diff --git a/docs-mintlify/docs/data-modeling/concepts/calculated-members.mdx b/docs-mintlify/docs/data-modeling/concepts/calculated-members.mdx
index 62257a87e3cc9..1288e1bdce365 100644
--- a/docs-mintlify/docs/data-modeling/concepts/calculated-members.mdx
+++ b/docs-mintlify/docs/data-modeling/concepts/calculated-members.mdx
@@ -207,7 +207,7 @@ cube(`users`, {
     },
 
     purchases_to_users_ratio: {
-      sql: `100.0 * ${orders.purchases} / ${CUBE.count}`,
+      sql: `1.0 * ${orders.purchases} / ${CUBE.count}`,
       type: `number`,
       format: `percent`
     }
diff --git a/docs-mintlify/docs/data-modeling/overview.mdx b/docs-mintlify/docs/data-modeling/overview.mdx
index 71c11245e1b5c..4c03bdb4a9de9 100644
--- a/docs-mintlify/docs/data-modeling/overview.mdx
+++ b/docs-mintlify/docs/data-modeling/overview.mdx
@@ -286,7 +286,7 @@ measure via an API, the following SQL will be generated:
 
 ```sql
 SELECT
-  100.0 * COUNT(
+  1.0 * COUNT(
     CASE WHEN (users.paying = 'true') THEN users.id END
   ) / COUNT(users.id) AS paying_percentage
 FROM users
diff --git a/docs-mintlify/docs/getting-started/cloud/create-data-model.mdx b/docs-mintlify/docs/getting-started/cloud/create-data-model.mdx
index 59739c097d5b4..1c125c2de57a2 100644
--- a/docs-mintlify/docs/getting-started/cloud/create-data-model.mdx
+++ b/docs-mintlify/docs/getting-started/cloud/create-data-model.mdx
@@ -109,7 +109,7 @@ within the `measures` block.
 ```yaml
 - name: completed_percentage
   type: number
-  sql: "(100.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
+  sql: "(1.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
   format: percent
 ```
 
@@ -156,7 +156,7 @@ cubes:
 
       - name: completed_percentage
         type: number
-        sql: "(100.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
+        sql: "(1.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
         format: percent
 ```
 
diff --git a/docs-mintlify/recipes/data-modeling/cohort-retention.mdx b/docs-mintlify/recipes/data-modeling/cohort-retention.mdx
index 4a66106a37678..28cfd4fd63db0 100644
--- a/docs-mintlify/recipes/data-modeling/cohort-retention.mdx
+++ b/docs-mintlify/recipes/data-modeling/cohort-retention.mdx
@@ -139,7 +139,7 @@ cubes:
           - users.email
 
       - name: percentage_of_active
-        sql: "100.0 * {total_active_count} / NULLIF({total_count}, 0)"
+        sql: "1.0 * {total_active_count} / NULLIF({total_count}, 0)"
         type: number
         format: percent
         drill_members:
@@ -168,7 +168,7 @@ cube(`monthly_retention`, {
     },
 
     percentage_of_active: {
-      sql: `100.0 * ${total_active_count} / NULLIF(${total_count}, 0)`,
+      sql: `1.0 * ${total_active_count} / NULLIF(${total_count}, 0)`,
       type: `number`,
       format: `percent`,
       drill_members: [
diff --git a/docs-mintlify/recipes/data-modeling/event-analytics.mdx b/docs-mintlify/recipes/data-modeling/event-analytics.mdx
index 29a9e075b08dd..929f1e4fb56a0 100644
--- a/docs-mintlify/recipes/data-modeling/event-analytics.mdx
+++ b/docs-mintlify/recipes/data-modeling/event-analytics.mdx
@@ -739,7 +739,7 @@ cubes:
           - - sql: "{is_bounced} = 'True'
 
