From cfe501a39a53a6f9b218dd22689ab4810dc287c7 Mon Sep 17 00:00:00 2001
From: Jay Pinho The mission of the OpenRTB project is to spur greater growth in the real-time bidding (RTB) advertising marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. OpenRTB was launched in late 2010 by a pilot team of six companies in the online advertising space and representing both the buy and sell sides: Demand-Side Platforms (DSP) founders: DataXu, MediaMath, Turn
+ Demand-Side Platforms (DSP) founders: DataXu, MediaMath, Turn Official, final IAB certified versions of the spec are available here:
-http://www.iab.net/rtbproject
Supply-Side Platforms (SSP) founders: AdMeld, Pubmatic, The Rubicon Project, ContextWeb (Pulsepoint)
From 9992b892759ed64c1a29489d5fb9447e351e1b85 Mon Sep 17 00:00:00 2001
From: Jay Pinho
IAB home of OpenRTB
For the latest version of OpenRTB, see the official IAB Page: http://www.iab.net/rtbproject
+For the latest version of OpenRTB, see the official IAB Page: http://www.iab.com/guidelines/real-time-bidding-rtb-project
Getting Started -http://www.iab.net/rtbproject
+http://www.iab.com/guidelines/real-time-bidding-rtb-project