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Product Requirements Document (PRD)

Solus - AI-Powered Decision Assistant


Document Version: 1.0.0 Last Updated: 2026-01-21 Product Owner: Dang Phung Status: Active Development


Table of Contents

  1. Executive Summary
  2. Product Overview
  3. Goals and Objectives
  4. Target Market & User Personas
  5. User Stories & Use Cases
  6. Feature Requirements
  7. User Experience Requirements
  8. Technical Requirements
  9. Success Metrics
  10. Risks & Mitigations
  11. Dependencies
  12. Development Phases
  13. Appendix

Executive Summary

Problem Statement

Modern life presents an overwhelming number of choices, leading to decision fatigue and analysis paralysis. People waste hours overthinking simple decisions while sometimes rushing through important ones. Existing solutions are either too simplistic (coin flips, random pickers) or too complex (spreadsheets, decision matrices), and none leverage AI to provide personalized, context-aware guidance.

Solution

Solus is an AI-powered Progressive Web App (PWA) that helps users make better decisions through intelligent guidance and personalized recommendations. It provides two distinct modes:

  • Quick Decision Mode: Voice-powered 30-second flow for everyday choices
  • Deep Reflection Mode: Multi-step guided framework for complex, life-impacting decisions

The app learns from user patterns, provides judgment-free support, and helps users build better decision-making skills over time through the Decision Journal feature.

Business Model

Freemium SaaS

  • Free Tier: Limited daily quick decisions (10/day), basic deep reflections (3/month)
  • Premium Tier ($9.99/month or $89.99/year): Unlimited decisions, enhanced AI insights, decision journal with analytics, priority support
  • No ads, no data selling - Privacy-first approach

Key Differentiators

  1. Voice-First Interface: Natural speech input eliminates typing friction
  2. Dual-Mode Approach: Appropriate depth for both trivial and critical decisions
  3. Learning System: Improves recommendations based on user patterns and outcomes
  4. Decision Journal: Tracks outcomes and builds personal decision intelligence
  5. Privacy-Focused: Judgment-free space for sensitive decisions
  6. Ethical AI: Clear boundaries for medical/legal topics with appropriate disclaimers

Product Overview

Vision

To become the world's leading AI-powered decision assistant, helping millions overcome decision fatigue and make better choices through intelligent, personalized guidance.

Mission

Empower people to make confident, well-reasoned decisions by providing AI-driven insights, structured frameworks, and personalized recommendations that learn from their unique patterns and values.

Product Type

Progressive Web App (PWA) with native-like experience across:

  • Mobile browsers (iOS Safari, Android Chrome)
  • Desktop browsers (Chrome, Firefox, Safari, Edge)
  • Installable to home screen (PWA install)
  • Offline-capable with service workers

Core Value Proposition

User Pain Point Solus Solution
Decision fatigue from too many choices AI-powered recommendations reduce cognitive load
Overthinking simple decisions Quick Decision mode provides instant clarity
Missing important considerations AI surfaces blind spots and overlooked factors
Lack of confidence in choices Structured frameworks validate thinking
Time wasted on trivial decisions 30-second voice flow accelerates process
Difficulty with complex decisions Deep Reflection mode provides step-by-step guidance
No learning from past decisions Decision Journal tracks outcomes and patterns

Goals and Objectives

Business Goals

  1. User Acquisition

    • Achieve 10,000 active users within 6 months of MVP launch
    • Reach 100,000 active users within 18 months
    • Convert 5% of free users to premium within first 3 months
  2. Engagement

    • 40% Day-7 retention rate
    • 25% Day-30 retention rate
    • Average 5 decisions per user per week
  3. Revenue

    • Generate $10,000 MRR within 12 months
    • Achieve $100,000 MRR within 24 months
    • Maintain <$5 CAC (Customer Acquisition Cost)

Product Goals

  1. Functionality

    • Complete MVP with Quick Decision mode
    • Ship Decision Journal feature in MVP
    • Launch Deep Reflection mode in V2
    • Achieve 95%+ AI recommendation accuracy
  2. Quality

    • Maintain 99.5% uptime
    • <2 second response time for AI recommendations
    • 90%+ test coverage for critical features
    • Lighthouse PWA score >90
  3. User Satisfaction