       - name: bounce_rate
-        sql: "100.00 * {bounced_count} / NULLIF({count}, 0)"
+        sql: "1.0 * {bounced_count} / NULLIF({count}, 0)"
         type: number
         format: percent
 ```
@@ -770,7 +770,7 @@ cube("sessions", {
     },
 
     bounce_rate: {
-      sql: `100.00 * ${bounced_count} / NULLIF(${count}, 0)`,
+      sql: `1.0 * ${bounced_count} / NULLIF(${count}, 0)`,
       type: `number`,
       format: `percent`
     }
@@ -846,7 +846,7 @@ cube("sessions", {
 
     repeat_percent: {
       description: `Percent of Repeat Sessions`,
-      sql: `100.00 * ${repeat_count} / NULLIF(${count}, 0)`,
+      sql: `1.0 * ${repeat_count} / NULLIF(${count}, 0)`,
       type: `number`,
       format: `percent`
     }
@@ -875,7 +875,7 @@ cubes:
 
       - name: repeat_percent
         description: Percent of Repeat Sessions
-        sql: "100.00 * {repeat_count} / NULLIF({count}, 0)"
+        sql: "1.0 * {repeat_count} / NULLIF({count}, 0)"
         type: number
         format: percent
 
diff --git a/docs-mintlify/recipes/data-modeling/using-dynamic-measures.mdx b/docs-mintlify/recipes/data-modeling/using-dynamic-measures.mdx
index 75ed985dd8399..ce31291f272cd 100644
--- a/docs-mintlify/recipes/data-modeling/using-dynamic-measures.mdx
+++ b/docs-mintlify/recipes/data-modeling/using-dynamic-measures.mdx
@@ -41,7 +41,7 @@ const createPercentageMeasure = (status) => ({
     sql: (CUBE) =>
       `ROUND(${CUBE[`total_${status}_orders`]}::NUMERIC / ${
         CUBE.total_orders
-      }::NUMERIC * 100.0, 2)`
+      }::NUMERIC, 2)`
   }
 })
 
diff --git a/docs-mintlify/reference/core-data-apis/sql-api/query-format.mdx b/docs-mintlify/reference/core-data-apis/sql-api/query-format.mdx
index 4ffb6d7cc23e6..6dc2a5ab976c2 100644
--- a/docs-mintlify/reference/core-data-apis/sql-api/query-format.mdx
+++ b/docs-mintlify/reference/core-data-apis/sql-api/query-format.mdx
@@ -256,7 +256,7 @@ cubes:
 
       - name: completed_percentage
         type: number
-        sql: "(100.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
+        sql: "(1.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
         format: percent
 ```
 
diff --git a/docs/content/product/apis-integrations/core-data-apis/sql-api/query-format.mdx b/docs/content/product/apis-integrations/core-data-apis/sql-api/query-format.mdx
index e0549e94196b3..bb77c7cfbf373 100644
--- a/docs/content/product/apis-integrations/core-data-apis/sql-api/query-format.mdx
+++ b/docs/content/product/apis-integrations/core-data-apis/sql-api/query-format.mdx
@@ -256,7 +256,7 @@ cubes:
 
       - name: completed_percentage
         type: number
-        sql: "(100.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
+        sql: "(1.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
         format: percent
 ```
 
diff --git a/docs/content/product/data-modeling/concepts/calculated-members.mdx b/docs/content/product/data-modeling/concepts/calculated-members.mdx
index 9c4c71eb729fd..071557ef3ec79 100644
--- a/docs/content/product/data-modeling/concepts/calculated-members.mdx
+++ b/docs/content/product/data-modeling/concepts/calculated-members.mdx
@@ -158,7 +158,7 @@ cube(`users`, {
     },
 
     purchases_to_users_ratio: {
-      sql: `100.0 * ${orders.purchases} / ${CUBE.count}`,
+      sql: `1.0 * ${orders.purchases} / ${CUBE.count}`,
       type: `number`,
       format: `percent`
     }
diff --git a/docs/content/product/data-modeling/overview.mdx b/docs/content/product/data-modeling/overview.mdx
index bf9ac86d5e32a..d8a091e313cb0 100644
--- a/docs/content/product/data-modeling/overview.mdx
+++ b/docs/content/product/data-modeling/overview.mdx
@@ -283,7 +283,7 @@ measure via an API, the following SQL will be generated:
 
