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OHack Google Analytics Event Tracking Reference

This document provides a comprehensive reference of all Google Analytics events tracked across the OHack application. Use this to inform business decisions and optimize user experience based on analytics data.

Event Tracking Implementation

The application uses a dual-tracking approach that sends events to both Google Analytics and Facebook Pixel. The main implementation is in src/lib/ga/index.js:

// log specific events happening for both Google Analytics and Facebook Pixel
export const trackEvent = ({ action, params }) => {
  if (typeof window !== 'undefined') {
    // Google Analytics
    window.gtag('event', action, params);
    
    // Facebook Pixel
    if (ReactPixel) ReactPixel.track(action, params);
  }
}

User Engagement Events

Navigation & CTA Interactions

Event Name Description Parameters Business Value
slack_button User clicks to join Slack { action_name: "open_join_slack" } Track community growth funnel
button_submit_project User clicks to submit nonprofit project { action_name: "Submit new nonprofit project" } Measure nonprofit interest
button_profile User navigates to profile page { action_name: "clicked to see profile" } Track user engagement with profiles
button_donate User clicks donation link { action_name: "donate" } Track donation conversion funnel
button_request User requests a hackathon { action_name: "request_hackathon" } Measure demand for organized events
button_see_all User clicks to see all projects { action_name: "see_all_nonprofit_projects" } Track project discovery behavior

Authentication Events

Event Name Description Parameters Business Value
login_slack User logs in via Slack { current_page: [path] } Track where users login from
signup_slack User signs up via Slack { current_page: [path] } Identify signup sources
CompleteRegistration User completes registration {} Measure signup completion rate

Content Interaction

Event Name Description Parameters Business Value
faq_item_expanded User expands FAQ item { faq_question: [question] } Identify common user questions
faq_search User searches in FAQ { search_term: [term] } Understand user information needs

Form Interactions

Event Name Description Parameters Business Value
input Form field changed { category: [form_name], label: [field_name] } Track form completion patterns
submit Form submitted { category: [form_name], label: [status], value: [amount] } Measure conversion rates

Hackathon Request Form Events

The hackathon request form at /hack/request.js implements detailed event tracking:

// Track form field changes
trackEvent("input", "CreateHackathon", `${name}_changed`);

// Track form submission
trackEvent("submit", "CreateHackathon", "form_submitted", formData.budget);

This provides insights into:

  • Which fields users interact with most
  • Where users abandon the form
  • Budget ranges being requested
  • Conversion rate from form start to submission

Error Tracking

Event Name Description Parameters Business Value
404_error User encounters 404 page { page_path: [path] } Identify broken links and improve navigation

Profile Activity

The profile component tracks various user interactions with their profile:

// Set user data for analytics
if (user && user.email) {
  set(user.email);
}

This enables:

  • User segmentation in analytics
  • Tracking profile completion rates
  • Identifying most commonly filled profile fields

Business Intelligence Applications

User Acquisition Optimization

  • Track which pages/CTAs drive the most signups
  • Identify where in the funnel users drop off
  • Optimize high-performing entry points

Content Strategy

  • Use FAQ interaction data to create targeted content
  • Track which projects receive most views/interest
  • Identify topics users search for but can't find

Conversion Funnel Analysis

  • Measure donation link clicks to actual donations
  • Track hackathon request form completion rates
  • Monitor nonprofit application conversion

Revenue Opportunity Identification

  • Profile budget data from hackathon requests
  • Track sponsorship interest indicators
  • Monitor engagement with specific nonprofit projects

User Segmentation

  • Associate events with user identities
  • Track different behavior patterns by user role
  • Compare engagement metrics across segments

Implementation Improvement Opportunities

  1. Standardize event naming conventions for better analysis
  2. Implement enhanced user journey tracking
  3. Add scroll depth tracking for long-form content
  4. Track time spent on critical pages
  5. Set up goal funnels for key conversion paths

Google Analytics Dashboard Recommendations

Create custom reports for:

  1. Volunteer conversion funnel
  2. Nonprofit engagement metrics
  3. Hackathon request analysis
  4. Revenue opportunity tracking
  5. User segmentation by behavior

How to Use This Data

  1. Monthly Metrics Review:

    • Track growth in community signups
    • Monitor conversion rates for key actions
    • Identify top-performing content and features

  2. Quarterly Business Planning:

    • Use hackathon request data to forecast demand
    • Analyze project engagement for resource allocation
    • Review dropout points in user journeys

  3. Continuous Improvement:

    • A/B test different CTAs based on click data
    • Enhance FAQ based on most viewed questions
    • Optimize forms with highest abandonment rates

  4. Revenue Generation:

    • Target sponsorship opportunities based on engagement data
    • Develop premium features around most-used functionality
    • Create corporate partnership packages informed by budget data