diff --git a/README.md b/README.md index a166983..883379e 100644 --- a/README.md +++ b/README.md @@ -25,6 +25,10 @@ A 9-agent GTM team boots on first run. The coordinator reads your Linear tickets **Every deploy is credential-gated.** `check_local.py` covers 30+ integrations. Missing token = blocked run, not a mid-sprint surprise. +> Hitting missing credentials or broken launch wiring? That is the exact wall **[Ship with AI](docs/ship-with-ai-course-outline.md)** is built to fix. The course walks through the full GTM workflow, from credential recovery to launch day execution, in English and Spanish. +> +> **[Get the Ship with AI course outline →](docs/ship-with-ai-course-outline.md)** + --- ## Commands diff --git a/docs/proof/MAX-543-course-outline-github-render.png b/docs/proof/MAX-543-course-outline-github-render.png new file mode 100644 index 0000000..2c6bd5c Binary files /dev/null and b/docs/proof/MAX-543-course-outline-github-render.png differ diff --git a/docs/ship-with-ai-course-outline.md b/docs/ship-with-ai-course-outline.md new file mode 100644 index 0000000..66287f0 --- /dev/null +++ b/docs/ship-with-ai-course-outline.md @@ -0,0 +1,217 @@ +# Ship with AI / Lanza con IA + +Course blueprint for the `/ship` OSS funnel. + +- Free tool: [`maxtechera/ship`](https://github.com/maxtechera/ship) +- Price: **$497** +- Tagline (EN): **Run a full GTM launch with AI agents, validated, verified, shipped** +- Tagline (ES): **Ejecuta un lanzamiento GTM completo con agentes IA** +- Funnel trigger: **GitHub install → credential check finds gaps → course CTA for the full GTM workflow** + +--- + +## Course promise + +### English +Build and launch a real go-to-market system with AI agents, not isolated prompts. Students leave with a working launch machine, a verified credential setup, stage-by-stage operating playbooks, and one shipped GTM run. + +### Español +Construí y lanzá un sistema GTM real con agentes IA, no prompts sueltos. El alumno termina con una máquina de lanzamiento funcionando, credenciales verificadas, playbooks por etapa y un GTM real ejecutado. + +--- + +## Ideal student + +- Founder or operator launching a product, service, course, or OSS tool +- Already testing AI, but stuck in prompt chaos or unreliable automations +- Wants a repeatable workflow that survives real credential failures and execution bottlenecks +- Needs both strategy and implementation, not theory-only content + +--- + +## Module map + +## Module 1, The credential gate +**Outcome:** students install `/ship`, run credential checks, and fix the gaps that silently kill launches. + +**Lessons** +1. Why most AI launch systems fail before execution starts +2. Installing `/ship` and understanding the coordinator model +3. Running `check_local.py` across 30+ integrations +4. Fixing missing auth, expired tokens, and broken local setup +5. Building a launch-ready credential baseline + +**Workbook deliverable:** credential recovery checklist + minimum viable stack by channel + +### ES adaptation +**Resultado:** el alumno instala `/ship`, corre los chequeos de credenciales y corrige los huecos que rompen un lanzamiento sin avisar. + +--- + +## Module 2, Validate stage +**Outcome:** students prove demand before building the full funnel. + +**Lessons** +1. Picking the right product type: SaaS, service, course, or OSS tool +2. ICP discovery with primary-source evidence +3. Competitor and substitution research that informs messaging +4. Defining risky assumptions and kill criteria +5. Reaching a 91% confidence threshold before moving forward + +**Workbook deliverable:** validation brief + confidence scorecard + +### ES adaptation +**Resultado:** el alumno valida demanda con evidencia primaria antes de construir el funnel completo. + +--- + +## Module 3, Strategy stage +**Outcome:** students turn research into an offer people can actually buy. + +**Lessons** +1. Offer stack design for `/ship`-style launches +2. Positioning against alternatives and status quo +3. Pricing logic, value stack, and guarantee design +4. Translating strategy into one clean GTM path +5. Deciding what the agents should and should not automate + +**Workbook deliverable:** positioning memo + offer stack + pricing sheet + +### ES adaptation +**Resultado:** el alumno convierte investigación en una oferta clara, comprable y defendible. + +--- + +## Module 4, Awareness and lead capture +**Outcome:** students build the top of funnel that feeds the system. + +**Lessons** +1. Content waterfall design for pain-first distribution +2. Social, blog, and video assets that route to one CTA +3. README and install-surface CTAs for OSS tools +4. Lead