3">
<b>Website :</b>
<span>bit.ly/rama_krushna</span>
</li>
<li class="mt-3">
<b>Location :</b>
<span>NIT Rourkela</span>
</li>
</ul>
</div>
</div>
<div class="col-md-6 mt-4 pt-2">
<img src="images/work/6.jpg" class="img-fluid rounded" alt="">
</div>
</div>
</div>
<div class="col-md-10 mt-4 pt-2">
<!--Introduction-->
<div class="bg-light rounded p-4">
<h2>Introduction</h2>
<p class="text-muted mb-0">With a matter of vital importance</p>
</div><br>
<div class="bg-light rounded p-4">
<h2>Problem</h2>
<p class="text-muted mb-0">The problem statement was to design an app taking into consideration the percentage of Indians who knew any vernacular language but not English.</p>
</div><br>
<div class="bg-light rounded p-4">
<h2>Solution</h2>
<p class="text-muted mb-0">App was designed with proper reseach and ideation to generate better results and help the people learn English who do not know the language.</p>
</div><br>
<div class="bg-light rounded p-4">
<h2>Design Process</h2>
<p class="text-muted mb-0">Findoctor was a freelance UI/UX Design project in which I conducted the end-to-end research and design process, from conducting interviews to validating design decisions by testing with target users. My design evolved along with several rounds of iteration at different stages.</p>
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/process.jpg" class="img-fluid rounded" alt="">
</div><br>
<!----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------->
<!--Research Phase-->
<div class="bg-light rounded p-4">
<h1>Research</h1>
<p class="text-muted mb-0">I began the project by conducting a user and product reseach to collect various information from the users. The informations gained served as the base to move forward with the process.</p>
</div><br>
<div class="bg-light rounded p-4">
<h2>User Survey</h2>
<p class="text-muted mb-0">I conducted the user survey to gather data on some important information about the users to carry out the process. Some important insights that I gained included:<br>1. Majority of the people can spare 30 minutes to 1 hour for learning a new language.<br>2. Most of the people prefer a free course over a paid course. <br>3. Importance should be given to speaking abilities of the language.<br>4. Equal preference is given to learn using an available app and chosing an online course to learn a language.</p>
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/survey.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="bg-light rounded p-4">
<h2>User Interview</h2>
<p class="text-muted mb-0">I conducted one-on-one interview with 3 different users: a student and 2 workers who faced the same problems in their daily life. I asked them a set of questions to identify their pain points. The insights gained from the interview were:<br>1. Communicating with others in the language they were learning would help them more in learning the language.<br>2. Inability to know the language creates problems in their everyday lives.<br>3. It would be easier for them to learn if they are taught English using a language they are comfortable with. (A Odia speaking person finds it easier if someone teaches him English while explaing certain terms in Odia.)</p>
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/interview.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="bg-light rounded p-4">
<h2>Competitive Analysis</h2>
<p class="text-muted mb-0">I took a careful look at existing solutions within my context and analyzed their pros and cons with respect to supporting my target activity. I analyzed multiple existing language learning apps such as Babbel, DuoLingo, Utter and Bolo to explore insights. Moreover, I analyzed the comments of various language learning apps in the market, I took into consideration various other demands and suggestions that the users had given.</p>
</div><br>
<div class="col-14 text-center">
<img src="imagesfindoctor/comp_anal.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="p-4">
<blockquote class="blockquote p-3">
<p class="text-muted mb-0 font-italic">* -- Utter has got a chatbot that gives shows suggested replies which the user can acquaint himself with in the language learning process.</p>
</blockquote>
</div>
<div class="p-4">
<blockquote class="blockquote p-3">
<p class="text-muted mb-0 font-italic">" -- This chatbot supports voice chat along with text chat. This acts as a necessary feature in improvement of vocabulary.</p>
</blockquote>
</div>
<div class="p-4">
<blockquote class="blockquote p-3">
<p class="text-muted mb-0 font-italic">^ -- Bolo app has got the feature of dual UI. The user can shift the UI from one language to another whenever he wishes,</p>
</blockquote>
</div>
<!----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------->