    • Net Promoter Score (NPS) >50
    • 4.5+ star rating on app stores
    • <5% churn rate for premium users
    • 80% decision completion rate


Target Market & User Personas

Primary Market Segments

  1. Young Professionals (25-35 years old)

    • Tech-savvy millennials with disposable income
    • Experience decision fatigue from work and personal life
    • Value time efficiency and personal growth
  2. Career-Focused Individuals (30-45 years old)

    • Busy professionals making frequent decisions
    • Need to optimize decision-making time
    • Face complex career and life choices
  3. Wellness-Oriented Users (22-40 years old)

    • Gen Z and millennials focused on mental health
    • Struggle with analysis paralysis and overthinking
    • Seek structured tools for self-improvement

User Personas

Persona 1: Sarah - The Overwhelmed Professional

Demographics

  • Age: 28
  • Occupation: Marketing Manager
  • Location: Urban area (San Francisco)
  • Income: $85,000/year

Background

  • Works 50+ hours/week at a fast-paced tech company
  • Makes hundreds of small decisions daily (what to eat, what to wear, which project to prioritize)
  • Experiences decision fatigue by evening
  • Uses productivity apps and wellness tools

Goals

  • Reduce mental load from trivial decisions
  • Make better work-life balance choices
  • Feel more confident in daily decisions
  • Save time on routine choices

Pain Points

  • Wastes 30+ minutes deciding what to eat for lunch
  • Overthinks weekend plans instead of enjoying free time
  • Second-guesses career decisions
  • Feels paralyzed by too many options

How Solus Helps

  • Quick Decision mode for daily choices (food, entertainment)
  • Voice input while commuting or multitasking
  • AI learns lunch preferences and suggests based on context
  • Decision Journal tracks what choices led to satisfaction

Quote: "I wish I could just speak my dilemma and get a smart recommendation without thinking about it for hours."


Persona 2: Marcus - The Deliberate Decision-Maker

Demographics

  • Age: 34
  • Occupation: Software Engineer
  • Location: Suburban area (Austin, TX)
  • Income: $120,000/year

Background

  • Analytical thinker who researches decisions extensively
  • Facing major life decisions (job offers, relocation, relationships)
  • Uses spreadsheets and lists to compare options
  • Values data-driven insights

Goals

  • Make well-reasoned decisions for important life choices
  • Ensure all factors are considered
  • Reduce bias in decision-making
  • Have confidence in final choices

Pain Points

  • Spends weeks comparing options for big decisions
  • Struggles to weigh emotional vs. practical factors
  • Fears missing important considerations
  • Analysis paralysis prevents action

How Solus Helps

  • Deep Reflection mode guides through complex decisions
  • AI identifies cognitive biases
  • Structured framework ensures comprehensive analysis
  • Values alignment helps balance head vs. heart

Quote: "I need something more sophisticated than a pros/cons list but less overwhelming than my 10-tab spreadsheet."


Persona 3: Emma - The Indecisive Seeker

Demographics

  • Age: 24
  • Occupation: Graphic Designer (Freelance)
  • Location: Mid-size city (Portland, OR)
  • Income: $45,000/year

Background

  • Creative professional with flexible schedule
  • Struggles with decision-making in all areas
  • Seeks validation and external input for choices
  • Active on social media and wellness communities

Goals

  • Build confidence in decision-making abilities
  • Stop relying on others to decide for her
  • Learn from past decisions
  • Make choices that align with personal values

Pain Points

  • Asks friends for opinions on every decision
  • Regrets choices after making them
  • Doesn't trust own judgment
  • Switches decisions frequently

How Solus Helps

  • AI provides neutral, judgment-free guidance
  • Decision Journal shows patterns in what works
  • Values assessment builds self-awareness
  • Track outcomes to build confidence over time

Quote: "I always ask my friends what I should do. I wish I could trust myself more."


