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Description
So we have just set up our own SSP and while it's great to be able to service our publishes in a closed off network. We are wanting to take incoming SSP and also potentially allow others to buy our inventory.
However what I can't find is a platform / software or integration manual that would allow us to conform our system to the oRTB model besides the documentation.
Please correct me if I am wrong, but it seems that each platform does not know what the other platforms are bidding?
I also am guessing that while oRTB is useful for fetching an ad and showing it to the end user, there has to be another level behind this as if I want to support multiple SSPs I can't use each of there oRTB and "fetch" their prices and if their price is highest then go to next step and fetch the ad from that provider.
I also wonder if that is how the system works, then if say provider A send a bid of $35 and then I say yes to that and fetch the ad from them but what stops them from supplying a lower priced ad?
Sorry for the questions, just trying to get my head around this standard.