Creating a graphic theme for the journal

[mrshirts]

[Communicated from Rodrigo Galindo-Murillo]

This is: have a logo, a color palette and a series of design rules.
the audience will feel more identified with the journal, and hence,
the main objective of it. Think of the JCTC logo, or the overall
image of the Royal Society for all their journals. You immediately
know what is it about when you get a glimpse of their covers. This is
not urgent but would enhance the journal's seriousness. Another
example that I think is also a success is the strong visual image of
all the "Frontiers In" journals.

[mrshirts]

Agreed. We are somewhat constrained in fonts by the Scholastica hosting infrastructure. Colors we have complete control over (though not necessarily how many blocks of color, etc). We definitely need a logo. I think to some extent scholastica is trying to have consistent theme throughout the journals they host.

@hmayes worked a little to try to get a logo (one of the graphics sites where you can set up a contest), but I'm not sure we were happy with any of them, so didn't adopt the result.

What do you think is the next step? We can refine the colors any way we want (the main image is nice, so we could stay with the blue/red theme), though the color blocks that are there are what we have. We basically have 2 fonts (san-serif and serif). We can make the header on the main page smaller, but then we don't get an image.