magnet and landing page wiring +5. UTM discipline, attribution, and channel tagging + +**Workbook deliverable:** channel plan + CTA map + lead capture assets + +### ES adaptation +**Resultado:** el alumno arma una capa de awareness y captura que alimenta el funnel con una CTA consistente. + +--- + +## Module 5, Nurture to closing +**Outcome:** students convert interest into purchase with a controlled sequence. + +**Lessons** +1. Welcome sequence design by funnel temperature +2. Objection handling without generic AI copy +3. Course page and closing page structure +4. Timing offers, urgency, and proof without sounding spammy +5. Post-purchase handoff and activation loop + +**Workbook deliverable:** nurture sequence + objection bank + course page outline + +### ES adaptation +**Resultado:** el alumno convierte interés en compra con una secuencia clara, humana y medible. + +--- + +## Module 6, Launch day operations +**Outcome:** students run launch day like operators, not spectators. + +**Lessons** +1. Parallel agent orchestration on launch day +2. Checklists, rollback plans, and escalation rules +3. Live content, directory pushes, and inbound handling +4. What to monitor hourly vs. what to ignore +5. Fast fixes when one stage breaks under load + +**Workbook deliverable:** launch-day command center checklist + +### ES adaptation +**Resultado:** el alumno ejecuta launch day con control operacional, protocolos de rollback y prioridades claras. + +--- + +## Module 7, Measure stage +**Outcome:** students know what happened, why, and what to change next. + +**Lessons** +1. Tracking the funnel from install to purchase +2. Attribution basics that survive multi-channel reality +3. Reading drop-off signals stage by stage +4. Creating an iteration loop for the next run +5. Turning learnings into reusable operating playbooks + +**Workbook deliverable:** scorecard dashboard + iteration loop template + +### ES adaptation +**Resultado:** el alumno mide el funnel completo y define la siguiente iteración con criterio. + +--- + +## Module 8, Real product build from scratch +**Outcome:** students watch the full system run end to end on a live example. + +**Lessons** +1. Choosing the product and defining the launch goal +2. Running `/ship` from intake to measure +3. Reviewing failures, revisions, and gating moments +4. Packaging the final launch assets +5. Deciding what to reuse in the next cycle + +**Workbook deliverable:** capstone GTM run review + +### ES adaptation +**Resultado:** el alumno ve el sistema completo sobre un caso real, con decisiones, errores y correcciones incluidas. + +--- + +## Delivery format + +- 8 modules +- 4 to 6 lessons per module +- English master version first +- Spanish adaptation after each module, localized for tone instead of direct translation +- Each module ends with one practical artifact students can reuse immediately + +## Course page copy starter + +### Hero +**Headline:** Ship your next GTM launch with AI agents, not prompt chaos + +**Subhead:** Learn the exact workflow behind `/ship`: validate the market, wire the funnel, fix credential failures, launch in parallel, and measure what actually moved. + +**Primary CTA:** Join Ship with AI + +### Proof bullets +- Build one complete GTM run from scratch +- Learn the credential gate that prevents silent launch failures +- Use AI agents across validation, strategy, content, launch, and measurement +- Leave with reusable checklists, templates, and a working operating system + +### Offer stack +- Core course: 8-module execution system +- Bonus 1: credential gate checklist +- Bonus 2: launch day command center checklist +- Bonus 3: validation + measurement scorecards +- Bonus 4: README and funnel CTA templates for OSS tools + +### Objection handling +- **“I already use AI tools.”** This course is about the operating system, not isolated prompts. +- **“I’m not technical.”** `/ship` handles orchestration, and the course shows the exact setup sequence. +- **“I need results fast.”** The capstone is a live GTM run, not a theory exercise. + +### CTA section +**CTA:** Start the course and run your next launch with a system that can actually ship. + +--- + +## README CTA recommendation + +Add the course CTA immediately after the credential-gate section, where install intent turns into setup friction. + +**Recommended copy:** +> Hitting missing credentials or broken launch wiring? That is the exact wall **Ship with AI** is built to fix. The course walks you through the full GTM workflow, from credential recovery to launch day execution, in English and Spanish. + +**Button/link text:** `Get the Ship with AI course →`