<!--Define Phase-->
<div class="bg-light rounded p-4">
<h1>Define</h1>
<p class="text-muted mb-0">Conducting the research helped me find out the underlying problem and find the target audience representing people who face a similar problem and find out their pain points.</p>
</div><br>
<div class="bg-light rounded p-4">
<h2>Target Audience</h2>
<p class="text-muted mb-0">Analysing the insights gained from the reseach phase, I defined the target audience. The target audience comprised of the set of Hindi speaking/knowing people who knew any vernacular language respective of their region but do not know English or know just the basics of English. Taking into consideration, the time constraints and India, being a country with 20+ vernacular languages with a majority of them speaking Hindi, the people only speaking/knowing Hindi were selected. Therefore the finalized target audience was set of people who do not know English or know just the basics of English </p>
</div><br>
<div class="bg-light rounded p-4">
<h2>User Personas</h2>
<p class="text-muted mb-0">I created Personas to represent a user group who face similar problems. This gave me a clear picture of the user's expectations and how they would like to use a product.</p>
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/persona_1.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/persona_2.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="bg-light rounded p-4">
<h2>User Pain Points</h2>
<p class="text-muted">After analysing the survey results, the user interview and the comments on similar available products, the following were the user pain points.</p>
<ul class="list-unstyled feature-list text-muted">
<li><i class="mdi mdi-pan-right mdi-24px mr-2"></i>Internet connection is required in order to access the app content.</li>
<li><i class="mdi mdi-pan-right mdi-24px mr-2"></i>Lack of motivation. It does not encourage the user to do a task.</li>
<li><i class="mdi mdi-pan-right mdi-24px mr-2"></i>Same course content is followed for all users irrespective of their expertise in the language.</li>
<li><i class="mdi mdi-pan-right mdi-24px mr-2"></i>Absence of Hindi user interface for app.</li>
<li><i class="mdi mdi-pan-right mdi-24px mr-2"></i>Absence of organised course content. Users have no idea of where to start and where to end.</li>
</ul>
</div><br>
<!----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------->
<!--Ideation Phase-->
<div class="bg-light rounded p-4">
<h1>Ideate</h1>
<p class="text-muted mb-0">Having conducted the research and defining the target audience and the paint points of the user, I brainstormed and ideated to find feasible solutions to the problems that the users were facing.</p>
</div><br>
<div class="bg-light rounded p-4">
<h2>Brainstorming and Feature Prioritization</h2>
<p class="text-muted mb-0">I brainstormed considering the user pain points and the target audience and then I enlisted out feasible features for the app that can eliminate or at least reduce the user pain point to greater extent. The features for are as follows: </p>
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/features.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="bg-light rounded p-4">
<h2>User Flow</h2>
<p class="text-muted mb-0">I developed a generalized user flow for the user who will be using the app. The user flow comprised of one time onboard, sign up or login and then user would start a task(chapter/topic), get progress on his status and then get rewarded for completeion of the task(chapter).</p>
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/uflow.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="bg-light rounded p-4">
<h2>Sitemap</h2>
<p class="text-muted mb-0">After that I generated a sitemap demonstrating the navigation of content through the app.</p>
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/sitemap.jpg" class="img-fluid rounded" alt="">
</div><br>
<!----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------->
<!--Design Phase-->
<div class="bg-light rounded p-4">
<h1>Design</h1>
<p class="text-muted mb-0">After finding possible solutions to the user problems, I shaped those ideas into the design solution in form of an app.</p>
</div><br>
<div class="bg-light rounded p-4">
<h2>Sketches</h2>
<p class="text-muted mb-0">Before moving forward with the design, I drew rough sketches of each screen to get an overall view of how the app would look like.</p>
</div><br>
<div class="row">
<div class="col-md-6 mt-4 pt-2">
<img src="images/findoctor/sketch_1.jpg" class="img-fluid rounded" alt="">
</div>
<div class="col-md-6 mt-4 pt-2">
<img src="images/findoctor/sketch_2.jpg" class="img-fluid rounded" alt="">
</div>
</div><br>
<div class="bg-light rounded p-4">