 ```sql
 SELECT
-  100.0 * COUNT(
+  1.0 * COUNT(
     CASE WHEN (users.paying = 'true') THEN users.id END
   ) / COUNT(users.id) AS paying_percentage
 FROM users
diff --git a/docs/content/product/data-modeling/recipes/cohort-retention.mdx b/docs/content/product/data-modeling/recipes/cohort-retention.mdx
index d298ba8ad9fe6..01f4b9279b770 100644
--- a/docs/content/product/data-modeling/recipes/cohort-retention.mdx
+++ b/docs/content/product/data-modeling/recipes/cohort-retention.mdx
@@ -139,7 +139,7 @@ cubes:
           - users.email
 
       - name: percentage_of_active
-        sql: "100.0 * {total_active_count} / NULLIF({total_count}, 0)"
+        sql: "1.0 * {total_active_count} / NULLIF({total_count}, 0)"
         type: number
         format: percent
         drill_members:
@@ -168,7 +168,7 @@ cube(`monthly_retention`, {
     },
 
     percentage_of_active: {
-      sql: `100.0 * ${total_active_count} / NULLIF(${total_count}, 0)`,
+      sql: `1.0 * ${total_active_count} / NULLIF(${total_count}, 0)`,
       type: `number`,
       format: `percent`,
       drill_members: [
diff --git a/docs/content/product/data-modeling/recipes/event-analytics.mdx b/docs/content/product/data-modeling/recipes/event-analytics.mdx
index e047accf8136d..9f2f5cf8745aa 100644
--- a/docs/content/product/data-modeling/recipes/event-analytics.mdx
+++ b/docs/content/product/data-modeling/recipes/event-analytics.mdx
@@ -742,7 +742,7 @@ cube("sessions", {
     },
 
     bounce_rate: {
-      sql: `100.00 * ${bounced_count} / NULLIF(${count}, 0)`,
+      sql: `1.0 * ${bounced_count} / NULLIF(${count}, 0)`,
       type: `number`,
       format: `percent`
     }
@@ -770,7 +770,7 @@ cubes:
           - - sql: "{is_bounced} = 'True'
 
       - name: bounce_rate
-        sql: "100.00 * {bounced_count} / NULLIF({count}, 0)"
+        sql: "1.0 * {bounced_count} / NULLIF({count}, 0)"
         type: number
         format: percent
 ```
@@ -843,7 +843,7 @@ cube("sessions", {
 
     repeat_percent: {
       description: `Percent of Repeat Sessions`,
-      sql: `100.00 * ${repeat_count} / NULLIF(${count}, 0)`,
+      sql: `1.0 * ${repeat_count} / NULLIF(${count}, 0)`,
       type: `number`,
       format: `percent`
     }
@@ -872,7 +872,7 @@ cubes:
 
       - name: repeat_percent
         description: Percent of Repeat Sessions
-        sql: "100.00 * {repeat_count} / NULLIF({count}, 0)"
+        sql: "1.0 * {repeat_count} / NULLIF({count}, 0)"
         type: number
         format: percent
 
diff --git a/docs/content/product/data-modeling/recipes/using-dynamic-measures.mdx b/docs/content/product/data-modeling/recipes/using-dynamic-measures.mdx
index a4e4c307857dd..5e3237d20d016 100644
--- a/docs/content/product/data-modeling/recipes/using-dynamic-measures.mdx
+++ b/docs/content/product/data-modeling/recipes/using-dynamic-measures.mdx
@@ -38,7 +38,7 @@ const createPercentageMeasure = (status) => ({
     sql: (CUBE) =>
       `ROUND(${CUBE[`total_${status}_orders`]}::NUMERIC / ${
         CUBE.total_orders
-      }::NUMERIC * 100.0, 2)`
+      }::NUMERIC, 2)`
   }
 })
 
diff --git a/docs/content/product/getting-started/cloud/create-data-model.mdx b/docs/content/product/getting-started/cloud/create-data-model.mdx
index c591c8b988826..79793dd372823 100644
--- a/docs/content/product/getting-started/cloud/create-data-model.mdx
+++ b/docs/content/product/getting-started/cloud/create-data-model.mdx
@@ -107,7 +107,7 @@ within the `measures` block.
 ```yaml
 - name: completed_percentage
   type: number
-  sql: "(100.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
+  sql: "(1.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
   format: percent
 ```
 
@@ -154,7 +154,7 @@ cubes:
 
       - name: completed_percentage
         type: number
-        sql: "(100.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
+        sql: "(1.0 * {CUBE.completed_count} / NULLIF({CUBE.count}, 0))"
         format: percent
 ```
 
