diff --git a/docs/reports/reports.rst b/docs/reports/reports.rst
index fc065d69..0c8cb03e 100644
--- a/docs/reports/reports.rst
+++ b/docs/reports/reports.rst
@@ -85,7 +85,7 @@ As demonstrated, Mautic displays the data sources in the format: ``<Parent data
 The parent data source provides a high-level summary of the data while the child data source provides a more granular view of Contact behavior that includes your Custom Fields and values.
 
 * **Description - optional** - Add detailed information about the Report, helping you and other Users better understand what the Report is for. You may want to include more information about filters, people, or departments.
-  
+
 * **Published** - Select **Yes** to ensure that the Report is active, ready to send when scheduled in the Report options.
 
 * **Visible for all logged-in Users** - Select **Yes** so that all Users can access the Report. If set to No, only the owner of the Report and Users with permission to view others' Reports can see the Report.
@@ -97,6 +97,20 @@ The parent data source provides a high-level summary of the data while the child
   - Opened by default - If you want to ensure that the date filters and filter options for any other Report filters are visible on a Report detail page without needing to open the filters drop-down, select Yes. For example, for an Emails Report, you might want to view dynamic filters for subject or sent date.
   - Hide date range - To hide the date range filter so that Users can't change the dates that the Report displays data for, select to **Yes**.
 
+Email report columns
+--------------------
+
+When using 'Emails' as the data source, you can add the following columns to measure Email engagement:
+
+* **Read count:** the number of Contacts who opened the Email.
+* **Unsubscribed:** the number of Contacts who unsubscribed after receiving the Email.
+* **Bounced:** the number of Emails that bounced.
+* **Unsubscribe-to-Open Ratio:** the percentage of unsubscribed Contacts relative to those who opened the Email. This helps you understand how Email content affects unsubscribe rates among engaged recipients.
+
+.. tip::
+
+   Use the Unsubscribe-to-Open Ratio to compare the unsubscribe impact of different Emails. A high ratio may indicate that the Email content didn't meet recipient expectations, while a low ratio suggests it resonated with those who read it.
+
 
 Data
 ====