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<!DOCTYPE html>
<html lang="en">
<head>
<title>Tom Cavill is a product designer in London</title>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="description" content="Independent software product designer. Previously led design at Supercritical, Heygo, Facebook and others; co-founded Bricklane.">
<meta name="author" content="Tom Cavill - @tomcavill">
<meta property="og:title" content="Tom Cavill is a product designer in London">
<meta property="og:description" content="Independent software product designer. Previously led design at Supercritical, Heygo, Facebook and others; co-founded Bricklane.">
<meta property="og:type" content="website">
<meta property="og:url" content="https://tomcavill.com/">
<meta property="og:image" content="https://tomcavill.com/images/ogmeta.png">
<meta property="og:image:type" content="image/png">
<meta property="og:image:width" content="1240">
<meta property="og:image:height" content="700">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Tom Cavill is a product designer in London">
<meta name="twitter:description" content="Independent software product designer. Previously led design at Supercritical, Heygo, Facebook and others; co-founded Bricklane.">
<meta name="twitter:image" content="https://tomcavill.com/images/ogmeta.png">
<link rel="stylesheet" type="text/css" href="styles.css">
<link rel="icon" type="image/png" sizes="32x32" href="/favicon.png">
<link rel="icon" href="/favicon.ico" sizes="any">
<script src="/media-manifest.js" defer></script>
<script src="/script.js" defer></script>
</head>
<body>
<div class="container">
<article>
<header>
<div class="header-column">
<header>
<hgroup>
<h1>Tom Cavill</h1>
<h2>Product designer</h2>
</hgroup>
</header>
</div>
<div class="header-column">
<aside>
<ul>
<li><a href="/#portfolio" class="down">Portfolio</a></li>
<li><a href="https://linkedin.com/in/cavill">LinkedIn</a></li>
<!--<li><a href="https://instagram.com/tomcavill">IG</a> / <a href="https://twitter.com/tomcavill">X</a></li>-->
<li><a href="mailto:tomcavill+dotcom@gmail.com">Email</a></li>
<li><a href="/cv.pdf">CV</a></li>
</ul>
</aside>
</div>
</header>
<main>
<p>Independent software product designer</p>
<p class="m0">Previously led design at Supercritical, Heygo, Facebook and others; co-founded <a href="https://bricklane.com/">Bricklane</a></p>
</main>
</article>
</div><!-- end .container -->
<!-- New sections with images and captions -->
<div class="images" id="portfolio">
<section class="image-section">
<div class="caption">
<h3>Supercritical</h3>
<p>Supercritical is one of the world's leading carbon removal marketplaces. I led the creation of the software platform from 0–1, from discovery to iteration; and it is now used by some of the world's largest enterprises. With Annabel Lake, Guy Moorhouse and Tom Rainford.</p>
</div>
<div class="image-container">
<img data-media="SC-01" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Supercritical marketplace">
<noscript><img src="/images/SC-01.jpg" width="3840" height="2160" alt="Supercritical platform"></noscript>
<img data-media="sc-platform" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Supercritical platform">
<noscript><img src="/images/sc-platform.webp" width="3840" height="2160" alt="Supercritical platform"></noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>Supercritical brand</h3>
<p>As design director, I oversaw Supercritical's brand evolution, working with talented designers like Aimee Randall, Guy Moorhouse, and Simon Whybray.</p></div>
<div class="image-container">
<img data-media="SC-05" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Supercritical collateral">
<noscript><img src="/images/SC-05.jpg" width="3840" height="2160" alt="Supercritical collateral"></noscript>
<img data-media="sc-web" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Supercritical website">
<noscript><img src="/images/sc-web.webp" width="3840" height="2160" alt="Supercritical website"></noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>CDR credit checkout</h3>
<p>One of my proudest achievements at Supercritical was taking a process that once needed months of back-and-forth negotiations and making it as simple as buying a flight — creating one of the first true end-to-end online purchase flows for CDR.</p>
</div>
<div class="image-container">
<img data-media="SC-08" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="3236" loading="lazy" decoding="async" alt="Exomad checkout flow">
<noscript><img src="/images/SC-08.jpg" width="3840" height="3236" alt="Exomad checkout flow"></noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>Climate 100</h3>
<p>I designed and branded the Supercritical Climate 100 campaign as a rallying point for UK tech companies to measure, celebrate and accelerate their climate impact.</p>