User Stories & Use Cases

Epic 1: Quick Decision Mode

User Story 1.1: Voice Input Decision

As a busy professional I want to speak my decision aloud instead of typing So that I can make quick decisions while multitasking

Acceptance Criteria

  • User can tap microphone button to start voice recording
  • Speech-to-text accurately transcribes decision and options
  • AI extracts decision title, options, and context from speech
  • User can review and edit AI-extracted information
  • Works in noisy environments with reasonable accuracy

Use Case

  1. Sarah is walking to a lunch meeting
  2. She opens Solus and taps the microphone
  3. She says: "Should I get the salad or the burrito bowl for lunch? I'm trying to eat healthy but I'm really hungry and the burrito sounds good."
  4. AI extracts: Decision: "Lunch choice", Options: ["Salad", "Burrito bowl"], Context: ["Trying to eat healthy", "Very hungry"]
  5. Sarah reviews the extracted info, confirms it's correct
  6. AI provides recommendation with reasoning

User Story 1.2: AI Recommendation

As a user making a quick decision I want to receive an AI-powered recommendation with clear reasoning So that I can understand why one option is suggested

Acceptance Criteria

  • AI analyzes decision title, options, and context
  • Recommendation is provided within 3 seconds
  • Reasoning explains the recommendation clearly
  • Confidence level is displayed (e.g., "80% confident")
  • User can accept or reject the recommendation

Use Case

  1. Marcus enters decision: "Which framework for side project?"
  2. Options: React, Vue, Svelte
  3. Context: "Need fast development, familiar with React, want to learn something new"
  4. AI recommends: "Svelte"
  5. Reasoning: "Svelte has a gentle learning curve and faster build times, aligning with your goal to learn while maintaining productivity."
  6. Marcus reads reasoning and accepts recommendation

User Story 1.3: Decision History

As a user I want to view my past decisions So that I can reference previous choices and learn from them

Acceptance Criteria

  • All decisions are automatically saved
  • Decision history is accessible from dashboard
  • Decisions can be filtered by category, date, status
  • User can search decision history
  • Outcomes can be logged for each decision

Use Case

  1. Emma opens Solus dashboard
  2. She sees list of past decisions sorted by date
  3. She filters to "Food" category
  4. She notices she always chooses Thai food on Fridays
  5. She updates a decision with outcome: "Good choice, felt satisfied"

Epic 2: Deep Reflection Mode

User Story 2.1: Multi-Step Guided Framework

As a user facing a complex decision I want to be guided through a structured reflection process So that I can thoroughly evaluate all aspects

Acceptance Criteria

  • User selects "Deep Reflection" mode
  • AI provides step-by-step prompts
  • Each step focuses on specific aspect (values, stakeholders, consequences, etc.)
  • User can save progress and return later
  • Final summary synthesizes all inputs

Use Case

  1. Marcus faces job offer decision (current company vs. new offer)
  2. He selects Deep Reflection mode
  3. Step 1: AI asks about personal values - he prioritizes learning, work-life balance, impact
  4. Step 2: AI prompts for stakeholder impact - considers family, finances, career growth
  5. Step 3: AI guides through pros/cons for each option
  6. Step 4: AI explores future scenarios for each choice
  7. Step 5: AI identifies potential biases (status quo bias)
  8. Step 6: Final recommendation with comprehensive reasoning

User Story 2.2: Values Alignment

As a user I want to align my decision with my personal values So that I make choices that reflect what matters most to me

Acceptance Criteria

  • User can define or select personal values
  • AI assesses how each option aligns with stated values
  • Visual representation shows alignment scores
  • Values are saved for future decisions
  • User can update values over time

Use Case

  1. Emma is deciding between two freelance projects
  2. She identifies values: Creativity, Financial stability, Flexibility
  3. Project A: High-paying, strict deadlines, corporate work
  4. Project B: Lower pay, creative freedom, flexible schedule
  5. AI shows alignment: A (70% financial, 30% creativity), B (90% creativity, 80% flexibility)
  6. Emma sees Project B better aligns with 2 of 3 top values
  7. She chooses Project B with confidence

Epic 3: Decision Journal & Follow-ups

User Story 3.1: Outcome Tracking

As a user I want to track the outcomes of my decisions So that I can learn what types of choices work well for me

Acceptance Criteria

  • User receives follow-up prompts after decision (configurable timing)
  • User can rate decision outcome (1-5 stars)
  • User can add notes about what happened
  • Patterns are identified across decision outcomes
  • Insights are shown on personal dashboard

Use Case

  1. Sarah decided to try a new restaurant (Solus recommended it)
  2. 2 days later, Solus prompts: "How was your experience at [Restaurant]?"
  3. Sarah rates 5 stars and notes: "Great food, perfect for date night"
  4. Over time, Solus learns Sarah values ambiance for dinner dates
  5. Future restaurant recommendations factor in this preference