diff --git a/examples/recipes/active-users/schema/ActiveUsers.js b/examples/recipes/active-users/schema/ActiveUsers.js
index 2e87fc5d4a6e6..b455206fb0c1d 100644
--- a/examples/recipes/active-users/schema/ActiveUsers.js
+++ b/examples/recipes/active-users/schema/ActiveUsers.js
@@ -31,7 +31,7 @@ cube(`ActiveUsers`, {
 
     wauToMau: {
       title: `WAU to MAU`,
-      sql: `100.000 * ${weeklyActiveUsers} / NULLIF(${monthlyActiveUsers}, 0)`,
+      sql: `1.0 * ${weeklyActiveUsers} / NULLIF(${monthlyActiveUsers}, 0)`,
       type: `number`,
       format: `percent`,
     },
diff --git a/examples/recipes/referencing-dynamic-measures/schema/Orders.js b/examples/recipes/referencing-dynamic-measures/schema/Orders.js
index 56363fe9208e8..dc960ca1b39f2 100644
--- a/examples/recipes/referencing-dynamic-measures/schema/Orders.js
+++ b/examples/recipes/referencing-dynamic-measures/schema/Orders.js
@@ -22,7 +22,7 @@ const createPercentageMeasure = (status) => ({
     format: `percent`,
     title: `Percentage of ${status} orders`,
     sql: (CUBE) =>
-      `ROUND(${CUBE[`Total_${status}_orders`]}::numeric / ${CUBE.totalOrders}::numeric * 100.0, 2)`,
+      `ROUND(${CUBE[`Total_${status}_orders`]}::numeric / ${CUBE.totalOrders}::numeric, 2)`,
   },
 });
 
diff --git a/packages/cubejs-schema-compiler/src/extensions/Funnels.ts b/packages/cubejs-schema-compiler/src/extensions/Funnels.ts
index d5a8d5bce714b..b24861ef9d12e 100644
--- a/packages/cubejs-schema-compiler/src/extensions/Funnels.ts
+++ b/packages/cubejs-schema-compiler/src/extensions/Funnels.ts
@@ -45,7 +45,7 @@ ${eventJoin.join('\nLEFT JOIN\n')}
           shown: false
         },
         conversionsPercent: {
-          sql: (conversions, firstStepConversions) => `CASE WHEN ${firstStepConversions} > 0 THEN 100.0 * ${conversions} / ${firstStepConversions} ELSE NULL END`,
+          sql: (conversions, firstStepConversions) => `CASE WHEN ${firstStepConversions} > 0 THEN 1.0 * ${conversions} / ${firstStepConversions} ELSE NULL END`,
           type: 'number',
           format: 'percent'
         }
diff --git a/packages/cubejs-schema-compiler/test/unit/fixtures/calendar_orders.yml b/packages/cubejs-schema-compiler/test/unit/fixtures/calendar_orders.yml
index c0ffd1e03c45f..6710462892c44 100644
--- a/packages/cubejs-schema-compiler/test/unit/fixtures/calendar_orders.yml
+++ b/packages/cubejs-schema-compiler/test/unit/fixtures/calendar_orders.yml
@@ -59,7 +59,7 @@ cubes:
           - sql: "{CUBE}.status = 'completed'"
 
       - name: completed_percentage
-        sql: "({completed_count} / NULLIF({count}, 0)) * 100.0"
+        sql: "1.0 * {completed_count} / NULLIF({count}, 0)"
         type: number
         format: percent