<p>The product showcased leaders in the space, but made progress feel accessible by outlining five achievable steps for any company to climb the rankings. It launched with TechCrunch as a high-visibility moment for the industry, positioning climate action as something aspirational and within reach.</p>
</div>
<div class="image-container">
<img data-media="SC-C100_3" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Climate 100">
<noscript><img src="/images/SC-C100_3.webp" width="3840" height="2160" alt="Climate 100"></noscript>
<img data-media="SC-C100-01" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2675" loading="lazy" decoding="async" alt="Supercritical Climate 100 campaign">
<noscript><img src="/images/SC-C100-01.jpg" width="3840" height="2675" alt="Supercritical Climate 100 campaign"></noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>Customer Dæmon</h3>
<p>After hundreds of hours listening to climate buyers on discovery calls, I built the Customer Dæmon so anyone in the company could query that insight instantly, rather than relying on me as a bottleneck.</p>
<p>I also spearheaded the adoption of AI internally, running company-wide AI hackdays, and designing AI-driven internal tooling to dramatically reduce time to evaluate nascent projects.</p>
</div>
<div class="image-container">
<video autoplay muted playsinline loop preload="none" data-video="daemon" data-poster-media="daemon-poster" width="1280" height="720">
<source data-format="mp4" type="video/mp4">
<source data-format="webm" type="video/webm">
</video>
<noscript>
<video autoplay muted playsinline loop poster="/images/daemon-poster.jpg" width="1280" height="720">
<source src="/images/daemon.mp4" type="video/mp4">
</video>
</noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>Questionable</h3>
<p>Questionable is an iOS trivia app providing a daily set of general knowledge questions.</p>
<p>I designed and built the app, plus a web service sharing mechanic which brings new players to the game. A fact bank generation pipeline collects verified source facts, then an LLM turns them into templated multiple-choice questions with plausible distractors, and allows for manual QA before going live.</p>
<p><a href="https://questionable.tomcavill.com">Get the app</a></p>
</div>
<div class="image-container">
<video autoplay muted playsinline loop preload="none" data-video="questionable-video" data-poster-media="questionable-video-poster" width="1920" height="1080">
<source data-format="mp4" type="video/mp4">
<source data-format="webm" type="video/webm">
</video>
<noscript>
<video autoplay muted playsinline loop poster="/images/questionable-video-poster.png" width="1920" height="1080">
<source src="/images/questionable-video.mp4" type="video/mp4">
</video>
</noscript>
<img data-media="questionable2" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Questionable iOS app results and gameplay">
<noscript><img src="/images/questionable2.jpg" width="3840" height="2160" alt="Questionable iOS app results and gameplay"></noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>Knowall</h3>
<p>Knowall invites users to "reclaim the rabbit hole" by going deeper on the book, show, or movie they just finished. I designed the app and brand; and various LLM-driven workflows that gives the media its suggested reading list. Users can suggest their own media; and authors can promote their work by sharing associated reading lists on the platform.</p>
<p><a href="https://knowall.app">Try the app</a></p>
</div>
<div class="image-container">
<video autoplay muted playsinline loop preload="none" data-video="knowall-alt" data-poster-media="knowall-alt-poster" width="1920" height="1080">
<source data-format="mp4" type="video/mp4">
<source data-format="webm" type="video/webm">
</video>
<noscript>
<video autoplay muted playsinline loop poster="/images/knowall-alt-poster.png" width="1920" height="1080">
<source src="/images/knowall-alt.mp4" type="video/mp4">
</video>
</noscript>
<img data-media="knowall-static" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Knowall">
<noscript><img src="/images/knowall-static.jpg" width="3840" height="2160" alt="Knowall"></noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>Bricklane</h3>
<p>I co-founded the fintech Bricklane and led design and product for six years, shaping the visual brand and building multiple generations of consumer apps and internal tooling; now used to process hundreds of millions of pounds in property transactions each year. I also drove product partnerships with Zoopla, Revolut, Monzo and others for distribution. With Simon Whybray, James Shedden, and Martina Dawidowska.</p>
</div>
<div class="image-container">
<img data-media="bricklane-01" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2400" loading="lazy" decoding="async" alt="Bricklane homepage">
<noscript><img src="/images/bricklane-01.jpg" width="3840" height="2400" alt="Bricklane homepage"></noscript>
<img data-media="bricklane-02" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Bricklane property page">