User Story 3.2: Pattern Recognition

As a user I want to see patterns in my decision-making So that I can understand my preferences and improve future choices

Acceptance Criteria

  • Dashboard shows decision patterns (categories, frequency, outcomes)
  • Insights are generated from aggregated data
  • Visualizations show trends over time
  • Recommendations improve based on learned patterns
  • User can see what types of decisions they struggle with

Use Case

  1. Marcus views his Decision Journal after 3 months
  2. Dashboard shows: "You made 45 decisions this quarter"
  3. Insight: "You're happiest with decisions made quickly (average satisfaction: 4.2/5)"
  4. Pattern: "Career decisions made over >2 weeks have lower satisfaction (3.5/5)"
  5. Recommendation: "Consider setting decision deadlines to avoid overthinking"
  6. Marcus adjusts his approach based on personal data

Epic 4: User Onboarding & Account Management

User Story 4.1: Seamless Onboarding

As a new user I want to quickly understand how Solus works So that I can start making better decisions immediately

Acceptance Criteria

  • Simple sign-up flow (email or Google OAuth)
  • Interactive tutorial demonstrates Quick Decision mode
  • Sample decision walkthrough shows AI capabilities
  • User can skip tutorial if desired
  • Onboarding completes in <2 minutes

User Story 4.2: Premium Subscription

As a frequent user I want to upgrade to premium for unlimited access So that I can use Solus without daily limits

Acceptance Criteria

  • Clear comparison of Free vs. Premium features
  • Seamless payment flow (Stripe integration)
  • Instant access to premium features after payment
  • Monthly and annual billing options
  • Easy cancellation process

Feature Requirements

Phase 1: MVP Features

1. Authentication & User Management

Functional Requirements

  • FR-1.1: Users can sign up with email and password
  • FR-1.2: Users can sign in with Google OAuth
  • FR-1.3: Users can reset password via email
  • FR-1.4: Users can update profile information
  • FR-1.5: Users can delete their account and all data

Non-Functional Requirements

  • NFR-1.1: Authentication must use Firebase Auth
  • NFR-1.2: Passwords must be encrypted with bcrypt
  • NFR-1.3: Session tokens expire after 30 days
  • NFR-1.4: Account deletion must comply with GDPR (permanent deletion)

2. Quick Decision Mode

Functional Requirements

  • FR-2.1: Users can input decision via voice (speech-to-text)
  • FR-2.2: Users can input decision via text (manual typing)
  • FR-2.3: AI extracts decision title, options, and context from input
  • FR-2.4: Users can review and edit AI-extracted information
  • FR-2.5: AI generates recommendation with reasoning
  • FR-2.6: Users can accept, reject, or modify recommendation
  • FR-2.7: Decision is automatically saved to history
  • FR-2.8: Users can categorize decisions (Food, Entertainment, Career, etc.)
  • FR-2.9: Users can add manual context factors
  • FR-2.10: Users can input "gut feeling" for AI to consider

Non-Functional Requirements

  • NFR-2.1: Speech-to-text accuracy >90% in quiet environments
  • NFR-2.2: AI recommendation generated in <3 seconds
  • NFR-2.3: Voice input supports English (initial release)
  • NFR-2.4: AI uses Gemini Flash model for speed
  • NFR-2.5: Recommendations must include confidence level

Technical Implementation

  • Web Speech API for speech-to-text
  • Gemini Flash AI model for extraction and recommendation
  • Zod schemas for structured output validation
  • Firestore for decision storage

3. Decision Journal & Follow-ups

Functional Requirements

  • FR-3.1: All decisions automatically saved to user's journal
  • FR-3.2: Users receive follow-up prompts (configurable timing)
  • FR-3.3: Users can rate decision outcomes (1-5 stars)
  • FR-3.4: Users can add notes about decision results
  • FR-3.5: Dashboard displays decision history
  • FR-3.6: Decisions can be filtered by category, date, outcome
  • FR-3.7: Search functionality for decision history
  • FR-3.8: Insights generated from decision patterns

