BEM naming styles

[njsfield]

<div class="content overlay">
  <p> You are a...</p>
  <ul class="content--options">
    {{#each people}}
    {{{link this}}}
    {{/each}}
  </ul>
</div>

If content--options is dependent on content, it should be named content__options.

<div class="content overlay">
  <p> You are a...</p>
  <ul class="content__options">
    {{#each people}}
    {{{link this}}}
    {{/each}}
  </ul>
</div>

-- syntax is used for modifier rules, e.g. 'content__options--blue'.
See details about BEM naming conventions here