<noscript><img src="/images/bricklane-02.jpg" width="3840" height="2160" alt="Bricklane property page"></noscript>
<img data-media="bricklane-03" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Bricklane tube ad">
<noscript><img src="/images/bricklane-03.jpg" width="3840" height="2160" alt="Bricklane tube ad"></noscript>
<img data-media="bricklane-04" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Bricklane internal tool">
<noscript><img src="/images/bricklane-04.jpg" width="3840" height="2160" alt="Bricklane internal tool"></noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>Heygo</h3>
<p>Heygo was a virtual travel startup which raised $20m. I built its design function from the ground up — spanning product and creative — hiring a small, high-output team and contributing hands-on as an IC to ship high-quality work at speed.</p>
<p>As part of the leadership team I helped shape strategy and operations, while delivering major web and native app redesigns that improved conversion and retention. I also redesigned the Postcard feature, which generated more than 17 million user-created photos. With Florian Bölter, Jackie Zhang and Marie McDermott.</p>
</div>
<div class="image-container">
<img data-media="heygo-01" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2400" loading="lazy" decoding="async" alt="Heygo tour page">
<noscript><img src="/images/heygo-01.jpg" width="3840" height="2400" alt="Heygo tour page"></noscript>
<img data-media="heygo-tour" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Heygo app">
<noscript><img src="/images/heygo-tour.jpg" width="3840" height="2160" alt="Heygo app"></noscript>
<video autoplay muted playsinline loop preload="none" data-video="heygo_camera-sm" data-poster-media="heygo-poster" width="1280" height="720">
<source data-format="mp4" type="video/mp4">
<source data-format="webm" type="video/webm">
</video>
<noscript>
<video autoplay muted playsinline loop poster="/images/heygo-poster.jpg" width="1280" height="720">
<source src="/images/heygo_camera-sm.mp4" type="video/mp4">
</video>
</noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>Meta (Facebook)</h3>
<p>At Meta (Facebook), I led design at Spark AR. I designed a scalable system that surfaced actions that could be taken by Creators on a given Effect, drawn from their usage data.</p>
<p>When presenting my work to design leadership they said it “set the gold standard” for how new features should be designed at Facebook.</p>
</div>
<div class="image-container">
<img data-media="FB" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Facebook">
<noscript><img src="/images/FB.jpg" width="3840" height="2160" alt="Facebook"></noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>Peeps</h3>
<p>Peeps was an iOS app I created. It was featured in the App Store and gained over 10,000 users organically, in part down to an innovative sharing feature which let users send videos to friends who didn't yet have the app. I designed the app and built the web services in Express JS. iOS development by Alex Edge.</p>
</div>
<div class="image-container">
<img data-media="peeps-01" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Peeps app icon">
<noscript><img src="/images/peeps-01.jpg" width="3840" height="2160" alt="Peeps app icon"></noscript>
<img data-media="peeps-02" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Peeps app">
<noscript><img src="/images/peeps-02.jpg" width="3840" height="2160" alt="Peeps app"></noscript>
<img data-media="peeps" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="Peeps app">
<noscript><img src="/images/peeps.webp" width="3840" height="2160" alt="Peeps app"></noscript>
</div>
</section>
<section class="image-section">
<div class="caption">
<h3>DSGN JBS</h3>
<p>When I went freelance, I built a design-job board aggregator that pushed openings into a single Twitter feed so I could track roles easily. It grew to 4,000+ followers organically, so I spun up a companion site that generated steady revenue from job posts with essentially zero maintenance.</p>
</div>
<div class="image-container">
<img data-media="desgnjbs" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" sizes="(max-width: 785px) calc(100vw - 40px), 66.666vw" width="3840" height="2160" loading="lazy" decoding="async" alt="DSGN JBS">
<noscript><img src="/images/desgnjbs.jpg" width="3840" height="2160" alt="DSGN JBS"></noscript>
</div>
</section>
</div>
<div class="container">
<article>
<header>
<div class="header-column">
<h2>tysm</h2>
</div>
<div class="header-column">
<aside>
<ul>
<li><a href="/#" class="up">Back to top</a></li>
<li><a href="https://linkedin.com/in/cavill">LinkedIn</a></li>
<!--<li><a href="https://instagram.com/tomcavill">IG</a> / <a href="https://twitter.com/tomcavill">X</a></li>-->
<li><a href="mailto:tomcavill+dotcom@gmail.com">Email</a></li>
<li><a href="/cv.pdf">CV</a></li>
</ul>
</aside>
</div>
</header>
</article>
</div><!-- end .container -->
</body>
</html>