Non-Functional Requirements

  • NFR-3.1: Follow-up prompts sent via in-app notifications
  • NFR-3.2: Decision history loads in <1 second
  • NFR-3.3: Pattern recognition runs weekly via scheduled job
  • NFR-3.4: Insights updated daily

Technical Implementation

  • Firebase Cloud Functions for scheduled follow-ups
  • Firestore queries for filtering and search
  • Pattern recognition algorithm analyzes outcomes
  • Dashboard visualizations with recharts library

4. Progressive Web App (PWA)

Functional Requirements

  • FR-4.1: App installable to home screen (iOS, Android, Desktop)
  • FR-4.2: App works offline (view past decisions)
  • FR-4.3: App caches AI responses for offline access
  • FR-4.4: App syncs data when connection restored
  • FR-4.5: App shows connection status indicator

Non-Functional Requirements

  • NFR-4.1: Lighthouse PWA score >90
  • NFR-4.2: Service worker caches critical assets
  • NFR-4.3: Offline functionality gracefully degrades
  • NFR-4.4: App size <5MB (initial bundle)
  • NFR-4.5: Works on Chrome, Safari, Firefox, Edge

Technical Implementation

  • vite-plugin-pwa for service worker generation
  • Workbox for caching strategies
  • IndexedDB for offline data storage

5. Responsive Design

Functional Requirements

  • FR-5.1: UI optimized for mobile devices (320px - 768px)
  • FR-5.2: UI adapts to tablet (768px - 1024px)
  • FR-5.3: UI scales for desktop (1024px+)
  • FR-5.4: Touch-friendly buttons and inputs (44px minimum)
  • FR-5.5: Accessible keyboard navigation

Non-Functional Requirements

  • NFR-5.1: Mobile-first design approach
  • NFR-5.2: Touch targets meet WCAG 2.1 guidelines
  • NFR-5.3: Responsive images with lazy loading
  • NFR-5.4: Supports portrait and landscape orientations

Phase 2: Enhanced Features (V2)

6. Deep Reflection Mode

Functional Requirements

  • FR-6.1: Multi-step guided framework for complex decisions
  • FR-6.2: Values alignment assessment
  • FR-6.3: Stakeholder impact analysis
  • FR-6.4: Weighted pros/cons comparison
  • FR-6.5: Future scenario visualization
  • FR-6.6: Cognitive bias identification
  • FR-6.7: Save progress and resume later
  • FR-6.8: Final synthesis and recommendation

Non-Functional Requirements

  • NFR-6.1: Uses Gemini Pro model for deeper analysis
  • NFR-6.2: Complete framework in 10-15 minutes
  • NFR-6.3: Progress auto-saved every 30 seconds

7. Quick Templates Library

Functional Requirements

  • FR-7.1: Pre-built templates for common decisions
  • FR-7.2: Users can save custom templates
  • FR-7.3: One-tap decision from saved template
  • FR-7.4: Template categories (Food, Entertainment, Shopping, etc.)
  • FR-7.5: Share templates with other users (optional)

8. Premium Features

Functional Requirements

  • FR-8.1: Subscription management (upgrade, downgrade, cancel)
  • FR-8.2: Unlimited quick decisions (vs. 10/day free)
  • FR-8.3: Unlimited deep reflections (vs. 3/month free)
  • FR-8.4: Advanced analytics dashboard
  • FR-8.5: Priority AI model access (faster responses)
  • FR-8.6: Export decision data (CSV, JSON)
  • FR-8.7: Premium-only templates

Non-Functional Requirements

  • NFR-8.1: Payment processing via Stripe
  • NFR-8.2: Subscription status checked on each request
  • NFR-8.3: Grace period for failed payments (7 days)
  • NFR-8.4: Pro-rated refunds for annual subscriptions

Phase 3: Advanced Features (V3)

9. Advanced Pattern Learning

Functional Requirements

  • FR-9.1: Cross-user pattern identification (anonymized)
  • FR-9.2: Seasonal and contextual awareness
  • FR-9.3: Preference prediction based on history
  • FR-9.4: Mood-based recommendations
  • FR-9.5: Time-of-day preferences

10. Integrations

Functional Requirements

  • FR-10.1: Calendar integration (Google Calendar, Apple Calendar)
  • FR-10.2: Task manager integration (Todoist, Notion)
  • FR-10.3: Weather-based context (for location decisions)
  • FR-10.4: Smart home integration (optional)

