diff --git a/app/models/share.rb b/app/models/share.rb
index 8c1a233..4bfc4f7 100644
--- a/app/models/share.rb
+++ b/app/models/share.rb
@@ -7,6 +7,7 @@ class Share < ApplicationRecord
     ConvertKit
     Facebook
     Google
+    HubSpot
     LinkedIn
     Lobsters
     Mastodon
@@ -19,17 +20,26 @@ class Share < ApplicationRecord
   ].sort!
 
   UTM_MEDIUMS = %w[
+    CPC
+    Email
+    Newsletter
     Organic
     PaidPlacement
+    PaidSocial
     PPC
   ].sort!
 
   UTM_CAMPAIGN = %w[
+    Blogpromo
+    LinkedIn-Roadmap-Test
+    LinkedIn-TLA
+    Newsletter
+    Rails-Upgrade-Guide
+    Re-engagement
     Recruitment
     Upgraderuby
     Upgradejs
     Upgradenodejs
-    Blogpromo
   ].sort!
 
   UTM_CONTENT = %w[
diff --git a/spec/models/share_spec.rb b/spec/models/share_spec.rb
index 40639c2..8d3c2dc 100644
--- a/spec/models/share_spec.rb
+++ b/spec/models/share_spec.rb
@@ -32,6 +32,14 @@
       end
     end
 
+    context "on create with HubSpot as utm_source" do
+      it "is valid" do
+        share = build(:share, utm_source: "HubSpot")
+
+        expect(share.valid?(:create)).to be_truthy
+      end
+    end
+
     context "on create with an unrecognized utm_medium" do
       it "is not valid" do
         share = build(:share, utm_medium: "community")
@@ -41,6 +49,38 @@
       end
     end
 
+    context "on create with PaidSocial as utm_medium" do
+      it "is valid" do
+        share = build(:share, utm_medium: "PaidSocial")
+
+        expect(share.valid?(:create)).to be_truthy
+      end
+    end
+
+    context "on create with CPC as utm_medium" do
+      it "is valid" do
+        share = build(:share, utm_medium: "CPC")
+
+        expect(share.valid?(:create)).to be_truthy
+      end
+    end
+
+    context "on create with Email as utm_medium" do
+      it "is valid" do
+        share = build(:share, utm_medium: "Email")
+
+        expect(share.valid?(:create)).to be_truthy
+      end
+    end
+
+    context "on create with Newsletter as utm_medium" do
+      it "is valid" do
+        share = build(:share, utm_medium: "Newsletter")
+
+        expect(share.valid?(:create)).to be_truthy
+      end
+    end
+
     context "on create with an unrecognized utm_campaign" do
       it "is not valid" do
         share = build(:share, utm_campaign: "campaignOne")
@@ -50,6 +90,46 @@
       end
     end
 
+    context "on create with LinkedIn-TLA as utm_campaign" do
+      it "is valid" do
+        share = build(:share, utm_campaign: "LinkedIn-TLA")
+
+        expect(share.valid?(:create)).to be_truthy
+      end
+    end
+
+    context "on create with LinkedIn-Roadmap-Test as utm_campaign" do
+      it "is valid" do
+        share = build(:share, utm_campaign: "LinkedIn-Roadmap-Test")
+
+        expect(share.valid?(:create)).to be_truthy
+      end
+    end
+
+    context "on create with Rails-Upgrade-Guide as utm_campaign" do
+      it "is valid" do
+        share = build(:share, utm_campaign: "Rails-Upgrade-Guide")
+
+        expect(share.valid?(:create)).to be_truthy
+      end
+    end
+
+    context "on create with Newsletter as utm_campaign" do
+      it "is valid" do
+        share = build(:share, utm_campaign: "Newsletter")
+
+        expect(share.valid?(:create)).to be_truthy
+      end
+    end
+
+    context "on create with Re-engagement as utm_campaign" do
+      it "is valid" do
+        share = build(:share, utm_campaign: "Re-engagement")
+
+        expect(share.valid?(:create)).to be_truthy
+      end
+    end
+
     context "on create with an unrecognized utm_content" do
       it "is not valid" do
         share = build(:share, utm_content: "Custom")