see: https://github.com/ebsco/ebsco-discovery-service-api-gem/blob/4f13127cfc037c0f2271c5a59987a2256fabb075/lib/ebsco-discovery-service-api.rb#L578
make configurable so that users can specify an order of link types to fall back on
example: best_fulltext_link: ['html', 'pdf', 'epub', 'custom']