11. Collaborative Decisions

Functional Requirements

  • FR-11.1: Share decision with friends/family for input
  • FR-11.2: Group decision mode with multiple voters
  • FR-11.3: Consensus building tools
  • FR-11.4: Anonymous voting option

User Experience Requirements

UX Principles

  1. Simplicity: Every screen should have one primary action
  2. Speed: Users should complete quick decisions in <30 seconds
  3. Clarity: AI reasoning must be understandable to average users
  4. Delight: Micro-interactions provide positive feedback
  5. Trust: Transparent about AI limitations and data usage

Key User Flows

Flow 1: Quick Decision (Voice Input)

1. User opens app → Dashboard
2. Taps "Quick Decision" button
3. Taps microphone icon
4. Speaks decision aloud
5. Reviews AI-extracted info
6. Edits if needed (optional)
7. Taps "Get Recommendation"
8. Reviews AI recommendation
9. Accepts or customizes
10. Decision saved automatically

Time to complete: <30 seconds


Flow 2: Quick Decision (Text Input)

1. User opens app → Dashboard
2. Taps "Quick Decision" button
3. Enters decision title manually
4. Adds options (2-5)
5. Adds context (optional)
6. Taps "Get Recommendation"
7. Reviews AI recommendation
8. Accepts or customizes
9. Decision saved automatically

Time to complete: 1-2 minutes


Flow 3: View Decision History

1. User opens app → Dashboard
2. Scrolls to "Recent Decisions" section
3. Taps "View All"
4. Sees list of past decisions
5. Filters by category (optional)
6. Taps on a decision to view details
7. Sees original decision, AI recommendation, and outcome (if logged)

Time to complete: 10-30 seconds


Flow 4: Decision Follow-up

1. User receives notification: "How did your decision turn out?"
2. Taps notification → Opens decision detail
3. Rates outcome (1-5 stars)
4. Adds optional notes
5. Submits feedback
6. Returns to dashboard

Time to complete: <1 minute


Design System

Colors

  • Primary: Solus Purple (#7C3AED)
  • Secondary: Soft Blue (#60A5FA)
  • Success: Green (#10B981)
  • Warning: Yellow (#F59E0B)
  • Error: Red (#EF4444)
  • Neutral: Gray scale (#F9FAFB to #111827)

Typography

  • Headings: Inter Bold
  • Body: Inter Regular
  • Mono: Jetbrains Mono (for code)

Components

  • Use shadcn/ui component library
  • Mobile-first responsive design
  • Touch targets minimum 44x44px
  • Consistent spacing (4px, 8px, 16px, 24px, 32px)

Animations

  • Micro-interactions for button presses (scale, ripple)
  • Smooth transitions (200-300ms)
  • Loading states with skeleton screens
  • Success animations for completed actions

Technical Requirements

Architecture

Frontend

  • React 19 with TypeScript
  • Vite for build tooling
  • Tailwind CSS v3 for styling
  • shadcn/ui for component library
  • Vertical slice architecture (feature-based organization)

Backend

  • Firebase Authentication
  • Firestore (NoSQL database)
  • Firebase Cloud Functions (serverless)
  • Firebase Storage (future: audio recordings, exports)

AI/ML

  • Google Gemini AI (via Vercel AI SDK)
    • Gemini Flash latest for quick decisions
    • Gemini Pro latest for deep reflections
  • Zod for schema validation
  • Structured output with generateObject()
  • Graceful fallbacks for AI failures

State Management

  • React Context API for auth and theme
  • Local state (useState) for component state
  • Zustand (optional, for future complex state)

Testing

  • Vitest for unit and integration tests
  • React Testing Library for component tests
  • 90%+ coverage for critical features
  • Functional/integration tests preferred

CI/CD

  • GitHub Actions for automated testing
  • Code quality checks (ESLint, TypeScript)
  • Automated releases with Release Please
  • Dependabot for dependency updates

Infrastructure Requirements

Hosting

  • Vercel or Firebase Hosting for frontend
  • Firebase Cloud Functions for backend

Database

  • Firestore collections:
    • users/ - User profiles and settings
    • quickDecisions/ - Quick decision data
    • deepDecisions/ - Deep reflection data
    • reflections/ - Post-decision reflections
    • templates/ - Decision templates (future)
    • subscriptions/ - Premium subscription data (future)