<h2>Low Fidelity Wireframes</h2>
<p class="text-muted mb-0">Having completed with the sketches, I designed low fidelity wireframes to get a quick review and feedback of the app before proceeding further in the process.</p>
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/lofi.jpg" class="img-fluid rounded" alt="">
</div><br>
<!--Visual Design Guide -->
<div class="bg-light rounded p-4">
<h2>Visual Design Guidelines</h2>
<p class="text-muted mb-0">The color and font was chosen in a manner to create a visual harmony in the deliverable user interface for the app.</p>
</div>
<div class="row">
<div class="col-md-6 mt-4 pt-2">
<img src="images/findoctor/color.jpg" class="img-fluid rounded" alt="">
</div>
<div class="col-md-6 mt-4 pt-2">
<img src="images/findoctor/font.jpg" class="img-fluid rounded" alt="">
</div>
</div><br>
<div class="bg-light rounded p-4">
<h2>High Fidelity Wireframes</h2>
<p class="text-muted mb-0">After gathering feedback and suggestions from the low fidelity wireframe, I made certain design changes and applied the color schemes, typography and icons to it. The high fidelity wireframe, thus generated, I used it to create prototype of the app.</p>
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/hifi_1.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/hifi_2.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/hifi_3.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/hifi_4.jpg" class="img-fluid rounded" alt="">
</div><br>
<div class="bg-light rounded p-4">
<h2>Prototypes</h2>
<p class="text-muted mb-0">Using the high fidelity wireframe geenerated in previous step, I created a working prototype of the app to conduct user testing and perform heurestic evaluation.</p>
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/prototype_1.gif" class="img-fluid rounded" alt="">
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/prototype_2.gif" class="img-fluid rounded" alt="">
</div><br>
<div class="col-14 text-center">
<img src="images/findoctor/prototype_3.gif" class="img-fluid rounded" alt="">
</div>
<div class="container mt-100 mt-60">
<div class="row justify-content-center">
<div class="col-12 text-center">
<div class="section-title">
<h5 class="text-muted para-desc mx-auto mb-0">See the complete working prototype</h5>
<div class="mt-3">
<a href="https://xd.adobe.com/view/b32393df-dc9a-43a5-7b04-e6342dc7d146-c512/" target="_blank" class="btn btn-primary">Launch App</a>
</div>
</div>
</div><!--end col-->
</div><!--end row-->
</div><br>
<!----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------->
<!--Validating Phase-->
<div class="bg-light rounded p-4">
<h1>Validate</h1>
<p class="text-muted mb-0">After, all the steps, I tested the prototype to get feedback, suggestions and reports about performance of the app. </p>
</div><br>
<div class="bg-light rounded p-4">
<h2>Usability Reports</h2>
<p class="text-muted mb-0">I conducted user testing & cognitive walkthroughs to find out usability issues in the interface of the app. Most of the users found the application user-friendly and could easily navigate between the screens. There were some problems in the Lesson topics where user found it difficult to change section from "Learn" to "Test" or "Discuss". I solved the situation by adding a tab to change section from "Learn" to "Test" or "Discuss" in the Lesson page itself.</p>
</div><br>
<div class="bg-light rounded p-4">
<h2>Takeaways</h2>
<p class="text-muted mb-0">In this project, I was challenged to set aside my own assumptions and quarrels with the platform and seek feedback from all types of users. This project provided the opportunity for me to learn the value of user research techniques like surveys and interviews to gain a deeper understanding of all users. With users participating along my design process, I have gained more comprehensive understanding of different factors surrounding the problem to reduce my design bias.</p>
</div><br>
</div>
</div>
</section>
<!-- End Work Detail -->
<!-- Footer Start -->
<br>
<footer class="footer footer-bar bg-light">
<div class="text-dark container text-center">
<h5>Research | Design | Refine</h5>
<div class="row align-items-center">
<div class="col-sm-6">
<div class="text-sm-left">
<p class="mb-0">Copyright © 2019 Rama Krushna.</p>
</div>
</div>
<div class="col-sm-6 mt-4 mt-sm-0 pt-2 pt-sm-0">
<ul class="list-unstyled social-icon social text-sm-right mb-0">
<li class="list-inline-item mb-0"><a href="https://www.behance.net/rama_krushna" class="rounded"><i class="mdi mdi-behance" title="Behance"></i></a></li>
<li class="list-inline-item mb-0"><a href="https://www.instagram.com/rk._.design/" class="rounded"><i class="mdi mdi-instagram" title="Instagram"></i></a></li>
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