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Master Personalization Map

Senator → Hook, Campaign, Letter Variant, Committee

Last updated: April 4, 2026 Usage: Cross-reference this file when generating personalized letters, emails, or talking points for any senator. Quick lookup: Find the senator → see which campaign letter to use, what committee hook to reference, and what personalized angle works best.

TIER 1 — MUST REACH

Senator Dist Best Campaign Letter File Committee Hook Personalized Angle
Cindy O'Laughlin 18 CoTrackPro tier1-cover-letters.md #1 President Pro Tem — controls committee appointments "Your leadership shapes which family policy bills advance"
Tony Luetkemeyer 34 CoTrackPro tier1-cover-letters.md #2 Majority Floor Leader — controls floor calendar "You decide which family-centered bills reach a vote"
Doug Beck 1 CoTrackPro tier1-cover-letters.md #3 Minority Floor Leader — local STL County "As a fellow St. Louis County resident, I see these families daily"
Karla May 4 Justice + Safety tier1-cover-letters.md #4 Judiciary member + Minority Caucus Chair "Your Judiciary seat and STL City roots make you a natural champion for court access"
Steven Roberts 5 Justice + Health + Safety tier1-cover-letters.md #5 Judiciary + Families member "You sit on BOTH Judiciary and Families committees — rare dual alignment"
Angela Mosley 13 CoTrackPro tier1-cover-letters.md #6 STL County — local senator "St. Louis County families in your district navigate our busiest family courts"
Brian Williams 14 CoTrackPro tier1-cover-letters.md #7 Progress and Development Chair "Your leadership on progress and development aligns with civic tech innovation"
Tracy McCreery 24 CoTrackPro tier1-cover-letters.md #8 General Laws + Commerce member "Central STL County families face the same documentation challenges we're solving"
Nick Schroer 2 Justice campaign-letters.md Justice JUDICIARY CHAIR — controls all family law bills "As Judiciary Chair, every family court bill passes through your committee"

TIER 2 — HIGH VALUE

Senator Dist Best Campaign Letter File Committee Hook Personalized Angle
Jill Carter 32 Health + Safety campaign-letters.md Health FAMILIES CHAIR + Joint Ed Co-Chair "You chair the committee most aligned with child-centered documentation"
Rick Brattin 31 Education campaign-letters.md Education EDUCATION CHAIR "As Education Chair, school safety and child welfare tech falls in your jurisdiction"
Brad Hudson 33 Education + Health campaign-letters.md Education Education VC + Families + Appropriations VC "Triple alignment: Education, Families, and Appropriations — you see the full picture"
David Gregory 15 Justice + Education campaign-letters.md Justice Judiciary VC + Education + Economic Dev "As Judiciary Vice-Chair, you shape how family court procedure evolves"
Joe Nicola 11 Health + Safety campaign-letters.md Health Families VC + Tax Policy VC "As Vice-Chair of Families, you directly influence children's policy"
Maggie Nurrenbern 17 Education + Health campaign-letters.md Education Education + Families + Appropriations "You sit on Education AND Families — the two committees most aligned with our work"
Mary Elizabeth Coleman 22 Justice campaign-letters.md Justice Judiciary + Govt Efficiency Chair "Your Judiciary seat and Govt Efficiency focus align with court technology innovation"
Ben Brown 26 Justice + Jobs campaign-letters.md Justice Economic Dev Chair + Judiciary "You chair Economic Development AND sit on Judiciary — workforce + court alignment"
Curtis Trent 20 CoTrackPro advocacy-letter.md standard General Laws Chair + Asst. Majority FL "As General Laws Chair, novel tech-policy proposals come through your committee"
Adam Schnelting 23 Justice + Jobs campaign-letters.md Justice Judiciary + Economic Dev — local metro "St. Charles families in your district benefit from both court access and workforce tools"

TIER 3 — BROAD REACH (use standard CoTrackPro letter with minor customization)

Senator Dist Best Campaign Committee Hook
Mike Henderson 3 CoTrackPro Appropriations + Education — "Your Education seat connects to school safety"
Mike Bernskoetter 6 CoTrackPro Agriculture + Rules — generic: "Missouri families in Central MO"
Patty Lewis 7 Health + Jobs Families + Economic Dev — "You sit on Families, Seniors and Health"
Mike Cierpiot 8 CoTrackPro Commerce Chair — "Your Commerce leadership touches tech innovation"
Barbara Washington 9 Jobs Appropriations + Economic Dev — "KC workforce programs serve your constituents"
Travis Fitzwater 10 CoTrackPro Transportation Chair — may be departing for MO Technology Corp
Rusty Black 12 CoTrackPro Appropriations Chair — "As Appropriations Chair, you fund state programs"
Elaine/David Gregory 15 See Tier 2 (Already in Tier 2)
Justin Brown 16 CoTrackPro Appropriations + Transportation — generic
Stephen Webber 19 Education Education + Veterans — "Your Education seat and veterans focus"
Kurtis Gregory 21 Jobs Economic Dev VC — "Your workforce development focus"
Jason Bean 25 CoTrackPro Agriculture Chair + Appropriations — generic
Jamie Burger 27 Justice Judiciary — "Your Judiciary seat connects to family court procedures"
Sandy Crawford 28 CoTrackPro Appropriations + Insurance Chair — generic
Mike Moon 29 CoTrackPro Veterans Chair — "Military families face unique co-parenting challenges"
Lincoln Hough 30 CoTrackPro Appropriations + Economic Dev — "Springfield-area families"

QUICK DECISION TREE

Which letter variant should I use for Senator [X]?

1. Is this senator on the Judiciary committee?
   YES → Use Access To Justice letter
   
2. Is this senator on Families, Seniors and Health?
   YES → Use Access To Health letter (or Safety if DV-focused)
   
3. Is this senator on Education?
   YES → Use Access To Education letter
   
4. Is this senator on Economic/Workforce Development?
   YES → Use Access To Jobs letter
   
5. Is this senator in the STL metro area?
   YES → Use CoTrackPro intro letter with local constituent angle
   
6. Is this senator in leadership (Floor Leader, Caucus Chair, etc.)?
   YES → Use CoTrackPro intro letter with leadership angle
   
7. None of the above?
   → Use standard CoTrackPro intro letter

EMAIL SUBJECT LINE VARIANTS

Match the subject line to the campaign:

Campaign Subject Line
CoTrackPro "CoTrackPro — Child-Centered Documentation for Missouri Families"
Access To Justice "Helping Missouri Families Navigate the Legal System"
Access To Education "Supporting Missouri Students and Families in Our Schools"
Access To Health "Connecting Missouri Communities to Health Resources"
Access To Safety "Trauma-Informed Tools for Missouri Families Affected by DV"
Access To Jobs "Workforce Navigation Tools for Missouri Job Seekers"
Access To Housing "Housing Stability Resources for Missouri Residents"
Follow-up "Thank you — CoTrackPro materials for Senator [Name]"
Meeting request "Brief meeting request — CoTrackPro demonstration"