API Keys Required

  • Firebase (Auth, Firestore, Functions)
  • Google Gemini API
  • Stripe (for payments, Phase 2)

Performance Requirements

  • Page load time: <2 seconds (3G connection)
  • Time to Interactive (TTI): <3 seconds
  • First Contentful Paint (FCP): <1.5 seconds
  • Lighthouse score: >90 for all metrics
  • AI response time: <3 seconds for quick decisions
  • AI response time: <5 seconds for deep reflections

Security Requirements

  • HTTPS only (enforced)
  • Firebase Security Rules for data access
  • API keys stored in environment variables
  • Input sanitization for XSS prevention
  • Rate limiting for AI API calls (100/user/day)
  • GDPR compliance (data export, deletion)

Scalability

  • Support 10,000 concurrent users (Phase 1)
  • Support 100,000 concurrent users (Phase 2)
  • Firestore auto-scaling
  • Cloud Functions auto-scaling
  • CDN for static assets

Monitoring & Analytics

  • Firebase Analytics for usage tracking
  • Sentry for error tracking
  • Google Analytics for web analytics (optional)
  • Custom dashboard for business metrics

Success Metrics

North Star Metric

Decisions Completed Per Week Per User

This metric indicates user engagement and value derived from the product.

Target: 5 decisions/user/week (MVP), 10 decisions/user/week (V2)


Key Performance Indicators (KPIs)

Product Metrics

Metric Target (MVP) Target (V2) Measurement
Decision Completion Rate 80% 85% % of started decisions that are finished
Average Decision Time (Quick) <30 seconds <20 seconds Time from input to recommendation
Average Decision Time (Deep) N/A (not in MVP) 10-15 minutes Time to complete full framework
AI Recommendation Accuracy 85% 90% % of recommendations user agrees with
User Satisfaction (NPS) 40 60 Net Promoter Score

Engagement Metrics

Metric Target (MVP) Target (V2) Measurement
Day-1 Retention 60% 70% % of users who return day after signup
Day-7 Retention 40% 50% % of users active 7 days after signup
Day-30 Retention 25% 35% % of users active 30 days after signup
Weekly Active Users (WAU) 5,000 50,000 Unique users active in past 7 days
Monthly Active Users (MAU) 10,000 100,000 Unique users active in past 30 days

Business Metrics

Metric Target (MVP) Target (V2) Measurement
Free to Premium Conversion 3% 5% % of free users who upgrade
Monthly Recurring Revenue (MRR) $1,000 $10,000 Total recurring revenue per month
Customer Acquisition Cost (CAC) <$10 <$5 Cost to acquire one user
Customer Lifetime Value (LTV) >$50 >$100 Revenue per user over lifetime
LTV:CAC Ratio >3:1 >10:1 Ratio of lifetime value to acquisition cost
Churn Rate <10% <5% % of premium users who cancel

Technical Metrics

Metric Target Measurement
Uptime 99.5% % of time service is available
Page Load Time <2 seconds Time to fully load page
API Response Time <500ms Average API response time
AI Response Time <3 seconds Time to generate AI recommendation
Test Coverage >90% % of code covered by tests
Lighthouse PWA Score >90 Google Lighthouse score

User Feedback Metrics

  • In-app feedback: "Was this recommendation helpful?" (thumbs up/down)
  • Follow-up surveys: Email surveys to random sample of users monthly
  • App store reviews: Monitor ratings and reviews on iOS/Android
  • Support tickets: Track common issues and feature requests
  • User interviews: Conduct 10 interviews per quarter

Risks & Mitigations

Technical Risks

Risk Impact Probability Mitigation
AI API rate limiting or costs exceed budget High Medium Implement caching, rate limiting, fallback to simpler models
Firebase costs scale unexpectedly High Medium Monitor costs daily, optimize queries, set spending alerts
Speech-to-text accuracy too low Medium Medium Provide manual text input option, test in various environments
PWA compatibility issues on iOS Medium Low Extensive testing on Safari, provide fallback web app
Security vulnerability exposed High Low Regular security audits, automated scanning, bug bounty program

