diff --git a/_includes/footer.html b/_includes/footer.html
index bb47f778..606de1ad 100644
--- a/_includes/footer.html
+++ b/_includes/footer.html
@@ -57,6 +57,11 @@ <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercas
                   White label
                 </a>
               </li>
+              <li class="mt-4">
+                <a href="/paid-analytics-vs-free-ga" class="text-base leading-6 text-gray-300 hover:text-white">
+                  Why pay for analytics?
+                </a>
+              </li>
             </ul>
           </div>
           <div class="mt-12 md:mt-0">