Business Risks

Risk Impact Probability Mitigation
Low user adoption High Medium Extensive user testing, iterate on onboarding, referral program
Users don't convert to premium High Medium Clearly differentiate free vs. premium, A/B test pricing
Competitors launch similar product Medium High Focus on unique value (voice, journal, quality), build brand
Users don't trust AI recommendations High Low Transparent reasoning, allow user override, build trust gradually
Legal issues with decision guidance Medium Low Clear disclaimers, boundaries for medical/legal topics

Product Risks

Risk Impact Probability Mitigation
Users don't complete decisions High Medium Simplify flow, reduce steps, save progress automatically
AI recommendations perceived as low quality High Medium Continuous model improvement, user feedback loop, A/B testing
Feature bloat makes app complex Medium Medium Stick to core value, ruthlessly prioritize, user testing
Decision Journal low adoption Medium Medium Automated follow-ups, show value early, gamification
Voice input not used Low Medium Educate users on benefits, make it prominent, optimize UX

Dependencies

External Dependencies

Critical (Required for MVP)

  • Firebase (Auth, Firestore, Hosting)
  • Google Gemini AI API
  • Vercel AI SDK
  • Web Speech API (browser native)

Important (Required for V2)

  • Stripe (payment processing)
  • Email service (SendGrid or similar)
  • Analytics platform (Google Analytics or Mixpanel)

Nice-to-have (Future)

  • Calendar APIs (Google, Apple)
  • Task manager APIs (Todoist, Notion)
  • Weather API
  • SMS notifications (Twilio)

Internal Dependencies

Team Dependencies

  • Design team: UI/UX mockups, branding, illustrations
  • Development team: Frontend, backend, AI integration
  • QA team: Testing, bug tracking
  • Marketing team: Go-to-market strategy, content

Milestone Dependencies

  • Phase 1 (MVP) must complete before Phase 2 begins
  • User testing must validate MVP before V2 feature development
  • Premium features require payment integration (Stripe setup)

Development Phases

Phase 1: MVP (Months 1-3)

Goal: Launch functional product with core Quick Decision mode

Features

  • ✅ User authentication (email, Google OAuth)
  • ✅ Quick Decision mode (voice and text input)
  • ✅ AI recommendation engine (Gemini Flash)
  • ✅ Decision Journal with automatic saving
  • ✅ Follow-up prompts and outcome tracking
  • ✅ Responsive design (mobile-first PWA)
  • ✅ Basic analytics dashboard

Success Criteria

  • 1,000 beta users
  • 70% decision completion rate
  • 30% Day-7 retention
  • <3 second AI response time

Timeline: 3 months


Phase 2: Enhanced Product (Months 4-6)

Goal: Add Deep Reflection mode and premium features

Features

  • Deep Reflection mode with multi-step framework
  • Values alignment assessment
  • Cognitive bias identification
  • Quick Templates Library
  • Premium subscription (Stripe integration)
  • Advanced analytics dashboard
  • Enhanced AI (Gemini Pro for deep decisions)

Success Criteria

  • 10,000 active users
  • 5% free-to-premium conversion
  • $5,000 MRR
  • NPS >50

Timeline: 3 months


Phase 3: Advanced Platform (Months 7-12)

Goal: Scale product with integrations and collaborative features

Features

  • Advanced pattern learning
  • Calendar integration
  • Task manager integration
  • Collaborative decision-making
  • Mood and context awareness
  • Visual decision maps
  • Plugin/extension system

Success Criteria

  • 100,000 active users
  • $50,000 MRR
  • 50% Day-30 retention
  • NPS >60

Timeline: 6 months


Appendix

A. Glossary

  • Decision: A choice between two or more options that a user needs to make
  • Quick Decision: Simple, everyday choice resolved in <30 seconds
  • Deep Reflection: Complex decision requiring structured analysis
  • Decision Journal: Historical record of all user decisions and outcomes
  • Follow-up: Prompt sent to user after decision to track outcome
  • Pattern: Recurring preference or behavior identified from decision history
  • Values Alignment: Matching decision options to user's stated values
  • Cognitive Bias: Mental shortcut that may lead to suboptimal decisions
  • Recommendation: AI-suggested option with reasoning

B. References

C. Revision History

Version Date Author Changes
1.0.0 2026-01-21 Claude AI Initial PRD creation

Document End